10 Mejores Herramientas de Design Thinking de 2026
Lista corta de herramientas de Design Thinking
Con tantas herramientas de design thinking disponibles, averiguar cuál es la adecuada para ti puede llevar mucho tiempo. Ya sabes que necesitas una herramienta que te ayude a comprender los problemas de diseño y a generar soluciones creativas, pero necesitas determinar cuál es la mejor opción. En este artículo, te ayudaré a facilitar esta decisión compartiendo mis conocimientos sobre las mejores herramientas de design thinking para fomentar la creatividad, la innovación y la colaboración a la hora de enfrentar desafíos de diseño.
Table of Contents
Por Qué Confiar en Nuestras Reseñas de Software
Llevamos revisando y probando software de gestión de productos desde 2020. Como product managers, sabemos lo crucial y complicado que es tomar la decisión correcta al seleccionar software. Invertimos en investigación profunda para ayudar a nuestra audiencia a tomar mejores decisiones de compra de software. Hemos probado más de 2,000 herramientas para distintos casos de uso y escrito más de 1,000 reseñas exhaustivas. Conozca cómo mantenemos la transparencia & nuestra metodología de reseñas de software.
Resumen de las mejores herramientas de Design Thinking
Esta tabla comparativa resume detalles básicos sobre cada una de mis selecciones principales de herramientas de design thinking. Puedes ver detalles de precios y la disponibilidad de pruebas gratuitas o demos una al lado de la otra, para ayudarte a encontrar la mejor plataforma de diseño según tu presupuesto y las necesidades de tu negocio.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best agile design thinking tool | Free plan available | From $8/member/month (billed annually) | Website | |
| 2 | Best for a highly flexible virtual whiteboard | Free plan available | From $3/editor/month (billed annually) | Website | |
| 3 | Best for collaborative mind mapping | Free plan + free demo available | From $6.50/user/month | Website | |
| 4 | Best for video feedback from users | Free demo available | Pricing upon request | Website | |
| 5 | Best for team feedback and voting features | Free demo + free plan available | From $9.99/user/month (billed annually) | Website | |
| 6 | Best tool for customer journey mapping | Free plan + 14-day free trial available | From $38/user/month (billed annually) | Website | |
| 7 | Best design thinking tool for rapid prototyping & testing | Free plan + free demo available | From $12/month (billed annually) | Website | |
| 8 | Best tool for building a shared workspace | 30-day free trial + free plan + free demo available | From $8.33/user/month (billed annually) | Website | |
| 9 | Best for small group breakout sessions | Free plan available | From $9/user/month | Website | |
| 10 | Best for persona generation | Free trial (1 persona) | From $16/month (10 users) | Website |
Reseñas de las mejores herramientas de Design Thinking
Aquí tienes breves descripciones de las 10 principales herramientas de design thinking en mi lista corta que destacan lo mejor de cada una, junto con capturas de pantalla que muestran algunas de sus funciones. También he incluido unas cuantas opciones adicionales al final por si te gustaría considerar aún más alternativas.
For those seeking a design thinking tool that caters to the creative minds in Agile organizations, Miro is a versatile digital whiteboard that transforms how teams brainstorm and collaborate. This tool appeals to creative professionals and remote teams by providing an infinite canvas for real-time idea mapping, allowing your team to visualize complex projects and align remotely. Miro addresses collaboration challenges by simplifying project visualization, enabling engagement in virtual meetings, and integrating well with other work management tools.
Why I Picked Miro
I picked Miro for its ability to bring design thinking to life through an expansive digital workspace that fosters creativity and collaboration. Its visual tools—like sticky notes, mind maps, and templates—make it easy to capture and organize ideas during brainstorming sessions. What sets it apart is the built-in voting feature, which helps teams quickly evaluate options and make collective decisions without slowing down the creative process. Combined with real-time collaboration that keeps everyone engaged, Miro ensures complex challenges are tackled cohesively and decisions are made with clarity and alignment.
