22 Best Free Heatmap Software Reviewed in 2026
Best Free Heatmap Software Shortlist
Here’s my shortlist of the best free heatmap software:
Free heatmap software lets you track clicks, scroll depth, and on-page activity so you can spot UX issues and opportunities without adding to your budget.
For product managers, marketers, and UX teams, it’s an affordable way to understand exactly how users interact with your site—pinpointing ignored CTAs, confusing navigation paths, or sections that fail to hold attention.
After testing and comparing multiple free tools, I’ve selected options that deliver reliable insights, essential features, and easy setup without hidden costs, helping you improve engagement and conversion while keeping spend at zero.
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Best Free Heatmap Software Summary
This comparison chart summarizes pricing details for my top free heatmap software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for continuous product design | Free demo available | Pricing upon request | Website | |
| 2 | Best for real-time user tracking | 30-day free trial + free plan available | From $55/month (billed annually) | Website | |
| 3 | Best for mobile app analytics | 14-day free trial + free plan available | Pricing upon request | Website | |
| 4 | Best for SEO and UX analysis | 14-day free trial + free plan available | From $32/month | Website | |
| 5 | Best for session replay with advanced funnels | 14-day free trial + free plan available | From $199/month | Website | |
| 6 | Best for user feedback integration | Free plan available | From $49/month (billed annually) | Website | |
| 7 | Best for detailed event-based session recordings | 14-day free trial available | Plans start at $65/month | Website | |
| 8 | Best for conversion rate analysis | Free trial available | $32/user/month | Website | |
| 9 | Best for A/B testing capabilities | 30-day free trial | From $29/month (billed annually) | Website | |
| 10 | Best for product experience testing | 14-day free trial + free plan available | From $175/month (billed annually) | Website |
Best Free Heatmap Software Review
Below are my detailed summaries of the best free heatmap software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Quantum Metric is a digital experience analytics platform designed for large enterprises looking to improve their digital products through continuous insights. It serves teams across industries by providing real-time analytics and session replays to understand user behavior.
Why I picked Quantum Metric: It focuses on continuous product design, offering real-time data that helps you iterate and improve your product based on user interactions. With features like session replays, you can see exactly how users navigate your site and identify friction points. The tool also provides anomaly detection, alerting you to unexpected user behavior. This continuous feedback loop ensures your product evolves with user needs.
Standout features & integrations:
Features include anomaly detection, which alerts you to unusual user behavior that might indicate issues. Funnel analysis helps you track user paths and identify where users drop off, allowing you to optimize conversion paths. Real-time analytics provide up-to-the-minute insights into user interactions, helping you make informed decisions quickly.
Integrations include Salesforce, Adobe Analytics, Google Analytics, Optimizely, Tealium, Segment, Slack, Jira, ServiceNow, and Splunk.
What's free? Quantum Metric does not offer a free forever plan. You can request a demo or evaluation, allowing you to explore its core features with some restrictions on data access and analysis capabilities.
Pros and cons
Pros:
- Supports funnel analysis
- Provides anomaly detection alerts
- Offers real-time analytics
Cons:
- Limited customization in dashboards
- No free plan
Smartlook is a product analytics tool designed for businesses looking to understand user behavior on both web and mobile platforms. It's ideal for teams that need detailed insights into how users interact with their product.
Why I picked Smartlook: It offers real-time user tracking capabilities through session recordings, allowing you to see exactly how users navigate your site. Heatmaps provide visual data on user clicks and scrolls, helping you identify popular areas on your pages. Event tracking lets you monitor specific user actions, and funnel analysis shows where users drop off in the conversion process. These features make it a strong choice for understanding real-time interactions.
Standout features & integrations:
Features include session recordings that capture every user interaction, event tracking that allows you to monitor specific user actions, and funnel analysis to understand conversion paths. Heatmaps provide a visual representation of user activity, helping you pinpoint the most engaging areas of your site. Crash reports and mobile app analytics are also available to enhance your understanding of user behavior.
