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With so many different product-led growth solutions available, figuring out which one is right for you is tough. You know you want to increase user adoption, organic customer acquisition through word of mouth, improved customer satisfaction, and a more efficient and scalable customer acquisition model but need to figure out which tool is best for the job. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different tools with large teams and diverse products, with my picks of the best product-led growth software.

What Is Product Led Growth Software?

Product-led growth software refers to tools and platforms that prioritize the product as the main driver of customer acquisition and retention, emphasizing user satisfaction and advocacy as key elements of business success. Through in-app onboarding guides, user analytics, product usage tracking, freemium models, and referral programs, they empower companies to leverage the product itself as a marketing and sales tool, fostering organic growth through positive user experiences.

Best Product Led Growth Software Summary

Overviews Of The 10 Best Product Led Growth Software

Here’s a brief description of each product led growth system to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

Best for in-app messaging

  • 14-day free trial
  • From $89/month
Visit Website
Rating: 4.7/5

For those seeking to elevate their product-led growth strategies, Product Fruits offers a dynamic solution tailored to enhance user engagement and retention. Its interactive tours and onboarding checklists are designed to simplify user experience, making it particularly appealing to SaaS companies and digital product teams striving for efficient customer onboarding. By addressing challenges like prolonged learning curves and limited feature utilization, Product Fruits empowers businesses to foster stronger user relationships and drive growth.

Why I Picked Product Fruits

I picked Product Fruits for its unique capability to transform user onboarding into an engaging experience through features like interactive product tours and customizable onboarding checklists. These tools allow you to guide your users step-by-step, ensuring they quickly grasp the core functionalities of your product. The ability to create in-app messages tailored to user behavior further enhances user engagement, making it easier for your team to address user needs directly. By focusing on these elements, Product Fruits truly supports your journey in driving growth through enhanced user interaction and satisfaction.

Product Fruits Key Features

In addition to the features that directly enhance user onboarding, Product Fruits offers other valuable tools that can help your team drive growth.

  • Feedback Collection: Gather real-time feedback from users directly within the app, allowing your team to understand user needs and improve product development.
  • Announcement Banners: Create and display announcement banners to communicate updates or new features, ensuring that your users are always informed and engaged.
  • User Segmentation: Segment users based on specific criteria to tailor experiences and communications, helping you to cater to diverse user needs effectively.
  • Analytics Dashboard: Access detailed analytics to track user interactions and engagement, providing insights that are crucial for making data-driven decisions.

Product Fruits Integrations

Product Fruits offers popular native integrations with tools including Calendly, Crisp, Google, HubSpot, Stripe, Cookiebot, YouTube, and Microsoft.

Pros and cons

Pros:

  • The 24/7 in-app help center aids users in resolving issues independently
  • Enhances user onboarding with interactive tour
  • The feedback collection feature allows real-time understanding of user needs

Cons:

  • Reliance on AI-driven tools may not always align with user preferences
  • Dependence on user interaction data and cookies may raise privacy concerns

Best for centralized product communication

  • 14-day free trial available
  • From $249/month (billed annually)
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Rating: 4.9/5

LaunchNotes is designed for product, engineering, support, and marketing teams that want to centralize product communication and increase customer engagement. By providing release notes, roadmaps, changelogs, and feedback tools, LaunchNotes helps organizations align stakeholders, improve update visibility, and drive product-led growth through clearer communication and real-time insights.

Why I Picked LaunchNotes

I picked LaunchNotes for its ability to transform static product updates into dynamic growth drivers. The platform centralizes release notes and roadmaps while enabling customers to track progress, vote on features, and provide feedback. With AI-assisted announcements and analytics that measure engagement, teams can ensure their communications are both effective and impactful. These capabilities directly address the challenge of keeping users informed and involved, making LaunchNotes a strong choice for businesses adopting a product-led growth strategy.

