Skip to main content

If you're exploring options beyond Aha!, you're likely facing challenges in managing your product roadmaps effectively. You need a tool that fits your team's specific needs, whether that's better collaboration, more intuitive interfaces, or features that align with your industry.

In my experience, finding the right software can be overwhelming with so many choices available. I aim to cut through the noise with well-researched insights on the best Aha! alternatives.

In this article, I'll guide you through the top options that could better suit your business. You'll find unbiased reviews focused on addressing your team's unique challenges and helping you make an informed decision.

What Is Aha!?

Aha! is a product roadmap software designed to help teams plan and execute their product strategies effectively. It's commonly used by product managers, developers, and marketers who need a clear vision and alignment on product goals. Features like goal setting, timeline planning, and reporting support your team's efforts in organizing and prioritizing tasks. Overall, Aha! provides a structured approach to managing product roadmaps, ensuring everyone is on the same page.

Best Aha! Alternatives Summary

This comparison chart summarizes pricing details for my top Aha! alternative selections to help you find the best one for your budget and business needs

Why Trust Our Software Reviews

We’ve been testing and reviewing SaaS tools software since 2012. As SaaS researchers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different SaaS tools use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent and check out our software review methodology.

Best Aha! Alternatives Reviews

Below are my detailed summaries of the best Aha! alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for no-code app building

  • 14-day free trial
  • From $20/user/month (billed annually)
Visit Website
Rating: 4.6/5

Airtable is a low-code platform that combines the features of a database with the usability of a spreadsheet, making it ideal for a wide range of users including project managers and teams needing to organize and manage data. It helps perform key business functions like creating workflows and managing projects efficiently.

Why it's a good Aha! alternative: Airtable's no-code app-building feature allows your team to create custom applications without needing extensive coding knowledge. It offers flexible views like Grid, Calendar, and Kanban, which support diverse project needs. Automation capabilities help reduce repetitive tasks, and its real-time collaboration keeps your team connected. This makes Airtable a versatile tool for managing complex workflows and data-driven projects.

Standout features & integrations:

Features include automation of tasks that lets you set triggers for repetitive actions, a rich field type system that allows for customizing the data you input, and a flexible grid view that supports various project management styles. These features help your team adapt the platform to specific needs and improve productivity.

Integrations include Slack, Google Workspace, Dropbox, Microsoft Teams, Salesforce, GitHub, Asana, Trello, Zendesk, and Mailchimp.

Pros and cons

Pros:

  • Suitable for various industries
  • Flexible grid view
  • Easy to customize

Cons:

  • Complex workflows need planning
  • Limited advanced analytics

Best for user feedback integration

  • Free demo available
  • from $500/month (min 5 seats)
Visit Website
Rating: 4.3/5

Uservoice is a product management tool focused on gathering and analyzing user feedback to improve product development. It's mainly used by product managers and customer support teams who need to understand customer needs and prioritize features.

Why it's a good Aha! alternative: Uservoice excels in integrating user feedback directly into your product planning process. It offers features like feedback forums where customers can submit ideas and vote on them, making it easier to prioritize what matters most. Advanced analytics help you understand trends and customer sentiment. This user-centric approach ensures your team aligns product development with actual customer needs.

Standout features & integrations:

Features include customizable feedback forums that let your users submit and vote on ideas, detailed reporting tools that provide insights into customer preferences, and advanced analytics that help you understand user sentiment. These features enhance your ability to make data-driven decisions.

Integrations include Salesforce, Slack, Microsoft Teams, Zendesk, Intercom, Jira, HubSpot, Trello, Google Analytics, and Mailchimp.

Pros and cons

Pros:

  • Advanced analytics tools
  • Customizable feedback forums
  • Strong user feedback system

Cons:

  • Limited offline capabilities
  • Limited project management features

Best for team collaboration

  • 30-day free trial
  • From $10.99/user/month (billed annually) + free plan available
Visit Website
Rating: 4.3/5

Asana is a project management tool designed to help teams organize, track, and manage their work and projects efficiently. It's mainly used by project managers and teams who need a reliable way to enhance collaboration and ensure accountability.