Integrations include Salesforce, Slack, Intercom, Zendesk, Google Analytics, HubSpot, WordPress, Shopify, Adobe Commerce, and Pipedrive.
What's free? Smartlook’s free plan includes 3,000 monthly sessions, basic product analytics, historical data in heatmaps, support for both web and mobile apps, one-month data retention, and integration with Slack. You can also try advanced plans with a free trial, no credit card required.
Pros and cons
Pros:
- Visual heatmaps
- Detailed session recordings
- Real-time user tracking
Cons:
- Occasional integration issues
- Some features require premium plans
UXCam is a mobile app analytics tool that helps product teams and developers understand user interactions and improve app experiences. It focuses on providing insights into user behavior through session recordings and heatmaps, primarily serving mobile app developers and UX designers.
Why I picked UXCam: It specializes in mobile app analytics, offering features like session replays and heatmaps that show user interactions within your app. You can track user flows to understand how users navigate through your app, identifying potential friction points. The tool also provides crash analytics, helping you quickly diagnose and resolve issues. These features are essential for optimizing mobile app performance and user satisfaction.
Standout features & integrations:
Features include session replays that allow you to watch user interactions in real-time, providing valuable insights into user behavior. Heatmaps visualize where users tap and scroll within your app, helping you optimize layout and design. Crash analytics offer detailed reports on app crashes, enabling you to address issues promptly and improve stability.
Integrations include Google Analytics, Mixpanel, Segment, Firebase, Amplitude, Adjust, AppsFlyer, Optimizely, Intercom, and Slack.
What's free? On its free plan, UXCam gives you a surprisingly usable toolkit for early-stage mobile apps. You get session replays, heatmaps, and basic UX issue detection (crash, rage tap, UI freeze etc.), which lets you spot where users struggle almost immediately. The free session quota is enough to test hypotheses, debug flows, and see real user behavior without paying. A free trial of premium features is available as well.
Pros and cons
Pros:
- Supports tracking of in-app user flows
- Visualizes taps and scrolls with heatmaps
- Includes crash and rage-tap detection
Cons:
- Short 30-day data retention on free plan
- Free plan capped at 3,000 sessions/month
Plerdy is a conversion-rate optimization tool that serves digital marketers, SEO specialists, and UX teams by giving insights into both how people behave on your site and how your site shows up in search. It helps with heatmaps, session replays, pop-ups, SEO audits, event tracking, and more.
Why I picked Plerdy: Even its free plan gives you more than just a taste—you can get real UX signals without paying. With limited but usable heatmap views, some session replays, and SEO audit checks, you can already see where people click vs. scroll, what forms are ignored, and where search issues might be hiding. The free plan isn’t unlimited, and things like higher traffic, more video sessions, more pop-ups, or extended SEO audits are for paid tiers. But for testing, spotting friction, and getting early insights, it punches well above many starter tools.
Standout features & integrations:
Features include pop-up forms that help capture leads and grow your email list. Event tracking lets you monitor specific user actions, providing deeper insights into user behavior. Conversion funnels highlight drop-off points, helping you refine user journeys.
Integrations include Google Analytics, Google Tag Manager, HubSpot, Slack, WordPress, Shopify, Adobe Commerce, Wix, Drupal, and Joomla.
What's free? Plerdy offers a Free Forever plan that includes a set number of heatmap daily views (≈100), around 500 video/session replay captures, basic SEO audits, some pop-ups/forms, and limited conversion tracking. You also get a free trial of paid plans so you can explore more capacity and features before deciding.
Pros and cons
Pros:
- Provides conversion funnel analysis
- Includes detailed heatmaps
- Offers SEO alerts
Cons:
- Some features require technical knowledge
- Initial setup can be complex
Fullstory is a heatmap software offering insights into user behavior through analytics and session replay. It caters to various industries, including retail, finance, and SaaS, helping businesses enhance user experiences and troubleshoot issues.