LaunchNotes Key Features

In addition to its update management and communication tools, LaunchNotes offers several other features that support product-led growth efforts:

  • AI Writing Assistant: Craft clear, on-brand product announcements with AI support.
  • Feedback Management: Collect, organize, and prioritize user feedback to guide development.
  • Idea Voting: Allow users to vote on feature requests, helping you prioritize based on demand.
  • In-App Widget: Share updates directly within your product for better visibility.
  • Impact Tracking: Measure engagement and adoption rates tied to product announcements.
  • Digests: Send automated summary emails to keep stakeholders updated.

LaunchNotes Integrations

Integrations include Jira, Confluence, Loom, Slack, Microsoft Teams, Chrome, RSS, LinkedIn, Intercom, Notion, Gmail, and Google Sheets.

Pros and cons

Pros:

  • Multi-channel distribution (email, Slack, in-app)
  • Customizable, branded release notes and announcements
  • Simple, intuitive interface with guided onboarding

Cons:

  • Limited roadmap visibility (missing projected release dates)
  • Feedback lacks downvote and comment options

Best for tailored user onboarding workflows

  • 14-day free trial
  • From $89/month (billed annually)
Visit Website
Rating: 4.7/5

UserGuiding has a targeted focus on raising user engagement and product adoption. This product-led growth software is geared towards businesses looking to enhance user onboarding with features like product tours and in-app surveys, all aimed at facilitating self-service support and collecting valuable user feedback. By offering resources such as webinars and an extensive knowledge base, UserGuiding ensures your team is well-equipped to meet evolving user expectations and drive sustainable growth.

Why I Picked UserGuiding

I picked UserGuiding for its ability to empower your team to create engaging user onboarding experiences without needing to code. With its intuitive product tour builder, you can design step-by-step guides that help users understand your product's value quickly. I also appreciate the in-app messaging feature that allows you to communicate essential updates or tips directly to users, keeping them informed and engaged. These features align perfectly with a product-led growth approach by enhancing user engagement and reducing the time it takes for users to realize the benefits of your product.

UserGuiding Key Features

In addition to its powerful onboarding tools, UserGuiding offers several other features that can support your product-led growth strategy:

  • Customizable Checklists: Guide users through essential tasks within your product by creating personalized checklists that enhance user engagement and retention.
  • User Segmentation: Tailor user experiences by segmenting your audience based on behavior or attributes, ensuring that each user receives content that resonates with their specific needs.
  • NPS Surveys: Collect valuable feedback directly from your users with Net Promoter Score surveys, helping you gauge user satisfaction and identify areas for improvement.
  • Analytics Dashboard: Gain insights into user interactions and onboarding progress with a detailed analytics dashboard, allowing your team to make data-driven decisions to enhance the user experience.

UserGuiding Integrations

Integrations include Amplitude, Salesforce, Intercom, Mixpanel, Segment, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Pros and cons

Pros:

  • Offers a variety of templates for onboarding, saving time and effort
  • The tool's customizable onboarding flow allows businesses to tailor user experiences to specific needs
  • The no-code platform simplifies the creation of interactive guides and product tours

Cons:

  • Design and customization options can be limited
  • Customer support can be slow

Best for quick implementation with templates

  • 14-day free trial
  • From $249/month (billed annually)
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Rating: 4.7/5

For those of you looking to elevate your product's growth strategy, Appcues offers a unique approach by enhancing user engagement through personalized in-app experiences. It caters to businesses keen on improving user activation and reducing churn, with tools designed for onboarding, trial conversions, and feature adoption. By leveraging Appcues, your team can craft experiences that not only meet evolving user expectations but also drive customer satisfaction and retention, fostering measurable growth.

Why I Picked Appcues

I picked Appcues because it excels in driving user engagement through its intuitive in-app messaging and walkthrough features. These functionalities empower your team to create personalized onboarding experiences that cater to the unique needs of your users, helping to boost activation rates. Additionally, Appcues' ability to deploy targeted NPS surveys directly within the app allows you to gather real-time user feedback. By focusing on these aspects, Appcues addresses the challenge of ensuring users not only understand but also find value in your product.