Miro Key Features
On top of its real-time collaboration and visual organization tools, Miro offers several other features that can enhance your design thinking process:
- Templates Library: Access a wide array of pre-built templates tailored for design thinking activities, saving your team valuable setup time and providing a solid starting point for your projects.
- Presentation Mode: Transform your board into an engaging presentation by showcasing your team's ideas and progress to stakeholders without needing to switch platforms.
- Voting and Polling: Facilitate decision-making by using built-in voting and polling features, which empower your team to prioritize ideas and reach consensus quickly during brainstorming sessions.
- Integration with Popular Tools: Connect Miro with tools like Slack, Jira, and Google Drive to ensure a smooth workflow and maintain continuity across different platforms your team already uses.
Miro Integrations
Integrations include Zoom, Google Meet, Jira add-on, Microsoft Teams, Webex, Confluence, Airtable, Trello, Asana, and Google Calendar.
Pros and Cons
Pros:
- Voting and polling features facilitate quick decision-making during collaborative sessions
- Offers a vast integrative capacity with popular tools, centralizing project elements
- The intuitive interface makes it approachable for users of all skill levels
Cons:
- Security features might not meet the demands of some users seeking higher data protection
- Performance can lag when boards become hyper-detailed
New Product Updates from Miro
Miro Adds Japan Data Residency for Enterprise Customers
Miro has introduced Japan data residency for enterprise customers, offering in-region storage for production data, backups, and metadata, plus in-region compute infrastructure. For more information, visit Miro's official site.
This tool helps turn scattered ideas into cohesive strategies and actionable plans, all in real-time. Serving as an interactive online whiteboard, FigJam is a great option for design professionals, Agile teams, and creative thinkers. It bridges the gap between brainstorming and execution, supporting your journey from concept to completion with smooth integrations into existing design workflows. With FigJam, your team can visualize complex processes, enhance collaboration, and bring innovative ideas to life, addressing the common challenge of aligning diverse thoughts into a unified vision.
Why I Picked Figjam
I picked FigJam because it excels at fostering collaborative creativity. One feature I appreciate in particular is its interactive sticky notes and whiteboard feature that empower your team to brainstorm intuitively and prioritize ideas visually. FigJam's built-in templates are specifically designed for design sprints and user journey mapping, making it easy to structure your sessions and maintain focus on your goals. Additionally, the tool's real-time collaboration capabilities ensure that every team member, regardless of location, can contribute to the ideation process, addressing the challenge of remote teamwork in creative projects.
Figjam Key Features
In addition to the collaborative tools that make FigJam a standout choice for design thinking, there are several other features that enhance its usability for creative teams:
- Emojis and Reactions: Your team can use these to express feedback quickly and keep the mood light during brainstorming sessions.
- Audio Chat: This feature allows team members to discuss ideas in real-time without leaving the workspace, facilitating fluid communication.
- Timer Functionality: Helps keep your sessions on track by timing activities, ensuring that your team stays focused and productive.
- Cross-Platform Compatibility: FigJam works across various devices and operating systems, making it accessible for all team members, regardless of their preferred technology.
Figjam Integrations
Integrations include Asana, Jira, GitHub, Slack, Microsoft Teams, Google Drive, Dropbox, Trello, Confluence, and Notion.
Pros and Cons
Pros:
- Provides a variety of templates that cater to design sprints and user journey mapping
- The user-friendly interface ensures that even non-designers can participate in creative sessions
- Includes a timer functionality, helping teams maintain productivity by keeping activities on track
Cons:
- might not meet the needs of teams requiring full project management functionalities
- Lacks advanced diagramming tools, a limitation for users needing more complex visual representations
MindMeister offers a unique platform for visualizing ideas and fostering collaboration. It appeals to professionals across industries such as education, manufacturing, and public sectors, who require a structured yet flexible approach to brainstorming and organizing thoughts. MindMeister helps you break down complex concepts into manageable visuals, enhancing both individual and team productivity. Whether you’re conducting a team meeting or delving into intricate study topics, MindMeister supports your journey with its intuitive interface and robust security features.