Why it's a good Aha! alternative: Asana offers features like task assignments, timelines, and project visualization through boards and calendars, which can help improve collaboration. Its real-time updates keep everyone informed, helping your team stay aligned and achieve goals. With task management capabilities, Asana allows your team to handle complex projects with ease. These features make it a solid choice for those looking to boost team collaboration.

Standout features & integrations:

Features include project timelines that help you visualize and track progress, task dependencies that allow you to manage task relationships, and team communication tools that facilitate discussions within the platform. These features support efficient project management and enhance team productivity.

Integrations include Microsoft Teams, Slack, Google Drive, Dropbox, Adobe Creative Cloud, Zoom, Salesforce, GitHub, Zapier, and Trello.

Pros and cons

Pros:

  • Supports task dependencies
  • Offers project timelines
  • Easy task assignments

Cons:

  • Advanced features cost extra
  • Slight learning curve for new users

Best for Agile portfolio management

  • Free trial available
  • Pricing upon request
Visit Website
Rating: 4.3/5

Targetprocess is a visual project management tool designed for Agile teams to manage and track their projects and portfolios effectively. It's mainly used by software development teams and project managers who need to align their work with Agile methodologies.

Why it's a good Aha! alternative: Targetprocess offers Agile portfolio management features that help your team visualize and manage work across multiple projects. Its customizable views let you tailor the interface to fit your team's workflow, making it easier to track progress. The tool's hierarchy management allows you to organize work from the portfolio level down to individual tasks. With its focus on Agile, Targetprocess provides a flexible environment for managing complex projects.

Standout features & integrations:

Features include visual reports that provide insights into project progress, timeline views that help you plan and schedule work, and capacity planning tools that ensure resources are allocated efficiently. These features support your team's ability to manage projects effectively.

Integrations include Jira, Microsoft Azure DevOps, Slack, GitHub, Zapier, Google Drive, Microsoft Teams, Salesforce, Trello, and Zendesk.

Pros and cons

Pros:

  • Visualizes project progress
  • Strong hierarchy management
  • Customizable views

Cons:

  • Advanced features need training
  • May be complex for small teams

Best for manufacturing roadmaps

  • Free demo available
  • From $99/user/month
Visit Website
Rating: 4.2/5

Gocious is a product roadmap software tailored for product teams in manufacturing industries, helping them visualize and manage product portfolios. It's designed for product managers and teams who need to align product development with strategic goals.

Why it's a good Aha! alternative: Gocious offers specialized features for managing manufacturing roadmaps, making it ideal for teams in this sector. It provides visualization tools that allow you to see product plans and timelines, ensuring alignment with business objectives. The platform's scenario planning helps your team evaluate different strategies before committing to a plan. With its focus on manufacturing, Gocious supports detailed product specifications and requirements.

Standout features & integrations:

Features include scenario planning that lets you explore different product strategies, product spec sheets that capture detailed requirements, and timeline views that offer a clear picture of product launch schedules. These features help your team make informed decisions and align projects with strategic goals.

Integrations include Slack, Microsoft Teams, Jira, Salesforce, SAP, Oracle, GitHub, Google Workspace, Dropbox, and Trello.

Pros and cons

Pros:

  • Detailed product spec sheets
  • Supports scenario planning
  • Tailored for manufacturing

Cons:

  • Complex for small teams
  • May need additional training

Best for task management

  • From $5/user/month (billed annually)
  • 14-day free trial

Trello is a visual project management tool that uses boards, lists, and cards to help teams organize tasks and projects. It's popular among teams that need a flexible and intuitive way to manage their work and collaborate effectively.

Why it's a good Aha! alternative: Trello's task management capabilities make it a great choice for teams looking to organize their projects visually. Its drag-and-drop interface lets your team easily move tasks between lists, helping you track progress at a glance. Customizable cards allow you to add details like due dates and checklists, ensuring you keep everything organized. Trello's visual approach simplifies project management, making it accessible for teams of all sizes.

Standout features & integrations:

Features include customizable backgrounds that let you personalize your boards, card covers that provide visual cues, and advanced checklists that help you break down tasks into smaller steps. These features enhance your team's ability to manage projects efficiently.

Integrations include Slack, Google Drive, Dropbox, Microsoft Teams, Evernote, GitHub, Salesforce, Zoom, Mailchimp, and Jira.