Appcues Key Features

In addition to the user engagement tools, Appcues offers a suite of features that further support your product led growth efforts.

  • A/B Testing: Allows your team to experiment with different in-app experiences to determine which versions drive better user engagement and conversions.
  • User Segmentation: Enables you to tailor experiences by grouping users based on specific criteria, ensuring that each user receives the most relevant content.
  • Analytics Dashboard: Provides extensive insights into how users interact with your app, helping you make informed decisions to enhance user experience and growth.
  • Template Library: Offers a variety of pre-built templates to quickly design and implement user flows, saving time while maintaining quality and consistency in user experience.

Appcues Integrations

Integrations include Segment, HubSpot, Salesforce, Intercom, Mixpanel, Amplitude, Slack, Google Analytics, Marketo, and Mailchimp.

Pros and cons

Pros:

  • The no-code interface allows non-technical staff to design and manage in-app content
  • Useful for small development teams without continuous integration processes
  • Targets specific user segments with tailored messaging

Cons:

  • Reliance on predefined templates can limit creative customization
  • Insufficient options for surveys and checklist functionalities

Best for personalized onboarding experiences

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo is tailored for businesses across technology, healthcare, and education sectors, aiming to improve software usability and user engagement. By providing analytics, in-app guidance, and user feedback tools, Pendo helps you optimize your software experience, increase revenue, and reduce costs.

Why I Picked Pendo

I picked Pendo for its unique ability to provide deep insights into user behavior. The platform's analytics feature allows you to understand how users interact with your product, enabling you to make data-driven decisions that enhance user experience. Additionally, Pendo's in-app guidance tools help you create personalized onboarding experiences, ensuring users get immediate value from your product. These features address the challenge of user engagement and retention, making Pendo a valuable tool for businesses aiming to grow through product excellence.

Pendo Key Features

In addition to the analytics and in-app guidance, Pendo offers several other features that can support your product-led growth strategy:

  • User Feedback: Gather insights directly from your users through surveys and polls, helping you prioritize product improvements based on real customer needs.
  • Roadmap Visualization: Create and share clear product roadmaps to align your team and stakeholders on future developments and strategic priorities.
  • Onboarding and Training: Design custom onboarding flows and training modules to ensure new users quickly understand and adopt your product.
  • Sentiment Analysis: Analyze user feedback to determine overall sentiment, allowing you to proactively address areas of concern and improve user satisfaction.

Pendo Integrations

Integrations include Salesforce, HubSpot, Zendesk, Intercom, Segment, Okta, Jira, Slack, Snowflake, and Optimizely.

Pros and cons

Pros:

  • No-code tools make it accessible for non-technical users to implement
  • Sentiment analysis capabilities allow businesses to gauge user satisfaction
  • Analytics feature provides deep insights into user behavior

Cons:

  • Cost may be prohibitive for smaller teams or startups
  • Advanced reporting functions are lacking

Best for AI-driven analytics

  • Free trial + free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

Sisense integrates AI-driven analytics into your applications, regardless of whether you're in healthcare, finance, or manufacturing. It empowers you to enhance decision-making and drive innovation by simplifying data interpretation and enabling actionable insights. Sisense stands out as a fitting choice for businesses eager to embrace product-led growth by addressing the complexities of data analysis.

Why I Picked Sisense

I picked Sisense because its AI-driven insights and advanced data visualization capabilities make it an ideal choice for product-led growth strategies. With its advanced analytics platform, your team can make faster, data-driven decisions directly within applications, enhancing user engagement and satisfaction. Sisense's simplified development tools, like the Compose SDK, enable integration of analytics into your products, ensuring a smooth user experience without requiring extensive data science expertise. These features collectively empower businesses to leverage their data effectively, driving innovation and growth.

Sisense Key Features

In addition to its AI-driven insights and data visualization capabilities, Sisense offers a range of features that support product-led growth strategies.

