Marketing
6 Priceless Content Strategy Ideas for Your Next Product Launch
Content is your number-one ally for winning the attention of potential users. Here are my cheat codes for breaking through…
Strategic Alliances: A 5-Step Guide to Double Your Growth
A rising tide lifts all boats. The right partnership means more reach, more resources, and more revenue...and they're easier to…
10 Best Product Marketing Tools In 2026
Product marketing software covers a lot of ground—from user research and campaign planning to customer messaging and trend tracking. As…
How-to Guides
How To Name A Product: From Brainstorm To Buzzworthy
So much of a product's success hinges on its name—no pressure, right? Here's how to get creative and zero in on a name that will stand the test of time.
The Role Of Marketing Strategy In New Product Development
The tech world anticipates every Apple event with rapt attention because the company uses this blockbuster occasion to unveil new products and innovations. But why does a multinational giant like Apple need a press release or event to market its products? The short answer: more sales. But if we really get into it, new product […]
Round-ups
12 Best Product Marketing Newsletters to Subscribe to in 2026
Here are the top product marketing newsletters that offer valuable insights, updates, and strategies for reaching existing and prospective users where they are.
10 Best Product Marketing Communities To Join In 2026
I’ve scouted the most vibrant product marketing communities—discover where sharp marketers get trusted insights, fresh strategies, and real connections to fuel your growth.
Geek Alert: 17 Best Product Marketing Books I Swear By
Nerd out on new and time-tested product marketing wisdom with this reading list for growth-minded product people.
Product Marketing Strategy: A Guide to the “4 Ps”
Prepare your product to duke it out with your toughest competitors with this proven framework for capturing the right customers at the right time.
The Marketing Tech Stack
Find the right marketing tool for you and your team’s specific needs.
