As 10 melhores ferramentas de software de mapas de calor comparadas em 2026

Avaliações dos melhores softwares de mapas de calor

1. 

   1

   Quantum Metric

   Best for revenue-impact scoring on interaction data

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Quantum Metric is a digital experience analytics platform that combines click, scroll, and attention heatmaps with session replay, AI-generated insight summaries, and revenue-impact scoring across web and native mobile.

   Who Is Quantum Metric Best For?

   Quantum Metric is a strong fit for enterprise product and digital experience teams that need to connect interaction data directly to revenue outcomes.

   Why I Picked Quantum Metric

   Quantum Metric earns its spot on my shortlist because it's the only heatmap platform I've seen that puts a dollar figure on interaction data through its Opportunity Analysis feature. I like that when I spot a rage-click cluster in a heatmap, I can calculate the revenue impact of that friction in one click, which makes prioritization straightforward. Copilot for Interactions then reads the zone metrics directly in the heatmap view and tells me which elements to fix, promote, or test.

   Quantum Metric Key Features

   • Felix AI summarization: Summarizes individual sessions or cross-device user journeys in plain language using Google Gemini Pro, with follow-up questioning built in.
   • Segment Builder: Lets you filter heatmap data using nested and sequential logic across 300+ captured metrics, device types, and user attributes.
   • Native mobile heatmaps: Captures tap maps, interaction maps, and scroll data from native iOS and Android apps with near web-feature parity.
   • Visible browser extension: Overlays click, scroll, attention, and element-level conversion data directly on your live site in Chrome or Firefox.

   Quantum Metric Integrations

   Quantum Metric documents integrations with Optimizely, AB Tasty, Qualtrics, Google BigQuery, Adobe Analytics, Slack, ServiceNow, Salesforce Service Cloud, Looker, and Tealium. Its Felix Summarization REST API and Data Streaming add-on support custom data workflows.

   Pros and Cons

   Pros:

   • Native mobile heatmaps approach web parity
   • Heatmaps connect directly to session replays
   • Revenue impact quantifies friction for prioritization

   Cons:

   • Mobile tracking can reduce frame rates
   • Segment builder navigation frustrates some reviewers
   Learn more about Quantum Metric:

   • Check out Quantum Metric on their website
2. 

   2

   Fullstory

   Best for linking click behavior to session replay

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Fullstory is a behavioral analytics and session replay platform that captures click maps, scroll maps, and conversion maps alongside automatic frustration signal detection like rage clicks, dead clicks, and error clicks.

   Who Is Fullstory Best For?

   Fullstory is a strong fit for product and UX teams that need to connect click behavior directly to session replay to understand the "why" behind user friction.

   Why I Picked Fullstory

   Fullstory earns its spot on my shortlist because it closes the gap between seeing where users click and understanding why they clicked there. I love that you can jump directly from any heatmap element to the exact sessions behind it, so a spike in rage clicks on a checkout button isn't just a data point—it's a queue of real recordings to watch. Page Insights takes this further by overlaying click and scroll maps inside session replay, so context is never lost.

   Fullstory Key Features

   • Frustration signal detection: Fullstory automatically flags rage clicks, dead clicks, error clicks, and thrashed cursor behavior across your sessions.
   • Conversion Maps: This map type calculates the conversion rate from named page elements to a defined goal, like a checkout-success URL or revenue event.
   • StoryAI session summaries: An AI layer that generates plain-language summaries of individual sessions, so you can understand what happened without watching every replay.
   • Tagless autocapture: Fullstory's Fullcapture™ system records clicks and interactions automatically, with no manual event tagging required.

   Fullstory Integrations

   Fullstory offers native integrations with Google Analytics, Google Tag Manager, BigQuery, Segment, Optimizely, VWO, Slack, Jira, and Shopify. It also supports Zapier, webhooks, and APIs for custom integrations.

   Pros and Cons

   Pros:

   • Connects conversion maps to revenue outcomes
   • Detects rage, dead, and error clicks
   • Links heatmap elements to session replays

   Cons:

   • Mobile app heatmaps omit scroll maps
   • No dedicated hover movement heatmap
   Learn more about Fullstory:

   • Check out Fullstory on their website
3. 