Why I picked Fullstory: It excels in session replay, allowing you to watch real-time user interactions on your site. This feature helps identify user frustrations and optimize user journeys. Customer journey insights and friction detection are key components, providing a comprehensive view of user behavior.
What’s especially neat is that even the free plan includes generous session limits and a full year of data retention—something many competitors lock behind paid tiers. These functionalities make Fullstory a strong choice for improving digital experiences and boosting engagement, whether you’re testing it on a free plan or scaling into advanced features.
Standout features & integrations:
Features include customer journey intelligence that maps user interactions across your site. Friction detection highlights areas where users struggle, allowing you to make necessary adjustments. Sentiment analysis provides insights into user emotions, helping you tailor experiences.
Integrations include Salesforce, Slack, Google Analytics, Jira, Segment, Optimizely, Zendesk, HubSpot, Shopify, and WordPress.
What's free? FullstoryFree gives you 30,000 sessions a month, 10 seats, 5,000 server-side events, and a full year of replay and analytics retention—a perk many tools only unlock in paid tiers. You can test premium features too, with a free trial and no credit card required.
Pros and cons
Pros:
- Friction detection capabilities
- Customer journey insights
- Detailed session replay
Cons:
- Limited customization options
- Steep learning curve for beginners
Hotjar is a behavior analytics tool focusing on helping businesses understand user interactions on their websites. It serves marketing teams, UX designers, and product managers by providing insights into user behavior and feedback.
Why I picked Hotjar: It integrates user feedback directly into its analytics, providing you with valuable qualitative data. With features like surveys and feedback polls, you can gather user opinions alongside heatmap data. This combination allows you to see not just what users do, but why they do it. This integration of feedback tools with analytics gives a fuller picture of the user experience.
Standout features & integrations:
Features include heatmaps that visually represent user interactions. Session recordings let you watch real user sessions to identify pain points. Conversion funnels show where users drop off in the journey, helping you optimize paths to conversion.
Integrations include HubSpot, Slack, Zapier, Optimizely, Unbounce, Google Analytics, Segment, WordPress, Shopify, and Squarespace.
What's free? Hotjar offers a free-forever plan with limited daily sessions and heatmaps, allowing you to explore its core features without any cost.
Pros and cons
Pros:
- Visual data representation
- Easy setup and installation
- Real-time feedback collection
Cons:
- Basic plan lacks advanced features
- Limited data retention
LiveSession is an analytics tool designed for businesses that need in-depth insights into user interactions on their digital platforms. It serves ecommerce companies, SaaS providers, and digital agencies by providing detailed session recordings and user behavior analysis.
Why I picked LiveSession: The free plan is actually usable for small teams or smaller sites, not just a short trial—so you can gather real insights without paying. You get detailed session recordings and advanced filters that let you go beyond “who clicked where” to pinpoint frustrations or drop-offs. Segmentation tools add another layer of depth, helping you test flows and spot problem areas. The free plan’s 1,000-session cap with 30-day retention means you’ll outgrow it quickly if you have high traffic. But as a proof-of-concept or early-stage option, it’s more capable than many competing free offerings.
Standout features & integrations:
Features include advanced filtering, which lets you narrow down sessions based on specific criteria. Custom tags help you organize and categorize sessions for easier analysis. The tool also offers error tracking, allowing you to identify and fix issues that users encounter.
Integrations include Slack, Google Analytics, Intercom, HubSpot, WordPress, Shopify, Squarespace, Zendesk, Jira, and Salesforce.
What's free? LiveSession’s free forever plan includes 1,000 sessions per month, support for up to 3 users across 2 projects, and 30-day data retention. It covers core features like session replay, clickmaps, and filters, giving small teams a genuine opportunity to explore user behavior before deciding whether to scale into paid plans. If you want to explore premium features like dashboards, custom events, and longer retention, there’s also a free trial of paid plans.