  • Elastic Data Hub: This feature allows your team to connect, mash up, and analyze large volumes of data from multiple sources, enabling deep insights without complex data preparation.
  • In-Chip Technology: By leveraging in-chip analytics, your team can accelerate data processing, ensuring quick access to insights and enhancing the user experience.
  • White-Labeling: Sisense allows you to customize and brand the analytics interface to match your product, providing a smooth experience for your users.
  • Embedded Analytics: You can integrate analytics directly into your applications, allowing users to interact with data-driven insights within the context of your product.

Sisense Integrations

Integrations include Athena, Azure Synapse, ClickHouse, Databricks, Google BigQuery, MySQL, Oracle, PostgreSQL, Redshift, and Snowflake.

Pros and cons

Pros:

  • Advanced analytics features, including predictive analytics
  • Handles large datasets, making it ideal for big data projects
  • Flexible low-code, no-code, or code-first configurations

Cons:

  • Setting up and maintaining integrations can be resource-intensive
  • Pricing model may be complicated and scale unpredictably with growth

Best for retroactive user journey analysis

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

Heap empowers you to harness the full potential of product-led growth by providing a suite of analytics tools designed to optimize product adoption and conversion rates. Whether you're in SaaS, retail, or financial services, Heap's platform offers real-time insights into user behavior, helping you pinpoint exactly what resonates with your customers. With features like user journey mapping and self-service analytics, even non-technical teams can contribute to data-driven decisions that enhance user experience and drive growth.

Why I Picked Heap

I picked Heap for its unique ability to provide automatic data capture. With its detailed user journey mapping, you can gain insights into how customers interact with your product, allowing you to identify opportunities for improvement and innovation. Heap's retroactive analysis feature empowers your team to explore historical data without needing to set up events in advance, making it easier to adapt to evolving user behaviors. This capability ensures that you're always equipped with the necessary data to make informed decisions that drive growth.

Heap Key Features

In addition to its automatic data capture and retroactive analysis, Heap offers several other features that can enhance your product-led growth strategy.

  • Event Visualizer: This tool allows you to see user interactions in a visual format, making it easier for your team to understand complex data without needing technical expertise.
  • Funnels and Conversion Analysis: You can track how users move through your product and identify where they drop off, helping you optimize conversion paths and improve user retention.
  • Cohort Analysis: This feature helps you segment your users based on shared characteristics or behaviors, allowing you to tailor your product development efforts to specific user needs.
  • Data Governance: Ensure data accuracy and privacy with tools that allow you to manage data access and permissions, keeping your analytics reliable and compliant with industry standards.

Heap Integrations

Heap integrates with over 100 third-party applications, including Shopify, Salesforce, Intercom, and HubSpot.

Pros and cons

Pros:

  • Automatic data capture allows for tracking of user interactions without manual setup
  • Retroactive analysis allows users to explore historical data without prior event setup
  • Cohort analysis enables segmentation of users

Cons:

  • Limited mobile analytics capabilities compared to the web platform may hinder comprehensive analysis
  • Pricing can be high, making it less accessible for smaller businesses or startups

Best for customizable workflows

  • 7-30 day free trial
  • From $24/user/month
Visit Website
Rating: 4.3/5

For product managers seeking a tool that aligns with their growth-driven strategies, ProdPad offers a sophisticated solution to manage your product lifecycle from ideation to launch. This platform appeals to teams in need of clearer communication channels and effective feedback management, enabling you to prioritize feature requests and integrate customer insights seamlessly. By leveraging ProdPad's capabilities, your team can transform scattered ideas into actionable plans and maintain a cohesive roadmap that drives product success.

Why I Picked ProdPad

I picked ProdPad for its standout ability to integrate customer feedback directly into your product development process. This feature empowers your team to gather and prioritize insights, ensuring that user needs drive your roadmap decisions. The lean roadmapping capability allows you to focus on development stages, providing flexibility that aligns with Agile methodologies. With these features, ProdPad supports a product-led growth strategy by enabling you to make data-informed decisions that resonate with your customer base.