   3

   LiveSession

   Best for heatmaps linked to session replay

   • 14-day free trial available
   • Plans start at $65/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   LiveSession is a behavioral analytics platform that combines heatmaps, session replay, funnels, and custom metrics in a single interface.

   Who Is LiveSession Best For?

   LiveSession suits product teams and UX designers who want to move directly from a heatmap to the session replay behind it, without switching tools.

   Why I Picked LiveSession

   LiveSession earns its spot on my shortlist because the link between its heatmaps and session replay is genuinely tight in a way most tools don't match. From a clickmap, I can pull up every session where a user clicked that element and turn them into a segment instantly. I also get rage click and error click detection baked into the same view, so I'm not just seeing where users click but also where they're getting stuck.

   LiveSession Key Features

   • Scroll map analysis: Visualize the exact depth users reach on any page, with separate views for desktop and mobile, plus "effective fold" markers to see how much content gets seen.
   • Saved segments: Build reusable filter groups based on behavior, device, geography, or custom properties, then apply those segments across heatmaps, funnels, and metrics in one click.
   • Custom events tracking: Use ls.track() to log specific user actions beyond automatic captures, then filter sessions and heatmaps by those events to analyze targeted interactions.
   • Inspect Mode: Select any CSS element on your site without writing code to instantly surface all sessions where users interacted with that specific element.

   LiveSession Integrations

   LiveSession offers native integrations with Google Analytics, Segment, Mixpanel, Heap, Shopify, Google Tag Manager, and Survicate. It also supports Slack, webhooks, Zapier, and a REST API on Pro and above for custom integrations.

   Pros and Cons

   Pros:

   • Saved segments work across behavioral views
   • Rage and error clicks reveal friction
   • Heatmap clicks open matching session replays

   Cons:

   • No side-by-side heatmap comparisons available
   • Heatmap rendering can miss page elements
   Learn more about LiveSession:

   • Check out LiveSession on their website
4. 

   4

   Crazy Egg

   Best for simple heatmaps and A/B tests

   • 30-day free trial available
   • From $29/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Crazy Egg is a heatmap and website optimization platform that combines click maps, scroll maps, confetti maps, session recordings, A/B testing, surveys, and funnels in a single tool.

   Who Is Crazy Egg Best For?

   Crazy Egg is a great fit for product managers and marketers at small to mid-sized teams who want heatmaps, A/B testing, and session recordings without juggling multiple tools.

   Why I Picked Crazy Egg

   Crazy Egg earns its spot on my shortlist because it keeps heatmaps genuinely simple without stripping out the tools you actually need to act on what you find. I like how its five map types, including the Confetti Map that breaks clicks down by traffic source, UTM, or device, let me pinpoint exactly which audience segment is struggling with a layout. What ties it together is the native A/B testing: I can spot a dead-click problem in the Page Performance report and launch a variant to fix it without switching tools.

   Crazy Egg Key Features

   • Confetti Map: Breaks down individual clicks by traffic source, UTM, device, OS, and 17 other attributes in a single view.
   • Session recording auto-tags: Automatically flags recordings with rage clicks, dead clicks, JavaScript errors, abandoned forms, and slow load times.
   • AI-powered Tasks report: A chat-driven tool that builds prioritized PDF reports and drafts A/B test variants based on your heatmap and recording data.
   • Funnel tracking: Retroactive, cross-session funnels that show where visitors drop off, filterable by conversion goal.

   Crazy Egg Integrations

   Crazy Egg supports integrations with Google Analytics 4, Google Tag Manager, Shopify, WordPress, Wix, Squarespace, Drupal, Joomla, Magento, and Segment. It also offers a heatmap automation API and Zapier connectivity.

   Pros and Cons

   Pros:

   • Users praise quick setup and support
   • Rage-click detection surfaces frustrated sessions
   • Native A/B tests validate heatmap findings

   Cons:

   • Form insights stop at submissions
   • No dedicated hover heatmap
   Learn more about Crazy Egg:

   • Check out Crazy Egg on their website
   • Read my in-depth review of Crazy Egg
5. 

   5

   VWO

   Best for heatmaps tied to built-in A/B test variants

   • 30-day free trial + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   VWO is a behavior analytics platform that combines heatmaps, session recordings, form analytics, and A/B testing in one toolset, with eight visualization types including clickmaps, scrollmaps, hovermaps, and a Frictionmap for rage and dead click detection.

