What Is the Best Visual Reporting Tool? 2025 Recommendations & Reviews

Zoho Analytics is a cloud-based business intelligence platform with an emphasis on visual reporting. It helps product managers answer key questions about their products by using interactive dashboards and reports that make exploring data easy. Users can connect to databases, spreadsheets, cloud applications, and even social media sources to pull in the data they need for analysis. The platform then serves as a hub for organizing and displaying this information visually appealingly. It offers several interactive visualization options that simplify comparing results side by side. This helps product managers get an accurate picture of how different factors impact their products without having to wade through complex spreadsheets or guess what might be causing certain outcomes. 

One of the unique features of Zoho Analytics is its ability to drill down into data sets easily. Users can group or segment their data according to any criteria they choose. Zoho allows users to create visual reports in minutes using drag-and-drop tools. These reports are then customizable, allowing users to customize colors, fonts, and sizes. Users can also set up automated email notifications for when certain criteria are met, or certain actions take place. Zoho also allows users to perform sophisticated analyses of their product data. This includes analyzing sales trends over time and segmenting customers by location or other demographic information. This allows businesses to gain insight into customer behavior and identify areas where they could be improving or needing improvement.

Integrations include Microsoft Office 365, Microsoft Teams, Google Drive, Zendesk, and ServiceNow. Integrations via Zapier and Zoho Flow are also supported. Being part of the Zoho ecosystem allows you to connect to several of Zoho’s own services for Sales, Marketing, CRM, customer service, and more.

Zoho Analytics costs from $24/month and offers a 15-day free trial.

Athenic is an AI-powered business intelligence and data analytics platform designed to make visual reporting fast and accessible. It enables product managers and business teams to analyze data through customizable dashboards, interactive reports, and advanced visualization tools without requiring technical expertise. With support for natural language queries, you can ask questions in plain English and receive instant insights presented as tables, charts, or graphs.

I picked Athenic as a top visual reporting tool because of its ability to deliver instant, AI-powered insights while keeping reporting simple and intuitive. Its conversational interface lets you interact with your data naturally, making it ideal for non-technical users who want answers quickly. Additionally, its Knowledge Graph feature allows you to explore relationships between datasets and uncover deeper patterns, enabling both quick overviews and comprehensive analysis.

Athenic’s flexibility in customization also stood out. You can adapt AI models to suit your specific business needs, ensuring reports remain highly relevant while saving time during the reporting process.

Athenic offers advanced visualization capabilities, including heatmaps, box plots, and customizable dashboards that make interpreting data straightforward. Its Agentic Deep Research automates complex analysis, helping you generate in-depth reports efficiently. The platform’s AI Trust Framework supports reliable data exploration, giving you confidence in the insights you’re reviewing.

Integrations include Google Sheets, Facebook, Telegram, Slack, Notion, Stripe, AWeber, Asana, Zoho CRM, Google Calendar, Smartlead, and Google Analytics.

Tableau is a business intelligence and data analysis solution. The tool helps you collect data from multiple sources and create collective datasets you can share with coworkers in real-time.

One of the good things about this platform is that it enables you to create a narrative around your data analysis. You can map out each data source and create custom dashboards and reports to make the information accessible for people who don’t deal with data on a regular basis.

Tableau’s data prediction tools help you plan future projects with accuracy, and its community of users share great templates and offer suggestions.

Tableau costs from $70/user/month. You can access a 14-day free trial.

Funnel is a marketing data platform that enables you to track your marketing performance across multiple tools. The platform helps you extract metrics from multiple sources across dozens of marketing campaigns, and makes it easy to create comprehensive dashboards that track KPIs and calculate your return on advertising spend (ROAS).

This visual reporting solution pulls data from over 500 tools, including Google Analytics, Google Data Studio, Google Ad, Google Search Console, Moz Pro or any other SEO tool, and social media ad platforms, and combines it into a neat marketing report that shows you everything you need to know about your marketing campaigns.