ProdPad Key Features

In addition to its feedback integration and lean roadmapping, ProdPad offers several features that further enhance your product-led growth strategy.

  • Idea Management: Capture and structure ideas from your team and users, creating a central hub for innovation that informs your product direction.
  • Prioritization Matrix: Evaluate and rank ideas based on impact and effort, helping you to make informed decisions on what features to develop next.
  • Customizable Workflows: Tailor workflows to match your team's processes, ensuring that your product development aligns with your unique business model.
  • Release Planning: Organize and communicate upcoming releases effectively, keeping your team and stakeholders informed about timelines and expectations.

ProdPad Integrations

Integrations include Jira, Pivotal Tracker, Dropbox, GitHub, Confluence, Slack, Doorbell.io, Trello, Rally, Uservoice, Azure DevOps, Salesforce, Intercom, and more.

Pros and cons

Pros:

  • Release planning features help organize and communicate upcoming releases
  • The platform's customizable workflows let teams tailor their processes
  • The feedback management system centralizes customer insights

Cons:

  • Lack of detailed resource management features may necessitate additional software
  • Limited customization options for roadmaps and templates

Best for converting usage data into sales

  • 14-day free trial
  • From $99/month (up to 5,000 users/month)
Visit Website
Rating: 5/5

If you're looking to drive growth through strategic user insights, Refiner offers an intuitive solution tailored for SaaS, Fintech, and Edtech companies. This in-app survey software excels in capturing valuable feedback through customizable microsurveys, helping your team make informed product decisions. By integrating with your existing tools like Segment and Zapier, Refiner ensures you can easily collect and analyze user responses, enhancing customer satisfaction and supporting your product-led growth initiatives.

Why I Picked Refiner

I picked Refiner for its ability to provide granular insights into user behavior through its highly customizable in-app surveys. This feature allows you to segment users based on specific attributes, enabling your team to tailor experiences that drive engagement and retention. Additionally, Refiner's real-time feedback loops empower you to quickly adapt product strategies, ensuring your growth initiatives are always aligned with user needs. The option to trigger surveys based on user actions further enhances your ability to gather contextual data, making it a valuable tool for product-led growth.

Refiner Key Features

In addition to providing detailed user insights, Refiner offers several other features that can support your product-led growth strategy.

  • Automated Alerts: Keep your team informed with instant notifications when users provide specific feedback or meet set criteria, allowing for timely responses and actions.
  • NPS Tracking: Easily measure and track your Net Promoter Score over time, helping you gauge customer loyalty and identify areas for improvement.
  • Survey Templates: Access a variety of pre-built survey templates designed to capture specific insights, saving you time and ensuring you ask the right questions.
  • Data Export Options: Easily export your collected data to CSV or integrate it with other analytics tools, enabling deeper analysis and reporting.

Refiner Integrations

Native integrations include Segment, HubSpot, Intercom, Slack, Salesforce, Mixpanel, Google Analytics, Amplitude, Mailchimp, and Drift.

Pros and cons

Pros:

  • Automated response tagging helps in organizing feedback efficiently
  • User-friendly and visually appealing surveys
  • Offers advanced user targeting, allowing precise segmentation

Cons:

  • While praised for design, surveys lack of certain customization options
  • May lack advanced analytics compared to other product-led growth tools

Best for data-driven GTM playbooks

  • Pricing upon request

If you're seeking a tool that can harness the power of your product usage data to drive sales and growth, Pocus might be what you need. Tailored for B2B sales teams, Pocus uses AI to convert internal data into actionable insights, helping you identify high-intent opportunities and refine your outreach strategies. With features like custom AI models, intent alerts, and GTM playbooks, it supports product-led growth by enhancing your understanding of prospects and business dynamics. Whether you're in a tech company like Asana or Canva, or any other industry, Pocus aims to simplify your go-to-market processes and drive revenue growth by leveraging product data.