Why I Picked MindMeister
I picked MindMeister for its dynamic approach to visual brainstorming, which is essential in the design thinking process. One standout feature is its real-time collaboration capability, allowing your team to engage simultaneously, fostering an environment where ideas can be exchanged freely and without delay. The tool's mind mapping functionality enables you to break down complex problems into visual components, making it easier to identify patterns and insights. Additionally, MindMeister’s presentation mode transforms your mind maps into engaging presentations, helping you articulate your ideas clearly and persuasively to stakeholders.
MindMeister Key Features
In addition to its extensive collaboration and presentation capabilities, MindMeister offers several other features that enhance your design thinking process.
- Customizable Themes: You can tailor the appearance of your mind maps with various themes and styles, allowing you to align visuals with your brand or project needs.
- Task Management: Integrated task management lets you assign tasks, set priorities, and track progress directly from your mind maps, keeping your team organized and focused.
- History Mode: This feature allows you to review and revert to previous versions of your mind maps, providing a safety net for experimentation and iterative design.
- Comments and Voting: Your team can leave comments and vote on ideas within the mind map, facilitating a democratic approach to decision-making and idea validation.
MindMeister Integrations
Integrations include Microsoft Teams, Slack, Google Drive, Dropbox, Microsoft Word, Microsoft PowerPoint, Evernote, Box, Confluence, and Trello.
Pros and Cons
Pros:
- Presentation mode transforms mind maps into engaging presentations for stakeholders
- Task management capabilities within mind maps help teams organize and prioritize tasks
- Real-time collaboration feature allows teams to work simultaneously on mind maps
Cons:
- There might be a learning curve for users unfamiliar with mind mapping software
- The task management feature is quite basic in comparison to dedicated project management tools
UserTesting empowers your team to harness the power of real-time user insights, ensuring that your design thinking process is grounded in genuine customer feedback. Whether you're in retail, healthcare, or technology, UserTesting enables you to swiftly validate concepts and refine user experiences, addressing the unique challenges your industry faces. By offering deep analytics and diverse testing capabilities, it supports data-driven decisions that enhance product development and customer satisfaction, making it an invaluable tool for those seeking to create impactful, user-centric designs.
Why I Picked UserTesting
I picked UserTesting for its unparalleled ability to provide real-time user feedback, a unique aspect of this type of software. With the platform's Live Conversation feature, you can engage directly with users through video interviews, gaining authentic insights that help shape empathetic and user-centered designs. Additionally, the platform's in-depth analytics tools allow you to analyze user interactions and preferences, ensuring data-driven decisions that align with your team's design goals. These capabilities make UserTesting a great option if your focus is geared towards crafting designs that truly resonate with users.
UserTesting Key Features
In addition to the real-time insights and analytics, UserTesting offers several features that enhance your design thinking process.
- Customizable Tests: Tailor your tests to target specific audiences or areas of interest, ensuring you gather relevant data for your design projects.
- Template Library: Access a wide range of pre-built test templates that can help your team quickly set up user tests without starting from scratch.
- Mobile Testing: Conduct tests on mobile devices to ensure your designs deliver a great user experience across platforms.
- Instant Insight Narratives: Receive automatically generated summaries of user feedback, making it easier for your team to quickly understand and act on user insights. Native integrations are not currently listed by UserTesting.
UserTesting Integrations
Integrations include Qualtrics, Jira, Slack, Trello, Adobe XD, Outlook Calendar, and Google Calendar.