Funnel has a vast learning center that helps you understand how to perform product analysis and turn the existing information into business intelligence reports. The solution has a bit of a learning curve, but once you get used to it, it can help you improve your marketing efforts.

Funnel costs from $399/5 users/month. You can book a free demo.

SAP Analytics Cloud is a platform that allows you to discover, visualize and leverage data for improved business intelligence (BI). This reporting tool impresses with its predictive analytics and analytics designer features, which allow you to create complex analytical applications.

One of the tool’s notable features is its ability to simulate any scenario and create plans from predictions. This helps you use more data in your decision-making process, making it easier to address your company’s needs. SAP Analytics Cloud comes with built-in templates you can use to organize data in real-time.

The platform’s dashboard suggestions are great, and they help you make sense of big data. SAP Analytics Cloud offers costs from $36/user/month. You can also request a 90-day free trial through their website.

Grow is one of the few no-code BI reporting tools that help you dive deep into data without SQL or software engineers. The platform pulls data from multiple sources, such as CRMs, spreadsheets, ad platforms, social media, and other tools, and helps you create easy-to-understand reports.

The highlight of this solution is that it allows you to see multiple dashboards in one place. This helps you make a visual comparison of various metrics, so you can improve your decision-making process.

Grow’s training library helps you understand how to manipulate data and combine multiple datasets to identify patterns. You can slice, filter, and use different visualizations to gain helpful insights for your business.

Grow offers custom pricing upon request. You can request a free trial.

Swydo is a data reporting and monitoring platform that helps marketing teams create professional-looking reports. The solution enables digital marketing experts to combine data extracted from multiple sources into a single report, helping them uncover insights about their campaigns.

One of the good things about this tool is that it comes with customizable widgets. This allows marketing teams to create templates they can use across multiple clients and reports.

The platform’s marketing dashboards look great and they make the information easy to understand, so marketers can use them to present their results to clients or decision-makers.

Swydo costs from $39/month. You can access a free 14-day trial.

dReveal is a white-labeled solution developers can use to improve their product without affecting customer experience. The software collects data and organizes it into customizable reports, so you can gain insights on how to make your product better.

dReveal has a modular construction. The Dashboard Designer gives you a bird’s eye view of what’s happening in your organization. The Report Designer helps you create and share reports. And the Model Designer helps you sort and group data sets in order to improve your dashboards.

One of the nice things about this platform is that it enables developers to define their own fields for reports, so you can break down large amounts of complex data and use it to create reports that are tailored to your company.

dReveal offers custom pricing upon demand. You can book a free demo.

Observable is a cloud-based data visualization platform where your team can explore, analyze, and learn with data. Thanks to its versatility, this reporting tool is a great choice for developers, engineers, and generally anyone who enjoys coding their own way of interpreting data.

One of the great things about this platform is that it allows you to collaborate and communicate with data. You can start building reports and dashboards using predesigned templates and code snippets, but you can also reuse examples created by a community of over five million data enthusiasts.

Observable pulls data from the world’s most popular databases, including Google BigQuery, Snowflake, Excel, or Sheets. Users can export their visualizations to external reporting tools and apps, making it easy to present their findings to decision-makers.

Observable costs from $12/user/month. The platform offers a free 30-day trial. You can also access a free-forever version with limited capabilities.

monday is more than a reporting tool. It’s a visual open platform you can configure to improve your team’s productivity, build workflows, and keep track of KPIs and product data.

The platform impresses with its colorful interface, intuitive build, and automation features.monday’s reporting services make it easy to extract and interpret data. You can adapt the tool’s interactive dashboard to your needs, and take a deep dive into your company’s product analytics.

The platform’s advanced board filters help you narrow down on specific things in your boards, and you can use formulas, forms, graphs, or charts to simplify data. monday allows you to pull out information from multiple data sources, such as a Google Sheet, a Microsoft Excel doc, or other reporting software.

The platform enables you to slice and dice the available information in order to gain actionable insight into your company’s performance. monday costs from $8/user/month.

The company offers a 14-day free trial and a free-forever version with limited capabilities.