Why I Picked Pocus

I picked Pocus for its unique ability to transform product usage data into actionable insights, which is essential for driving product-led growth. The tool's custom AI models allow you to prioritize leads based on their interaction with your product, ensuring your sales team focuses on high-value opportunities. Additionally, the intent alerts keep you informed about shifts in user behavior, helping you tailor your approach and increase conversion rates. With these features, Pocus addresses the challenge of leveraging data to enhance your go-to-market strategies and drive growth.

Pocus Key Features

In addition to its AI-driven insights, Pocus offers several features that cater to your product-led growth strategy.

  • GTM Playbooks: This feature allows your team to create and execute go-to-market strategies tailored to different customer segments, ensuring targeted and effective outreach.
  • Custom Scoring Models: You can create scoring models to rank prospects based on criteria specific to your business, helping prioritize leads that are most likely to convert.
  • Data Unification: Pocus consolidates data from various sources into a single view, providing your team with a comprehensive understanding of customer interactions and behaviors.
  • Collaboration Tools: These tools enable your team to collaborate on insights and strategies, ensuring alignment and consistency across sales and marketing efforts.

Pocus Key Features

Pocus can integrate well with various data warehouses and customer relationship management (CRM) platforms. Full integrations are not listed on the Pocus website.

Pros and cons

Pros:

  • The intent alerts feature provides timely notifications about shifts in user behavior
  • AI models enable tailored lead scoring
  • Efficient at prioritizing high-value leads by analyzing product usage data

Cons:

  • Customization options for dashboards and reports are somewhat limited
  • may be challenging to integrate with certain existing CRM systems

Other Options

Here are a few more that didn’t make the top list.

  1. Chameleon

    For targeted user segmentation

  2. Stack Overflow

    For expert engagement and insights

  3. Calixa

    For real-time user insights

  4. Readme

    Generate and Manage Interactive API Documentation

  5. Survicate

    For user research & feedback

  6. Frontegg

    User management platform for B2B, B2C, and SaaS product developers

  7. ChartMogul

    SaaS subscription analytics to measure, understand, and grow recurring revenue.

  8. HubSpot

    Everything you need to track, organize, and build relationships with your customers for free.

  9. Intercom

    Allows marketing, sales, and support departments unify their customer’s experience.

  10. Totango

    Grade the health of your application by identifying return users, how often they use the app, and for how long to build your marketing campaigns.

  11. CloudTalk

    Create a virtual call center with local phone numbers to provide customer support.

  12. ChurnZero

    Subscription businesses can understand how their customers use their products and optimize the customer’s experience.

  13. Upzelo

    Provides real-time analytics to increase customer retention and also see how well your application is performing against comparable companies.

  14. Zendesk

    Provide customer service via text, phone, live chat, social media, and e-mail.

  15. Userflow

    Build customizable in-app tours, surveys, and checklists without using code.

  16. Social Intents

    Live, web-based chat software for engaging with website visitors.

  17. Mixpanel

    Identify valuable insights to engage, convert, and retain customers and learn their behaviors.

  18. Google BigQuery

    Provides scalable data warehouses that are easily accessible and stream data in real-time to give you up-to-date information on your processes.

  19. Salesforce Financial Services Cloud

    Use with your cloud technology to connect with customers and partners through the popular CRM.

Selection Criteria: How I Picked the Best PLG Software

To craft my list of the best product led growth software, here are the criteria I evaluated:

Core Functionality

There are a few different types of software on this list. So I’ve made a point of highlighting the core functionality of each platform. Some provide product analytics while others streamline product development workflows. Whatever the case, I’ve explained how each software will contribute to your product led growth model in their overviews.