Pros and cons
Pros:
- Custom tagging system
- Advanced filtering options
- Detailed session analysis
Cons:
- Higher learning curve for new users
- Limited customization in reports
Lucky Orange is a conversion optimization tool that provides businesses with insights into user behavior through heatmaps and session recordings. It is primarily used by digital marketers and website owners who want to improve their conversion rates.
Why I picked Lucky Orange: What makes this tool stand out is that even the free plan is functional for small sites—not just a trial. You get value up front: ability to see where real users struggle via heatmaps & recordings, analyze funnels, and understand form field drop-offs. Sure, some features—like high session volume & longer retention—are locked behind paid tiers, but the free level still lets teams test flows, find UX friction, and decide whether to invest more. Also, their pricing model emphasizes usage (session quotas & retention length) over locking features, which gives clearer predictability as you scale.
Standout features & integrations:
Features include chat support that lets you engage with visitors in real-time. You can utilize polls and surveys to gather user feedback directly from your site. The tool also provides form analytics, showing you where users drop off in the form completion process.
Integrations include Shopify, WordPress, HubSpot, Google Analytics, BigCommerce, Adobe Commerce, Squarespace, Weebly, Wix, and Joomla.
What's free? Lucky Orange has a free plan that gives you 100 sessions per month with 30-day data storage. Unlike some tools that strip down features, the free tier still lets you use essentials like heatmaps, session recordings, funnels, form analytics, and live chat—making it a solid way to test the platform without spending. On top of that, there’s a 7-day free trial of paid plans if you want to see how higher limits and extended retention could fit your needs.
Pros and cons
Pros:
- Includes dynamic heatmaps
- Provides detailed form analytics
- Offers real-time visitor chat
Cons:
- Limited visibility on complex navigation elements
- Pricing can add up for higher traffic sites or detailed usage
Crazy Egg is a website optimization tool that provides insights into user behavior through heatmaps and A/B testing. It caters to marketers and website owners looking to enhance their site's performance and user engagement.
Why I picked Crazy Egg: It excels in A/B testing, allowing you to experiment with different versions of your site to see what works best. Heatmaps offer visual insights into user interactions, showing where visitors click and scroll. The tool also includes a confetti feature that breaks down clicks by referral sources, helping you understand traffic patterns. You get a full-feature experience during the free trial—heatmaps, recordings, experiments, plus different visual tools like confetti or overlay—to see how visitors click, scroll, and navigate. It’s a great way to test what’s actually useful for your site without paying upfront.
Standout features & integrations:
Features include scrollmaps that show how far down the page users scroll, providing insights into content engagement. Overlay reports highlight clickable elements and their effectiveness. The tool also offers user recordings, which allow you to watch real-time interactions on your site.
Integrations include WordPress, Shopify, Wix, Adobe Commerce, Squarespace, Weebly, BigCommerce, HubSpot, Google Analytics, and Optimizely.
What's free? Crazy Egg offers a 30-day free trial, allowing you to explore its core features with some limitations on the number of snapshots and users.
Pros and cons
Pros:
- Includes confetti click tracking
- Provides scrollmap insights
- Offers detailed A/B testing
Cons:
- Some features require technical knowledge
- No free plan
Sprig is a research platform aimed at product and UX teams who need feedback, behavior tracking, and insight tools to improve user experience. It helps with long-form surveys, in-product feedback, behavior replays, and heatmaps, all tied together with AI to speed up insight generation.
Why I picked Sprig: The Free Plan is more than just a teaser. You get “study units” that let you run small-scale replays, surveys, heatmaps—even feedback responses—so you can already see what users are doing and saying. It gives enough to test hypotheses, spot friction, and get early qualitative data. Of course, paid plans unlock higher limits, more responses, advanced targeting, and mobile delivery, so if you want to scale or go deep, you’ll outgrow the free layer. But for early-stage work, it’s surprisingly capable.