   Who Is VWO Best For?

   VWO is a strong fit for conversion rate optimization teams that run A/B tests and want heatmap data tied directly to each test variation.

   Why I Picked VWO

   I picked VWO as one of the best because it's the only tool on my list that ties heatmaps directly to A/B test variations, so you can see exactly how visitors interact with each version of a page. The per-variation heatmap filter lets you compare click and scroll behavior across up to three campaigns at once. I also like that selecting a friction or click cluster pulls up matching session recordings instantly, with Wingz AI summarizing what those visitors experienced.

   VWO Key Features

   • Frictionmap: Detects rage clicks, dead clicks, and error clicks on any page, then surfaces matching session recordings directly from the map.
   • Element list: Shows click counts and percentages for every page element, including hidden ones like dropdown contents.
   • Form analytics: Tracks field-level behavior, including which fields take longest to complete, get refilled, or cause visitors to abandon the form.
   • Wingz AI hypotheses: Converts heatmap insights into ranked, actionable test hypotheses you can push directly into VWO's experimentation workflow.

   VWO Integrations

   VWO offers native integrations with GA4, Adobe Analytics, Amplitude, Mixpanel, FullStory, Microsoft Clarity, HubSpot, Salesforce, Shopify, BigQuery, Snowflake, and Jira. Enterprise plans include a REST API for custom integrations.

   Pros and Cons

   Pros:

   • Offers eight visualization types and segmentation
   • Links friction clusters to session recordings
   • Ties heatmaps directly to A/B variations

   Cons:

   • Hovermaps work only on desktop устройств
   • Sampling limits can hide lower-volume behavior
   Learn more about VWO:

   • Check out VWO on their website
6. 

   6

   Mouseflow

   Best for seven auto-generated heatmap types

   • Free plan available
   • From $25/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Mouseflow is a session analytics and heatmap platform that automatically generates seven types of heatmaps—including click, scroll, movement, attention, geo, friction, and interactive—alongside session replay, form analytics, funnel tracking, and feedback surveys.

   Who Is Mouseflow Best For?

   Mouseflow is a strong fit for product managers and CRO teams who need visual behavior data across the full user journey, not just isolated page snapshots.

   Why I Picked Mouseflow

   I picked Mouseflow as one of the best because no other tool automatically generates seven heatmap types the moment you install it. Click, scroll, movement, attention, geo, friction, and interactive heatmaps all appear without any per-page configuration. I especially like the Friction Map, which surfaces rage clicks, dead clicks, and JavaScript errors as a dedicated overlay, so I can spot exactly which elements are frustrating users rather than guessing from click data alone.

   Mouseflow Key Features

   • Friction Score: Mouseflow assigns each session a numeric Friction Score based on detected rage clicks, dead clicks, JavaScript errors, 404s, and bounces, so you can prioritize which sessions to review first.
   • Form analytics: Field-level data shows where users hesitate, which fields they skip, and where they abandon forms—without any additional coding required.
   • Side-by-side heatmap comparison: A built-in comparison view lets you place two heatmaps side by side with independent filters for date range, device, segment, and heatmap type.
   • Mina AI: An AI assistant included on all paid plans that answers plain-language questions about your session, heatmap, funnel, and friction data.

   Mouseflow Integrations

   Mouseflow lists 42 integrations, including GA4, Adobe Analytics, Google Ads, Google Tag Manager, Shopify, WordPress, HubSpot, Twilio Segment, Slack, and Microsoft Teams. Its open REST API supports custom integrations.

   Pros and Cons

   Pros:

   • Replay links explain each hotspot
   • Friction maps expose rage and dead clicks
   • Seven heatmaps generate automatically

   Cons:

   • Web-only capture misses native app behavior
   • Tracking stops after monthly session caps
   Learn more about Mouseflow:

   • Check out Mouseflow on their website
   • Read my in-depth review of Mouseflow
7. 

   7

   Lucky Orange

   Best for website analytics with real-time heatmaps

   • 7-day free trial + free plan available
   • From $32/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Lucky Orange is a website analytics and heatmap tool that combines dynamic click, scroll, and move heatmaps with session recordings, form analytics, conversion funnels, and an AI assistant built on live visitor data.

   Who Is Lucky Orange Best For?