Key Features

Of course, exact product features will depend on the type of software you’re looking at. But here are some key features I spotted in the software I evaluated for this list:

  1. Customer journey mapping: The ability to track the end-user’s product experience from sign up through to adoption to help you optimize it.
  2. Product roadmapping: Some software helps you outline your product roadmap, and many have templates to help speed up the process.
  3. Self-service customer support: This could be a knowledge base, chatbot, or in-app notifications that help customers make the most of your product.
  4. Customer onboarding automation: Tools that help new customers get up and running on their own, without the need for sales reps to step in.
  5. Customer acquisition tools: Anything that will help you acquire new customers in a hands-off way, such as through referral or self-serve signup.
  6. Analytics and reports: Ideally, you can track user metrics like upsells, churn, and customer acquisition costs (CAC) in a real-time, interactive dashboard.

Usability

The whole idea behind product led growth companies is to provide a frictionless, delightful user experience. So why would you expect anything less from the tools you use to run your business? I’ve looked for products with a user-friendly interface and a quick time to value.

Integrations

How a new software integrates with your existing tech stack is always something to take into account. Different platforms offer different integrations, but I kept an eye out for ones that connect with common workplace SaaS tools.

Many have native integrations with CRMs like HubSpot and Salesforce, communication tools like Slack and social media messaging tools, and cloud storage solutions like Dropbox. Some also connect with third-party integration tools like Zapier. And others have an API you can use to build your own connectors.

Pricing

Cost will always be a factor when picking a new software, especially if you’re a startup or small business with a tight budget. Pricing varies pretty widely on this list, because there are so many different product types. That said, many of the providers offer free trials and demos, too. I always recommend taking a new tool for a test drive before purchasing.

What Is Product Led Growth (PLG)?

Product led growth is a business strategy that places your application at the center of a customer’s buying journey. This strategy depends on your product’s performance, features, and virality to do most of the selling for you. What makes PLG different is that it places your product in the middle of all your marketing efforts.

Keep in mind that taking a product led approach takes time and practice. You don’t have to overhaul your business model overnight, and you can implement small changes over time to get there. There are lots of great PLG companies leading by example, as well as niche PLG newsletters—so if you're looking for inspiration, they can be a great place to start!

Here are some key factors a PLG strategy consists of:

1. Growing Without Dependencies

A PLG strategy means you can grow your business without investing a lot of money on paid advertising or having your sales team call leads all the time. The strategy means you build your product in a way that helps you monetize and grow on its own.

2. Customer-Centric Promotion

PLG focuses on enhancing your customer’s experience to make them happy. When satisfied, they can become your biggest fans and promote your product for you. Your product can make customers happy by solving real problems, which helps your organization grow. You need to understand your customer’s needs and pains and work to develop a product to solve them. Afterward, you can align the company to provide product support.

Adopting a PLG strategy means your organization is doing everything possible to make its product the best one available. You can take customer feedback and create new product features according to what they want to see in your next update. This means your product revolves around your customers, and you see the results.

3. Implementing Independent Product Adoption

A significant factor in a PLG strategy is letting your customers serve themselves and adopt your product independently. It’s vital to your PLG strategy to give customers the ability to onboard themselves. But they also understand that help is always available. The strategy is about getting more from your product development by ensuring your customers can discover its features. It's about helping them find value, keeping them engaged, and having the right product led growth metrics in-check.

4. Using Non-Committal Pricing

A PLG strategy usually involves implementing a freemium-based pricing model. This is so your customer can start using and interacting with your product on their own without committing to a recurring fee. This aspect also allows small companies to get started for free and begin growing immediately with the understanding they’ll commit to a paid subscription when they’re ready.

A PLG strategy has an excellent onboarding process and engaging product tours to enable users to explore the product and develop their own conclusion on its value. Afterward, you can introduce a paid feature that can make your customers’ lives easier.

Other Product Management Software Reviews

Looking for additional tools to support your product development and management? Here are some of our other reviews:

What Do You Think About This List?

This list includes ten of the best product led growth platforms to help you use your product to generate leads and more customers. When choosing the best software for your application, remember to pick one that can improve your customer’s experience so they won’t hesitate to sign up after their free trial.

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Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The CPO Club. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.