Pros and Cons
Pros:
- Supports collaboration with UX teammates and product partners, fostering a unified approach
- AI-enhanced insights facilitate quick data analysis, enabling teams to swiftly interpret user feedback
- Access to a diverse network of participants, allowing for feedback across various demographics
Cons:
- Reporting tools are somewhat basic, potentially limiting in-depth analysis
- Limited panel diversity, especially in niche markets like healthcare
For those seeking a design thinking tool that fosters creativity and collaboration, Mural offers a dynamic digital canvas tailored to your needs. Whether you're in finance, healthcare, or any industry demanding innovative solutions, Mural enables your team to visualize ideas using sticky notes, diagrams, and templates. It addresses challenges in brainstorming and project planning by offering real-time interaction, customizable permissions, and integration with existing productivity tools, ensuring that your team can effectively innovate and solve problems together.
Why I Picked Mural
I picked Mural for its ability to transform your team's brainstorming sessions into interactive and engaging experiences. With its digital sticky notes and intuitive templates, you can easily map out complex ideas, ensuring every team member's voice is heard. I appreciate how Mural's facilitation superpowers, like private mode and timer features, help maintain focus and structure during workshops, allowing your team to tackle challenges head-on. By incorporating these elements, Mural becomes a great software option for fostering creativity and collaboration in any design thinking process.
Mural Key Features
In addition to its facilitation superpowers, Mural offers several features that enhance your team's design thinking capabilities.
- Customizable Templates: You can choose from a wide range of templates tailored to different stages of the design thinking process, allowing your team to start quickly and structure their sessions effectively.
- Real-Time Collaboration: Mural enables your team to work together in real-time, regardless of location, ensuring that everyone stays connected and contributes to the creative process.
- Visual Collaboration Tools: With features like drawing and diagramming, your team can easily visualize complex ideas and relationships, making abstract concepts more tangible and understandable.
- Feedback and Voting: This feature allows your team to gather input and prioritize ideas, helping you make informed decisions and move projects forward with confidence.
Mural Integrations
Integrations include Microsoft Teams, Adobe Creative Cloud, Airtable, Asana, Azure DevOps, Confluence, Dropbox, Figma, Google Drive, and Slack.
Pros and Cons
Pros:
- Feedback and voting features enable teams to gather input and prioritize ideas effectively
- Offers a wide range of customizable templates tailored for various stages of the design thinking process
- Digital sticky notes and templates make it easy for teams to visualize ideas
Cons:
- May lack offline access, which can be a limitation for remote teams
- Can be challenging to track changes and note progress on boards over time
Smaply empowers your team to visualize and optimize customer experiences with its intuitive customer journey mapping capabilities. Ideal for professionals in UX, product management, and service design, Smaply facilitates collaboration and data-driven decision-making. By transforming insights into actionable strategies, it addresses challenges in understanding and enhancing customer touchpoints, making it an essential tool for those committed to customer-centric innovation.
Why I Picked Smaply
I picked Smaply for its deep journey management capabilities, helpful for design thinking processes. The tool's journey map editor allows your team to create detailed customer journey maps with an intuitive drag-and-drop interface, making collaboration straightforward even in real-time. Additionally, Smaply's persona builder transforms customer insights into actionable personas, directly linking them to journey maps for a well-rounded approach. These features facilitate a deeper understanding of customer experiences, enabling data-driven decisions that are essential for improving customer touchpoints and business outcomes.
Smaply Key Features
In addition to its journey management capabilities, Smaply offers a suite of features that enhance your design thinking efforts.
- Storyboarding: Visualize customer interactions through storyboards that help your team understand and communicate the emotional journey of users.
- Stakeholder Mapping: Identify and visualize relationships between different stakeholders, enabling you to manage and prioritize interactions effectively.
- Touchpoint Management: Organize and analyze various customer touchpoints, providing a detailed view of how users interact with your product or service.
- Collaboration Tools: Facilitate real-time collaboration with your team, ensuring that everyone is aligned and contributing to the design process.
Smaply Integrations
Integrations include Jira as well as import/export data options from Mural, Excel, Miro, and Lucidspark.