   Lucky Orange is a strong fit for product managers, UX designers, and conversion rate optimizers who want heatmaps, session recordings, and form analytics in one place without juggling multiple tools.

   Why I Picked Lucky Orange

   Lucky Orange earns its spot on my shortlist because real-time heatmaps are genuinely central to how it works, not an afterthought. I love that Dynamic Heatmaps capture clicks inside pop-ups, modals, and carousels as they happen, so you're seeing actual interaction data rather than a static snapshot of the page underneath. The U-Turn event detection (which flags visitors who leave and return within 10 seconds) and tightened rage-click tracking give me frustration signals I can act on immediately, linked directly to session recordings.

   Lucky Orange Key Features

   • Form analytics: Tracks drop-off rates, time spent, and device breakdown for each individual form field, with direct links to session recordings of visitors who abandoned the form.
   • Discovery AI: A conversational AI assistant connected to live visitor data that runs audits, answers behavioral questions, and links responses back to supporting heatmaps, funnels, or recordings.
   • Conversion funnels: Maps visitor drop-off across multi-step flows so you can pinpoint exactly where users exit before completing a goal.
   • On-site surveys: Deploys unlimited behavior-triggered and exit-intent surveys to collect direct visitor feedback, with responses linked to individual session recordings.

   Lucky Orange Integrations

   Lucky Orange has documented integrations with Shopify, BigCommerce, Magento, HubSpot, Google Analytics 4, ClickFunnels, Unbounce, Webflow, Google Tag Manager, and Optimizely. It also supports Zapier and offers an API for custom integrations.

   Pros and Cons

   Pros:

   • Frustration signals reveal UX problems
   • Recordings connect directly with heatmaps
   • Dynamic heatmaps capture pop-up interactions

   Cons:

   • Recordings sometimes lag or fail to load
   • Session quotas limit high-traffic analysis
   Learn more about Lucky Orange:

   • Check out Lucky Orange on their website
8. 

   8

   Hotjar (by Contentsquare)

   Best for heatmaps with rage click and form analytics

   • Free plan + 15-day free trial + free demo available
   • From $49/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Hotjar (by Contentsquare) is a heatmap and behavior analytics platform that combines click, scroll, move, rage click, and engagement zone maps with session replay, form analytics, and feedback surveys.

   Who Is Hotjar (by Contentsquare) Best For?

   Hotjar is a strong fit for product managers and UX designers who need to diagnose friction at the element level—especially through rage click detection and form field drop-off analysis.

   Why I Picked Hotjar (by Contentsquare)

   Hotjar earns its spot on my shortlist because rage click detection and form analytics are baked directly into its heatmap workflow, not siloed into separate reports. I particularly like how rage click maps surface elements users are furiously clicking on, while Form Analysis breaks down drop, blank, and refill rates field by field. That combination tells you exactly where a form is bleeding conversions without needing to dig through session replays one by one.

   Hotjar (by Contentsquare) Key Features

   • Engagement zone maps: A combined heatmap that layers click, move, and scroll data into a single view for each page element.
   • Session replay with one-click access: Jump directly from a heatmap to matching session replays without leaving your current workflow.
   • Funnel analysis: Track visitor drop-off across up to 10 steps to pinpoint where users exit before converting.
   • Feedback surveys and NPS widgets: Deploy on-page surveys and Net Promoter Score prompts that tie responses directly to session replays.

   Hotjar (by Contentsquare) Integrations

   Hotjar (by Contentsquare) offers 115+ integrations, including Google Analytics, Adobe Analytics, Jira, Slack, HubSpot, Optimizely, Segment, and Mixpanel. Paid Voice of Customer plans include an API and exports, plus Zapier.

   Pros and Cons

   Pros:

   • Heatmaps link directly to session replays
   • Form analytics pinpoint field-level conversion leaks
   • Rage click maps expose frustrated interactions

   Cons:

   • Lower tiers sample session replays extensively
   • Move maps work only on desktop
   Learn more about Hotjar (by Contentsquare):

   • Check out Hotjar (by Contentsquare) on their website
   • Read my in-depth review of Hotjar (by Contentsquare)
9. 

   9

   Amplitude

   Best for heatmaps tied to event segmentation

   • Free plan + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Amplitude is a product analytics platform that includes click maps, selector maps, and scroll maps built directly on top of its Session Replay infrastructure, alongside event segmentation, cohort building, and behavioral analysis tools.