Pros and cons

Pros:

  • Flexible board customization
  • Highly visual organization
  • Simple drag-and-drop interface

Cons:

  • Minimal automation options
  • Not ideal for complex projects

Best for public product roadmaps

  • 14-day free trial
  • From $19/user/month (billed annually)

Roadmap is a product roadmap tool that helps teams create and share public roadmaps with stakeholders. It's designed for product managers and teams who need a transparent way to communicate their product plans and updates.

Why it's a good Aha! alternative: Roadmap offers public roadmap capabilities, making it easy for your team to share progress and plans with external stakeholders. The tool's customization options let you tailor roadmaps to fit your branding and presentation needs. Real-time updates ensure that everyone stays informed about changes and developments. With its focus on transparency, Roadmap enhances communication between your team and your audience.

Standout features & integrations:

Features include customizable roadmap templates that let you create tailored presentations, real-time collaboration tools that keep your team aligned, and progress tracking features that provide insights into project status. These features help your team maintain transparency and engage stakeholders effectively.

Integrations include Slack, Trello, Jira, Asana, GitHub, Microsoft Teams, Google Workspace, Salesforce, monday.com, and Basecamp.

Pros and cons

Pros:

  • Transparent progress tracking
  • Customizable templates
  • Supports public roadmaps

Cons:

  • Not ideal for complex projects
  • Limited advanced features

Best for project tracking

  • 7-day free trial + free plan available
  • From $7.16/user/month (billed annually, min 5 seats)
Visit Website
Rating: 4.2/5

Jira is a project management tool primarily used by software development teams to plan, track, and release software projects. It helps manage Agile workflows and offers features for issue tracking and project management.

Why it's a good Aha! alternative: Jira's project tracking capabilities are ideal for teams looking to manage software development projects. It offers Agile boards that allow you to visualize work and track progress, keeping your team aligned. The backlog prioritization feature helps your team focus on the most important tasks, improving efficiency. Customizable workflows let you tailor the tool to fit your team's needs, making it a flexible option for project tracking.

Standout features & integrations:

Features include customizable dashboards that allow you to view project data at a glance, advanced reporting tools that help you analyze project performance, and a robust issue tracking system that lets you capture and prioritize tasks. These features are designed to enhance your team's project management capabilities.

Integrations include Slack, GitHub, Microsoft Teams, Google Sheets, Confluence, Bitbucket, Trello, Zoom, Zendesk, and Salesforce.

Pros and cons

Pros:

  • Strong issue tracking functionality
  • Customizable workflows
  • Supports Agile methodologies

Cons:

  • Overwhelming for small teams
  • Somewhat complex setup process

Best for product strategy alignment

  • Free trial available
  • From $39/user/month
Visit Website
Rating: 4.8/5

Dragonboat is a product portfolio management tool designed to help teams align their product strategy with business goals. It's primarily used by product managers and leaders who need to plan, prioritize, and track product initiatives.

Why it's a good Aha! alternative: Dragonboat excels in aligning product strategy with company objectives, making it easy for your team to prioritize initiatives. It offers features like OKR (Objectives and Key Results) tracking to ensure your projects align with business goals. The tool's roadmapping capabilities provide a clear view of product timelines and dependencies. With its focus on strategic alignment, Dragonboat helps your team make informed decisions.

Standout features & integrations:

Features include customizable dashboards that provide insights into product performance, real-time analytics that help you track progress, and detailed reporting tools that allow you to communicate updates effectively. These features support your team's ability to manage product portfolios efficiently.

Integrations include Jira, Slack, GitHub, Trello, Asana, Azure DevOps, Salesforce, Google Workspace, Microsoft Teams, and Confluence.

Pros and cons

Pros:

  • Detailed roadmapping features
  • OKR tracking capabilities
  • Supports strategic alignment

Cons:

  • May be overwhelming for small teams
  • Requires initial setup

Best for hybrid work and resource modeling

  • Free trial available + free demo
  • Pricing upon request
Visit Website
Rating: 3.6/5

Planview is a strategic portfolio management tool designed to help organizations align projects and resources with business goals. It's used by executives and project managers who need to manage portfolios, resources, and strategies effectively.