Pros and Cons
Pros:
- ISO 27001 certified and GDPR compliant, ensuring high standards of data protection and security
- Persona builder feature allows for the creation of detailed customer profiles
- Highly intuitive journey map editor that simplifies the visualization of customer journeys
Cons:
- Smaply's pricing structure may not be ideal for smaller teams with limited budgets
- Native integrations are limited, potentially requiring additional manual data handling
For those diving into the world of design thinking, Marvel offers a sophisticated platform tailored for your creative needs. Whether you're a startup, a large enterprise, or an educational institution, Marvel caters to diverse teams seeking to ideate rapidly, collaborate efficiently, and prototype. The tool addresses common challenges such as transforming ideas into interactive prototypes without the need for coding, making it a valuable asset for digital product teams looking to refine their design process.
Why I Picked Marvel
I picked Marvel for its unique ability to transform complex ideas into interactive prototypes without requiring coding skills. The platform’s design and prototyping capabilities allow your team to visualize concepts quickly, which is essential in design thinking. Additionally, Marvel’s user testing feature provides valuable insights by enabling you to gather feedback directly from users, ensuring that your designs meet real-world needs. By focusing on these key functionalities, Marvel stands out as a tool that supports the iterative and collaborative nature of design thinking.
Marvel Key Features
In addition to its prototyping and user testing capabilities, Marvel offers several other features that can enhance your design thinking process.
- Design Handoff: This feature simplifies the transition from design to development by providing developers with all the necessary design specifications and assets.
- Collaboration Tools: Marvel enables real-time collaboration, allowing your team to work together, share feedback, and iterate designs quickly.
- Integrations: With Marvel, you can integrate with popular tools like Slack and Jira, keeping your design process connected with your existing workflows.
- Templates: Marvel offers a variety of templates to help you and your team get started quickly, saving time and providing inspiration for your design projects.
Marvel Integrations
Integrations include YouTube, Confluence, Sketch, Microsoft products, YouTube, Niice, Smartmockups, Keynote, Userflows, Botbot, Zeroheight, Ballpark, Dropbox Paper, and an API for custom integrations.
Pros and Cons
Pros:
- The design handoff feature simplifies the transition from design to development by providing necessary specs and assets
- User testing capabilities provides direct feedback
- Allows teams to create interactive prototypes without coding
Cons:
- Lacks some advanced animation features and customization that competitors offer
- The platform can be slow with large projects
Imagine transforming your team's brainstorming sessions into dynamic and collaborative experiences with Stormboard, a versatile design thinking tool. This platform is designed for Agile teams, hybrid environments, and digital transformation initiatives, allowing you to harness creativity while focusing on customer needs. With features like the Design Thinking Brainstorming Session Template, Stormboard helps you evaluate ideas based on feasibility, desirability, and viability, ensuring that your innovative concepts are not only creative but also actionable.
Why I Picked Stormboard
I picked Stormboard for its unique ability to transform brainstorming sessions into actionable plans, a core aspect of design thinking. One standout feature is its template-driven workspaces, which guide your team through each stage of the design thinking process, from ideation to execution. This structured approach helps you maintain focus and direction, reducing the chaos often associated with brainstorming. Additionally, Stormboard's real-time collaboration capabilities ensure that your team can contribute ideas and feedback instantly, no matter where they are, fostering a truly collaborative environment that is essential for innovation.
Stormboard Key Features
In addition to the brainstorming capabilities, Stormboard offers a suite of features that further enhance your team's design thinking process.
- Meeting Notes and Reports: Capture detailed notes and generate reports automatically, so your team can focus on ideation without worrying about documentation.
- Voting and Polling: Engage your team in decision-making by allowing them to vote on ideas, helping prioritize the most promising concepts.
- Templates Library: Access a wide range of customizable templates specifically designed to guide your team through different stages of design thinking.
- Integration with Third-Party Tools: Seamlessly connect Stormboard with tools like Microsoft Teams and Slack, ensuring your team's workflow remains uninterrupted.
Stormboard Integrations
Integrations include Microsoft, Google, Jira, Azure DevOps, and Rally.