   Who Is Amplitude Best For?

   Amplitude is a strong fit for product and web analysts who already live in an event-based analytics workflow and want heatmaps wired directly into their segmentation, cohorts, and session replays.

   Why I Picked Amplitude

   I've included Amplitude in my top picks because its heatmaps are wired directly into its event segmentation engine, which means I can filter a click map by a behavioral cohort, a campaign source, or an experiment variant without leaving the same view. I especially like Microscope, which lets me highlight any zone on a click or selector map and instantly pull the replays, events, or a new cohort from that exact interaction. That loop, from visual heatmap data into quantified segments and back into experiments, is something I haven't seen replicated in a dedicated heatmap tool.

   Amplitude Key Features

   • Session Replay Agent: An AI tool that samples replays within a chosen funnel or event, detects rage clicks, dead clicks, and form abandonment, then delivers written findings and highlight reels.
   • Scroll maps: Visual overlays showing what percentage of sessions reached each point on a page, with an adjustable depth slider and an average fold marker.
   • Zoning Insights: Draw custom zones on any page to get per-zone click-through rate, exposure rate, and revenue-per-click data alongside AI opportunity scores.
   • Guides and Surveys: Targeted NPS surveys, microsurveys, and visitor feedback widgets that trigger based on behavioral cohorts and link directly to Session Replay data.

   Amplitude Integrations

   Amplitude offers native integrations with Google Tag Manager, Segment, RudderStack, Braze, HubSpot, Salesforce, BigQuery, Optimizely, LaunchDarkly, and Meta Pixel. It also connects with data warehouses through customer data platform integrations.

   Pros and Cons

   Pros:

   • Zoning Insights quantifies revenue per zone
   • Microscope links zones to behavioral cohorts
   • Cohort-filtered heatmaps connect to replays

   Cons:

   • Native mobile app heatmaps remain unavailable
   • No hover or mouse-movement maps
   Learn more about Amplitude:

   • Check out Amplitude on their website
10. 

    10

    Microsoft Clarity

    Best for free, no-cap behavioral analytics

    • Free plan available
    • Pricing upon request

    Visit Website

    

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    Microsoft Clarity is a behavioral analytics platform that combines click maps, scroll maps, attention maps, session recordings, and AI-powered summaries to show you how users interact with your site or mobile app.

    Who Is Microsoft Clarity Best For?

    Microsoft Clarity is a strong fit for product teams and solo builders who want rich behavioral data without a budget attached.

    Why I Picked Microsoft Clarity

    Microsoft Clarity earns its spot on my shortlist because it's the only heatmap tool I've found that gives you five heatmap types, six click map variants (including rage, dead, and error clicks), session recordings, and AI Copilot summaries without a pricing tier in sight. I particularly like how clicking any ranked element in a click map instantly filters linked recordings to sessions where that exact element was clicked. That heatmap-to-recording linkage is what makes Clarity genuinely useful for diagnosing friction, not just spotting it.

    Microsoft Clarity Key Features

    • AI Copilot summaries: A built-in GPT-4o-powered assistant that generates plain-language summaries of heatmaps and session groups, plus a chat interface for direct questions.
    • Funnels with step-level heatmap links: No-code funnels built from smart events and page visits that connect each step directly to filtered heatmaps and recordings.
    • Mobile app SDK: Native support for Android, iOS, Flutter, React Native, Cordova, and Ionic that captures screen recordings, heatmaps, and crash data in one view.
    • 30+ filters with savable segments: Filter heatmap data by device, UTM parameters, Core Web Vitals, ecommerce attributes, and more, then save and share any combination as a reusable segment.

    Microsoft Clarity Integrations

    Microsoft Clarity offers native integrations with Google Analytics 4, Google Tag Manager, Shopify, WordPress, WooCommerce, Wix, Squarespace, Firebase Crashlytics, and UserFeedback. It also provides Data Export and client APIs for custom integrations.

    Pros and Cons

    Pros:

    • Heatmaps link directly to recordings
    • Rage and dead clicks expose friction
    • Five heatmap types support varied analysis

    Cons:

    • Short retention limits longitudinal comparisons
    • No dedicated hover behavior heatmap
    Learn more about Microsoft Clarity:

    • Check out Microsoft Clarity on their website