Standout features & integrations:
Features include micro-surveys that capture user feedback at key touchpoints. Video interviews allow for in-depth conversations with users, providing qualitative insights. Concept testing helps you validate ideas and designs before full-scale implementation, ensuring alignment with user expectations.
Integrations include Adobe Analytics, Mixpanel, Slack, Figma, Jira, Looker, Optimizely, Segment, Google Analytics, and Amplitude.
What's free? Sprig’s Free Plan includes limited monthly quotas: 50 replay clips, about 25 survey responses, 100 heatmap captures, and some feedback responses. It gives access to the basic tools—surveys, feedback, replays, and heatmaps. If you want more responses, more clips, more units, or mobile & integrations, there’s a free trial of the paid tiers.
Pros and cons
Pros:
- Effective concept testing
- Supports video interviews
- Quick feedback collection
Cons:
- Mastering the full feature set may take time
- Limited advanced research and analytics features
Other Free Heatmap Software
Here are some additional free heatmap software options that didn’t make it onto my shortlist, but are still worth checking out:
- Contentsquare
For AI-powered visual journey analytics
- Matomo
For data privacy compliance
- Inspectlet
For form analytics
- Heap
For automatic data capture without manual setup
- Browsee
For AI-powered insights
- Mouseflow
For session replays and heatmaps for SMBs
- LogRocket
For debugging capabilities
- Zoho Pagesense
For CRO and personalization for small businesses
- Microsoft Clarity
For large-scale user behavior analysis
- WatchThemLive
For video analytics
- Plotly
For advanced, interactive visualization
- Reactflow
For building real-time collaborative workflows
Free Heatmap Software Selection Criteria
When selecting the best free heatmap software to include in this list, I considered common buyer needs and pain points like understanding user interactions and improving website design. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Track user clicks and scrolls
- Generate heatmaps for visual data
- Provide session recordings
- Analyze user behavior patterns
- Offer conversion funnel insights
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Real-time user interaction tracking
- Integration with feedback tools
- Advanced segmentation options
- AI-driven insights
- Customizable reporting dashboards
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation and layout
- Minimal learning curve
- Clear and concise instructions
- Responsive design for all devices
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates and guides
- Supportive chatbots and live chats
- Regular webinars for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple contact channels
- Prompt response times
- Knowledgeable support staff
- Comprehensive help center
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing structure
- Features offered in the free plan
- Scalability of pricing plans
- Cost-benefit balance
- Discounts for long-term commitments
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of positive feedback
- Commonly mentioned issues
- User recommendations
- Testimonials on reliability and performance
How to Choose Free Heatmap Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your business? Consider whether it can handle increased data volume and user numbers without additional costs or performance issues. |
| Integrations | Does it connect with your existing tools? Check for compatibility with your CRM, CMS, and analytics platforms to ensure seamless workflow integration. |
| Customizability | Can you tailor it to fit your unique needs? Look for software that allows you to customize dashboards and reports to match your specific business requirements. |
| Ease of use | Is it intuitive for your team? Consider the learning curve and whether your team can start using it effectively without extensive training. |
| Implementation and onboarding | How quickly can you get started? Evaluate the setup process, availability of onboarding resources, and whether the vendor provides training or support during implementation. |
| Cost | Does it fit your budget? Assess the total cost of ownership, including any hidden fees, and compare it with your budget to ensure it's a financially viable choice. |
| Security safeguards | Are your data and user information protected? Ensure the software complies with data protection regulations and offers advanced security features to safeguard sensitive information. |
What Is Free Heatmap Software?
Free heatmap software is a tool that visualizes user interactions on websites through color-coded maps. These tools are generally used by marketers, UX designers, and product managers to understand user behavior and improve site design.
Click tracking, scroll mapping, and session replay features help with identifying user engagement and optimizing user experience. Overall, these tools provide valuable insights that drive better decision-making for enhancing digital platforms.
Features of Free Heatmap Software
When selecting free heatmap software, keep an eye out for the following key features:
- Click tracking: Visualizes where users click on your site, helping you identify popular areas and optimize for better engagement.