Pros and Cons
Pros:
- Real-time collaboration enables team members to contribute ideas instantly and remotely
- Digital sticky notes feature allows for easy capturing and organization of ideas
- Automatic reporting tools generate summaries of brainstorming sessions
Cons:
- Focus on structured processes might limit flexibility for teams that prefer more freeform brainstorming sessions
- Reporting tools, while useful, may not be customizable enough for specific needs.
Ideaflip offers you a creative platform to bring your team together for remote meetings using virtual sticky notes that mimic the tactile experience of real ones. Ideal for professionals in creative industries or collaborative environments, it helps you brainstorm, organize, vote, and annotate ideas in real-time. By simplifying the process of capturing and sharing ideas, Ideaflip addresses challenges like remote collaboration and idea flow, making it a valuable tool for teams looking to enhance their creative processes.
Why I Picked Ideaflip
I picked Ideaflip because it excels in facilitating real-time collaboration, a cornerstone of design thinking tools. Its standout feature, the virtual sticky note system combined with their small group breakout session feature, allows your team to brainstorm and organize ideas visually and collaboratively, which is ideal for creative problem-solving sessions. Additionally, the voting functionality helps you prioritize ideas, ensuring that the best concepts rise to the top during collaborative sessions. This focus on interactive and visual engagement makes Ideaflip a compelling choice for teams dedicated to innovative design thinking processes.
Ideaflip Key Features
In addition to its collaborative capabilities, Ideaflip offers several other features that can enhance your team's design thinking process:
- Idea Clustering: You can group related ideas together on the board, making it easier to identify patterns and themes during brainstorming sessions.
- Commenting: This feature allows your team to provide feedback directly on ideas, fostering a more interactive and communicative environment for collaboration.
- Customizable Templates: Choose from a variety of templates to suit different stages of the design thinking process, helping your team to structure sessions more effectively.
- Real-Time Syncing: Ensures that all changes and updates to the board are reflected instantly for all participants, keeping everyone on the same page during remote meetings.
Ideaflip Integrations
Integrations are not listed publicly on their website but they do claim that custom integrations are part of their Enterprise subscription package
Pros and Cons
Pros:
- The voting system and idea categorization features aid in prioritizing ideas
- The idea clustering feature simplifies the organization of thoughts and helps identify patterns easily
- Virtual sticky note features provide a familiar and tactile brainstorming experience
Cons:
- Lack of detailed progress tracking features hinders monitoring of idea development over time
- Lacks native integrations, which can limit connectivity with other tools
If you're seeking a tool that integrates user personas into your design thinking process, Userforge might be the solution you need. Tailored for product teams, UX design agencies, and marketing professionals, Userforge excels in crafting authentic user personas that reflect genuine customer needs. This platform addresses the challenge of aligning your design and marketing strategies with real-world insights, offering features like an AI-driven persona generator and customizable templates. By fostering team collaboration and enhancing user experience design, Userforge ensures that your projects are guided by a clear understanding of your audience.
Why I Picked Userforge
I picked Userforge for its unique ability to integrate real customer data into user personas, a critical aspect of the design thinking process. With its AI-driven persona generator, you can create detailed and accurate personas that resonate with your target audience, ensuring your design strategies are grounded in genuine user needs. Another standout feature is the customizable templates, which allow your team to tailor personas to fit specific project goals. These tools not only foster collaboration but also enhance the alignment of product strategies with audience insights, making Userforge an invaluable asset for any team focused on user-centered design.
Userforge Key Features
In addition to its AI-driven persona generator and customizable templates, I also found several other features that enhance your team's design thinking process.
- Collaborative Workspace: This feature allows your team to work together in real-time, ensuring that everyone is aligned on persona development and design strategies.
- Persona Sharing: You can easily share personas with stakeholders and team members, facilitating feedback and ensuring everyone has access to the most up-to-date information.
