22 Best Sprig Alternatives Reviewed in 2025
Best Sprig Alternatives Shortlist
Here’s my shortlist of the best Sprig alternatives:
Finding the right research platform can be a challenge for product managers. You need tools that offer insights without adding complexity to your workflow. You might find yourself seeking alternatives to Sprig for a plethora of reasons. Perhaps you want more specific features or better integration with your existing systems.
In my experience, having the right tool can make or break your team's ability to gather actionable insights. That's why I've independently tested and reviewed several Sprig alternatives. Each has unique strengths that could better fit your needs.
In this article, I'll share my top picks, offering an unbiased look at what each tool brings to the table. You'll find a range of options to help your team make informed decisions and enhance your product management efforts.
Need expert help selecting the right tool?
What is Sprig?
Sprig is a research platform tool designed to gather user insights through various feedback mechanisms. It's commonly used by product managers, UX researchers, and marketing professionals to understand user behavior and improve product experiences.
Features like video interviews, concept testing, and in-product surveys support your efforts to gather meaningful data and make informed decisions. Overall, Sprig helps your team turn user feedback into actionable insights that enhance your product's success.
Best Sprig Alternatives Summary
This comparison chart summarizes pricing details for my top Sprig alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for combining qualitative and quantitative analytics | 30-day free trial + free plan available | From $55/month (billed annually) | Website | |
| 2 | Best for real-time user insights | Free demo available | Pricing available upon request | Website | |
| 3 | Best for visual user behavior analysis | Free plan available | From $39/month (billed annually) | Website | |
| 4 | Best for remote user testing | Free trial available for the Grow plan | From $49/user/month | Website | |
| 5 | Best for advanced user targeting in surveys | 14-day free trial | From $99/month (up to 5,000 users/month) | Website | |
| 6 | Best for GDPR-compliant web analytics | Free demo available | From $24/month | Website | |
| 7 | Best for A/B testing and heatmaps | 30-day free trial | Pricing upon request | Website | |
| 8 | Best for in-app user feedback | Free demo available | From €135/mo (billed annually) | Website | |
| 9 | Best for product analytics and insights | Free demo available | Pricing upon request | Website | |
| 10 | Best for session replay analytics | Free demo available | Pricing upon request | Website |
Why Trust Our Software Reviews
Best Sprig Alternatives Reviews
Below are my detailed summaries of the best Sprig alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Smartlook is an analytics tool designed to track and analyze user behavior on websites and mobile apps. It's primarily used by product managers, UX designers, and marketers to optimize user experiences and improve engagement.
Why it's a good Sprig alternative: Smartlook combines qualitative and quantitative analytics, providing a holistic view of user behavior. Session recordings capture user interactions, allowing you to see exactly how users navigate your site. Heatmaps visualize where users click, helping identify popular and underperforming areas. These features help your team make data-driven decisions to enhance user experience.
Standout Features & Integrations:
Features include event tracking, which allows you to monitor specific user actions without coding. You can create funnels to visualize user paths and identify drop-offs. The tool also offers retention tables to analyze user engagement over time.
Integrations include Google Analytics, Slack, HubSpot, WordPress, Shopify, Zendesk, Mixpanel, Optimizely, Segment, and Salesforce.
Pros and cons
Pros:
- Provides heatmaps
- Combines data analytics
- Tracks user interactions
Cons:
- Data export limitations
- Limited mobile app features
UserTesting is a platform that allows teams to gather real-time user insights through video feedback. It's primarily used by UX researchers and product teams looking to understand user experiences and improve product usability.
Why it's a good Sprig alternative: It offers real-time user insights through recorded video feedback sessions, giving you instant access to user reactions. You can target specific audiences to ensure relevant feedback for your product. The platform includes tools for analyzing and sharing insights with your team. These capabilities help you make quick, informed decisions based on actual user experiences.
Standout Features & Integrations:
Features include the ability to conduct live conversations with users, which helps in gathering in-depth feedback. You can also create custom tests tailored to specific research goals. The platform provides tools for annotating videos, making it easier to highlight key insights.
Integrations include Slack, Trello, Jira, Adobe XD, Figma, Asana, Looker, Google Analytics, Salesforce, and HubSpot.
Pros and cons
Pros:
- Targeted audience selection
- Customizable test creation
- Real-time user feedback
Cons:
- Requires a stable internet connection
- Higher cost for advanced features
Hotjar is a tool for understanding user behavior on your website through visual analytics. It's mainly used by UX designers, product managers, and marketers to improve user experience and conversion rates.
Why it's a good Sprig alternative: Hotjar provides visual user behavior analysis through heatmaps and session recordings, offering insights into how users interact with your site. You can track clicks, taps, and scrolling behavior to identify areas for improvement. Surveys and feedback polls help you gather direct input from users. These features enable your team to enhance website functionality based on user behavior.
Standout Features & Integrations:
Features include heatmaps that visualize user interactions on your website. You can use session recordings to watch real user interactions and understand user journeys. Feedback polls and surveys allow you to collect user opinions in real-time.