- Scroll mapping: Shows how far users scroll down a page, indicating content visibility and user interest.
- Session replay: Records user interactions, allowing you to watch real-time sessions and understand user behavior.
- Conversion funnel analysis: Tracks user paths and drop-off points, helping you optimize conversion rates.
- Heatmaps: Provide a color-coded map of user interactions, offering insights into user behavior and engagement.
- A/B testing: Allows you to test different versions of your site to determine what works best for your audience.
- Form analytics: Analyzes user interactions with forms, highlighting potential drop-off points and improving form completion rates.
- User feedback integration: Collects user feedback directly from the site, providing qualitative insights alongside quantitative data.
- Customizable dashboards: Let you tailor analytics views to meet specific business needs, enhancing data interpretation.
- Real-time analytics: Offers immediate insights into user interactions, enabling quick decision-making and adjustments.
Benefits of Free Heatmap Software
Implementing free heatmap software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved user engagement: By analyzing click tracking and scroll mapping, you can optimize your site layout to increase user interaction.
- Enhanced conversion rates: Conversion funnel analysis helps identify where users drop off, enabling you to make adjustments that improve conversion rates.
- Better user experience: Session replay and heatmaps provide insights into user behavior, allowing you to enhance the overall user experience.
- Data-driven decisions: Real-time analytics and customizable dashboards provide immediate insights, supporting quick and informed decision-making.
- Increased form completion: Form analytics highlights potential drop-off points in forms, helping you make necessary changes to boost completion rates.
- Valuable user feedback: Integrating user feedback directly with analytics helps you understand user needs and preferences, guiding product improvements.
Costs and Pricing of Free Heatmap Software
Selecting free heatmap software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in free heatmap software solutions:
Plan Comparison Table for Free Heatmap Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic heatmaps, limited session recordings, and fundamental user interaction data. |
| Personal Plan | $5-$25/user/month | Enhanced heatmaps, scroll maps, basic A/B testing, and limited integrations. |
| Business Plan | $50-$100/user/month | Advanced heatmaps, full session replays, conversion funnel analysis, and user feedback tools. |
| Enterprise Plan | $150-$300/user/month | Customizable dashboards, comprehensive analytics, priority support, and full integrations. |
Free Heatmap Software FAQs
Here are some answers to common questions about free heatmap software:
How accurate are heatmaps in tracking user behavior?
Heatmaps provide a visual representation of user interactions, but they may not capture every detail. They show general trends and patterns, helping you understand where users click and scroll. However, they might not track individual journeys or interactions with dynamic content accurately.
Can heatmaps track user behavior on mobile devices?
Yes, many heatmap tools can track user behavior on mobile devices. They can provide insights into mobile user interactions, such as taps and scrolls. It’s important to choose a tool that supports mobile data collection to ensure comprehensive analysis across all devices.
What are the limitations of using heatmaps?
Heatmaps can show where users click and scroll, but often lack context about why users behave a certain way. They don’t track individual user journeys across multiple pages and may struggle with dynamic content. Complementing heatmaps with session recordings and funnel analysis can provide deeper insights.
How do heatmaps help with website optimization?
Heatmaps help identify which parts of your website attract the most attention and where users lose interest. By understanding these patterns, you can make informed decisions about layout changes, content placement, and design improvements to enhance user engagement and conversion rates.
Do I need technical expertise to use heatmap software?
Most heatmap tools are designed to be user-friendly and don’t require extensive technical knowledge. However, understanding the data and making informed decisions based on the insights might require some analytical skills. Comprehensive support and training resources can help ease the learning curve.
Are there any privacy concerns with using heatmap software?
Heatmap tools collect user interaction data, which can raise privacy concerns. It’s essential to choose a tool that complies with data protection regulations like GDPR. Ensure the software anonymizes user data and provides options to exclude sensitive information from tracking.
What’s Next:
If you're in the process of researching free heatmap software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.