Why it's a good Aha! alternative: Planview offers strategic portfolio management features that help align your projects with business objectives. Its resource management capabilities ensure that you allocate the right resources to the right projects, optimizing efficiency. The tool's strategic planning features allow you to visualize and adjust project priorities based on business needs. With its focus on strategy, Planview provides a comprehensive view of your organization's initiatives.

Standout features & integrations:

Features include customizable dashboards that offer insights into portfolio performance, scenario planning tools that help you evaluate different strategic options, and risk management features that allow you to identify and mitigate potential issues. These features enable your team to make informed decisions and prioritize effectively.

Integrations include Microsoft Project, Jira, Salesforce, SAP, Oracle, Slack, Microsoft Teams, ServiceNow, Google Workspace, and Trello.

Pros and cons

Pros:

  • Supports risk management
  • Customizable dashboards
  • Strong strategic alignment

Cons:

  • Limited offline functionality
  • Can be complex to implement

Other Aha! Alternatives

Here are some additional Aha! alternatives that didn’t make it onto my shortlist, but are still worth checking out:

  1. ProdPad

    For idea management

  2. monday.com

    For team collaboration

  3. ActivTrak

    For productivity analytics

  4. Miro

    For visual collaboration

  5. Smartsheet

    For project scheduling

  6. airfocus

    For prioritization tools

  7. Wrike

    For remote team coordination

  8. Productboard

    For customer feedback integration

  9. ProductPlan

    For strategic roadmapping

  10. ClickUp

    For task management

  11. Craft.io

    For product lifecycle management

Aha! Alternatives Selection Criteria

When selecting the best Aha! alternatives to include in this list, I considered common buyer needs and pain points related to product roadmap software products, like ease of use and integration capabilities. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Create visual roadmaps
  • Track project progress
  • Prioritize features
  • Collaborate with teams
  • Share updates with stakeholders

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Advanced analytics
  • Customizable templates
  • Feedback integration
  • Scenario planning
  • Real-time collaboration

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive interface
  • Easy navigation
  • Customizable views
  • Minimal learning curve
  • Responsive design

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Ready-to-use templates
  • Chatbot assistance
  • Access to webinars

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Response time
  • Knowledgeable staff
  • Access to community forums
  • Multichannel support options

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Flexible plans
  • Feature-to-price ratio
  • Discounts for annual billing
  • Free trial availability

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Commonly praised features
  • Reported issues
  • User testimonials
  • Comparison to competitors

Why Look For An Aha! Alternative?

Aha! is a well-known name in product management software, but it doesn’t meet every team’s needs. You might be exploring alternatives if:

  • You need more flexible pricing plans.
  • Your team relies on specific integrations that Aha! doesn’t support.
  • You’re looking for a simpler user interface for day-to-day use.
  • You want deeper customization for your workflows or dashboards.
  • You work in a niche industry with unique requirements.
  • You need tools that support multiple languages or distributed teams.

If any of these challenges sound familiar, you're not alone. Many product teams seek Aha! alternatives that better align with their budget, tech stack, and feedback processes.

Aha! Key Features

Here’s a quick overview of Aha!’s core capabilities, so you can compare what other tools bring to the table:

  • Roadmapping: Build visual product roadmaps to align initiatives and track long-term goals.
  • Idea and feedback management: Collect and manage feature requests and input from customers or stakeholders.
  • Goal setting: Define product objectives and monitor progress at every stage.
  • Release planning: Organize upcoming launches to support your development process.
  • Workflow customization: Adapt task flows and statuses to match your team's operations.
  • Analytics and reporting: Track key metrics to inform prioritization and streamline delivery decisions.
  • Collaboration tools: Connect team members in a shared workspace with real-time updates.
  • Prioritization frameworks: Evaluate initiatives and backlog items using custom scoring models.
  • Custom dashboards: Create views and widgets tailored to your product, engineering, or leadership needs.
  • Feedback integration: Link product feedback and feedback collection directly into your roadmap via a feedback board or portal.

Whether you’re focused on building better products or just need a tool that better fits your process, exploring cost-effective alternatives to Aha! can help you find a solution that works for your team.

What's Next?

Don't forget to subscribe to our newsletter for more product management resources and guides, plus the latest podcasts, interviews, and other insights from industry leaders and experts.

Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The CPO Club. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.