- Version History: This allows you to track changes and revert to previous versions of personas, providing flexibility and control over your design process.
- Secure Data Management: Userforge ensures that all user data is securely managed, giving you peace of mind when handling sensitive information.
Userforge Integrations
Integrations include Jira. Native integrations beyond Jira are not currently listed by Userforge.
Pros and Cons
Pros:
- Customizable templates enable tailoring of personas to fit specific project objectives
- Collaborative workspace allows teams to work together in real-time
- AI-driven persona generator provides detailed and accurate user personas
Cons:
- Limited focus on personas lacks features for ideation and prototyping
- Limited native integrations may restrict workflows
Otras herramientas
Aquí tienes algunas plataformas de diseño adicionales que no entraron en mi lista de las 10 mejores herramientas de design thinking, pero que igualmente vale la pena revisar:
- Lucidchart
Intelligent diagramming software with integrations and collaboration for design thinking
- Invision
Design thinking tool for rich, interactive prototypes
- Lucidspark
Virtual whiteboard with integrations and collaboration for design thinking
- Boords
Web-based storyboarding software
- Mockingbird
Drag and drop UI elements
- Sprintbase
Design thinking analytics & reporting suite
- Digisite
For design thinking tool for marketing, CX/UX, and innovation teams
- Batterii
Tool for turning video reviews into insight reports
Criterios de selección para herramientas de Design Thinking
Al seleccionar las mejores herramientas de design thinking para esta lista, tuve en cuenta las necesidades habituales de los compradores y problemas comunes como identificar soluciones centradas en el usuario y facilitar la colaboración en equipo durante las fases de ideación. Además, utilicé el siguiente marco de referencia para mantener mi evaluación estructurada y justa:
Funcionalidad principal (25% de la puntuación total)
Para ser consideradas en esta lista, cada solución debía cubrir estos casos de uso habituales:
- Capturar y organizar ideas de lluvia de ideas
- Facilitar talleres presenciales o remotos
- Permitir mapeo visual colaborativo
- Apoyar el prototipado y la iteración
- Almacenar y exportar artefactos de diseño
Características destacadas adicionales (25% de la puntuación total)
Para ayudar a delimitar más la competencia, también busqué características únicas como:
- Sugerencias de ideación asistidas por IA
- Integración directa con herramientas de gestión ágil o de productos
- Ofrecer retroalimentación en tiempo real y función de votaciones
- Incluye plantillas de diseño específicas del sector
- Permitir soporte para prototipado en AR o VR
Usabilidad (10% de la puntuación total)
Para hacerme una idea de la facilidad de uso de cada sistema, tuve en cuenta lo siguiente:
- Ofrecer una interfaz de usuario limpia e intuitiva
- Equilibrar la potencia y la simplicidad en las herramientas
- Proporcionar una navegación clara con una curva de aprendizaje mínima
- Mantener la capacidad de respuesta y estabilidad
- Permitir una fácil interacción mediante arrastrar y soltar o pizarra digital
Incorporación (10% de la calificación total)
Para evaluar la experiencia de incorporación de cada plataforma, consideré lo siguiente:
- Incluir recorridos interactivos o visitas guiadas por el producto
- Proporcionar acceso a plantillas listas para usar
- Ofrecer tutoriales en vídeo y guías de formación
- Incluir seminarios web en vivo o formación programada
- Utilizar chatbots en la aplicación o mensajes de soporte guiado
Soporte al cliente (10% de la calificación total)
Para evaluar los servicios de atención al cliente de cada proveedor de software, consideré lo siguiente:
- Ofrecer chat en vivo o disponibilidad 24/7
- Mantener un centro de ayuda o base de conocimiento con buscador
- Proporcionar respuestas oportunas y útiles por correo electrónico
- Permitir acceso a comunidades o foros de usuarios