Integrations include Slack, Zapier, HubSpot, Segment, Google Analytics, Optimizely, Unbounce, WordPress, Shopify, and Squarespace.
Pros and cons
Pros:
- Supports data-driven decisions
- No technical expertise needed
- Useful for UX improvements
Cons:
- Data sampling limits
- Limited custom reporting
Playbook UX is a user testing platform that facilitates remote usability testing and feedback collection. It's used by UX researchers and product teams to understand user interactions and improve product design.
Why it's a good Sprig alternative: Playbook UX excels at remote user testing, allowing you to conduct tests with participants from anywhere in the world. The platform offers video feedback, where users can share their screen and verbalize their thoughts. Automated transcription and analysis tools help you quickly identify key insights. This enables your team to make informed design decisions based on real user experiences.
Standout Features & Integrations:
Features include customizable test templates that allow you to design tests that suit your specific research needs. You can use participant recruitment services to find users who match your target demographics. The platform also provides automated reporting to help you summarize findings efficiently.
Integrations include Slack, Trello, Jira, Google Analytics, HubSpot, Salesforce, Asana, Microsoft Teams, monday.com, and Notion.
Pros and cons
Pros:
- Video feedback collection
- Automated transcription
- Remote testing capability
Cons:
- Limited advanced analytics
- Can be data-heavy
Refiner is a customer survey tool designed to gather in-depth user feedback. It's primarily used by SaaS companies to improve customer experience and product development.
Why it's a good Sprig alternative: Refiner offers advanced user targeting in surveys, allowing you to segment your audience for more precise feedback. You can customize surveys to match your brand and engage users at the right moments. Automated workflows help you trigger surveys based on user behavior. These features empower your team to collect actionable insights tailored to specific customer segments.
Standout Features & Integrations:
Features include customizable survey templates that help you create surveys that align with your brand identity. You can use NPS tracking to measure customer satisfaction over time. The platform also offers detailed analytics to help you interpret survey results effectively.
Integrations include Slack, Zapier, Intercom, HubSpot, Segment, Salesforce, Mixpanel, Mailchimp, Google Analytics, and Pipedrive.
Pros and cons
Pros:
- Supports NPS tracking
- Automated survey triggers
- Advanced user targeting
Cons:
- Limited design options
- Initial setup complexity
Extellio is a web analytics platform tailored for website managers, web analysts, UX professionals, and agencies. It provides features like analytics, session recordings, surveys, and heatmaps to enhance user experience while ensuring GDPR compliance.
Why it's a good Sprig alternative: Extellio offers GDPR-compliant web analytics, focusing on data privacy and security. You can visualize user journeys and gain audience-centric insights through an intuitive interface. The platform enriches analytics with survey metadata, allowing you to create meaningful business segments. These capabilities help your team make informed decisions while maintaining data privacy standards.
Standout Features & Integrations:
Features include audience-based analytics that provide a detailed view of user interactions. Session recordings allow you to replay user sessions to identify pain points. The platform also offers heatmaps to visualize user engagement and optimize website layout.
Integrations include Google Analytics, Slack, HubSpot, WordPress, Shopify, Salesforce, Zapier, Mixpanel, Intercom, and Zendesk.
Pros and cons
Pros:
- Detailed session recordings and heatmaps
- Audience-centric analytics
- GDPR compliant and data privacy-focused
Cons:
- Basic reporting options
- Requires initial setup time
CrazyEgg is a website optimization tool that helps businesses improve their site's performance through visual analytics. It's primarily used by marketers, UX designers, and web developers to enhance user engagement and conversion rates.
Why it's a good Sprig alternative: CrazyEgg offers A/B testing and heatmaps that allow you to visualize how users interact with your site. You can test different layouts and content to see what resonates best with your audience. The scrollmap feature shows how far users scroll on your pages, helping you optimize content placement. These capabilities provide your team with actionable insights to refine your website's design and functionality.
Standout Features & Integrations:
Features include the confetti tool, which breaks down clicks by referral sources, allowing you to track where your traffic comes from. The overlay tool shows you the number of clicks on each element of your site. You can also use CrazyEgg's editor tool to make changes to your website without needing to write any code.
Integrations include WordPress, Shopify, Wix, Squarespace, HubSpot, Google Analytics, Optimizely, Marketo, Salesforce, and Adobe Commerce.
Pros and cons
Pros:
- Good for small teams
- No coding required
- Visual click tracking
Cons:
- Basic reporting features
- Limited mobile support
Screeb is a feedback collection tool that focuses on gathering in-app insights from users. It's mainly used by product teams and UX researchers to enhance user experience and product functionality.
Why it's a good Sprig alternative: Screeb excels at collecting in-app user feedback, allowing you to engage users directly within your product. You can customize feedback forms to fit your brand and gather insights at critical moments in the user journey. Real-time analytics help you understand user behavior and make data-driven decisions. These features enable your team to respond quickly to user needs and improve product performance.
Standout Features & Integrations:
Features include customizable feedback widgets that let you collect user insights without disrupting their experience. You can use advanced targeting options to reach the right users at the right time. The platform also provides real-time analytics to help you monitor feedback trends and act swiftly.
Integrations include Slack, Intercom, HubSpot, Segment, Salesforce, Google Analytics, Mixpanel, Zapier, Asana, and Trello.
Pros and cons
Pros:
- Customizable feedback widgets
- Advanced targeting options
- Real-time analytics
Cons:
- No advanced reporting features
- Requires setup time
Kubit is a product analytics platform designed to help teams gain insights into user behavior and product performance. It is primarily used by product managers, data analysts, and growth teams to make data-driven decisions.
Why it's a good Sprig alternative: Kubit offers product analytics and insights that allow you to understand user behavior at a granular level. The platform provides cohort analysis, enabling you to track user engagement over time. You can create custom dashboards to visualize key metrics and trends. These features empower your team to optimize product strategies and drive growth.
Standout Features & Integrations:
Features include real-time analytics that provide instant insights into user interactions. You can use funnel analysis to identify conversion bottlenecks and improve user flow. The platform also offers retention analysis to help you understand user loyalty and engagement over time.
Integrations include Google Analytics, Slack, Salesforce, Segment, Mixpanel, Amplitude, HubSpot, Intercom, Zendesk, and Snowflake.
Pros and cons
Pros:
- Supports cohort analysis
- Customizable dashboards
- Granular user behavior insights
Cons:
- Can be data-heavy
- Requires technical expertise
FullStory is a digital experience analytics platform that helps teams understand user interactions through session replay. It's mainly used by UX designers, product managers, and developers to improve digital experiences.
Why it's a good Sprig alternative: FullStory offers session replay analytics that capture and replay user interactions in detail. You can track user journeys to identify friction points and areas for improvement. The platform provides heatmaps to visualize user behavior across your site. These features help your team enhance user satisfaction by addressing specific issues.
Standout Features & Integrations:
Features include detailed session replays that let you watch user interactions as they happen. You can use heatmaps to see where users click, scroll, and hover. The platform also offers conversion funnels to analyze user paths and identify drop-off points.
Integrations include Slack, Jira, Google Analytics, Optimizely, Segment, HubSpot, WordPress, Shopify, Trello, and Asana.
Pros and cons
Pros:
- Supports team collaboration
- Analyzes user paths
- Identifies friction points
Cons:
- Can be data-heavy
- Requires technical setup
Other Sprig Alternatives
Here are some additional Sprig alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Maze
For AI-moderated interviews
- Qualtrics
For experience management across platforms
- Heap
For automatic data capture
- Pendo
For user onboarding and guidance
- Survicate
For quick surveys and feedback
- UXtweak
For usability testing on real users
- Qualaroo
For in-app surveys
- Dscout
For diary study research
- Lookback
For live user interviews
- Usabilla
For customer feedback on websites
- PostHog
For open-source product analytics
- UserZoom
For enterprise-level user research
Sprig Alternatives Selection Criteria
When selecting the best Sprig alternatives to include in this list, I considered common buyer needs and pain points related to research platform products, like ease of use and real-time feedback collection. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score) To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Conducting user interviews
- Gathering survey responses
- Analyzing user behavior
- Generating reports
- Providing feedback mechanisms
Additional Standout Features (25% of total score) To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Customizable dashboards
- Real-time analytics
- Multi-language support
- Advanced segmentation
Usability (10% of total score) To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Accessibility features
- User-friendly design
Onboarding (10% of total score) To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Step-by-step guides
- Supportive chatbots
Customer Support (10% of total score) To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Response time
- Variety of support channels
- Knowledgeable staff
- Availability of a help center
Value For Money (10% of total score) To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Features included in basic plans
- Flexibility in pricing tiers
- Discounts for annual subscriptions
- Return on investment
Customer Reviews (10% of total score) To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Feedback on customer service
- Reports on system reliability
- User recommendations
Why Look For A Sprig Alternative?
While Sprig is a good choice of research platforms, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Sprig alternative because…
- You need more customization options
- Your team requires advanced analytics tools
- Sprig's pricing doesn't fit your budget
- You want better integration with existing tools
- Your organization needs global support
- You're looking for a simpler user interface
If any of these sound like you, you’ve come to the right place. My list contains several research platform options that are better suited for teams facing these challenges with Sprig and looking for alternative solutions.
Sprig Key Features
Here are some of the key features of Sprig, to help you contrast and compare what alternative solutions offer:
- Long-form surveys: Conduct in-depth surveys to gather detailed insights from users, helping you understand their needs and preferences.
- AI insights: Use AI to synthesize data into actionable themes, making it easier for your team to identify patterns and trends.
- In-product surveys: Collect feedback during actual product usage, providing context-rich insights that reflect real user experiences.
- Continuous feedback: Enable ongoing feedback collection throughout the user journey, allowing your team to make timely improvements.
- User session replays: Analyze real user sessions to identify friction points and behaviors, helping you enhance the user experience.
- Heatmaps: Visualize user engagement through clicks and scrolls, offering a clear picture of how users interact with your product.
What’s Next:
If you're in the process of researching research platforms, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.