- Incluir soporte de incorporación y gestores de éxito
Relación calidad-precio (10% de la calificación total)
Para evaluar la relación calidad-precio de cada plataforma, consideré lo siguiente:
- Ofrecer niveles de precios transparentes y flexibles
- Proporcionar una prueba gratuita o plan freemium
- Justificar los costos con funciones o integraciones únicas
- Escalar funciones de manera efectiva para equipos o uso empresarial
- Mantener precios competitivos frente a alternativas
Opiniones de clientes (10% de la calificación total)
Para tener una idea de la satisfacción general de los usuarios, consideré lo siguiente al leer las opiniones de los clientes:
- Poner en relieve la facilidad de uso en escenarios reales
- Mencionar la utilidad del soporte y la documentación
- Reflejar la capacidad de la herramienta para mejorar la colaboración
- Discutir el rendimiento y la confiabilidad
- Compartir casos de éxito de usuarios o resultados concretos
Cómo elegir una herramienta de Design Thinking
Es fácil perderse en largas listas de funciones y estructuras de precios complejas. Para ayudarte a mantenerte enfocado durante tu proceso de selección de software, aquí tienes una lista de factores a tener en cuenta:
| Factor | Qué considerar |
|---|---|
| Escalabilidad | ¿Puede la herramienta crecer con tu equipo a medida que se añaden más usuarios, proyectos o plantillas? Evita herramientas que limiten la funcionalidad en los planes inferiores. |
| Integraciones | ¿Se conecta fácilmente con herramientas que tu equipo ya utiliza como Jira, Miro, Slack o Trello? Los procesos manuales frenan el impulso. |
| Personalización | ¿Puedes adaptar los flujos de trabajo, plantillas o tableros para alinearlos con el proceso específico de tu equipo? Las herramientas rígidas generan fricción rápidamente. |
| Facilidad de uso | ¿Pueden los no diseñadores comenzar sin necesitar una sesión de capacitación? Si la gente evita usarla, no sirve. |
| Implementación e incorporación | ¿Cuánto tiempo se tarda en obtener valor después de la compra? Busca plantillas predefinidas, vídeos explicativos y recorridos en vivo. |
| Costo | ¿Cuál es el costo real por usuario y escala bien con el tamaño de tu equipo? Cuidado con los límites ocultos de usuarios o tableros. |
| Medidas de seguridad | ¿Ofrece SSO, cumplimiento SOC 2 o controles de acceso? Si vas a prototipar ideas sensibles, no lo pases por alto. |
| Disponibilidad de soporte | ¿Habrá alguien disponible para ayudar si encuentras problemas durante un sprint? Verifica si el soporte es en vivo, por tickets o por la comunidad. |
¿Qué son las herramientas de Design Thinking?
Las herramientas de Design Thinking incluyen el software, métodos, técnicas y procesos utilizados para facilitar el enfoque de pensamiento de diseño, un método de resolución de problemas centrado en el ser humano que pone las necesidades y experiencias del usuario en el centro del proceso de diseño. Estas herramientas buscan promover la empatía, la creatividad y la colaboración entre los miembros del equipo para generar soluciones innovadoras a problemas complejos.
Algunos ejemplos de herramientas de Design Thinking son la creación de personas, el mapeo de experiencias, mapas de empatía, lluvia de ideas, storyboard, creación de prototipos y pruebas con usuarios. Estas herramientas ayudan a los equipos a recopilar información, identificar necesidades de los usuarios, idear y desarrollar soluciones, y validar e iterar esas soluciones según los comentarios de los usuarios. En general, las herramientas de Design Thinking ayudan a los equipos a abordar los problemas con una mentalidad centrada en el usuario y a generar soluciones significativas que respondan a sus necesidades.
Funciones de las herramientas de Design Thinking
Al seleccionar una herramienta de Design Thinking, presta atención a las siguientes funciones clave:
- Pizarra colaborativa: Permite a los equipos hacer lluvias de ideas, organizar conceptos y trabajar juntos en tiempo real desde cualquier lugar.
- Biblioteca de plantillas: Proporciona marcos prediseñados como mapas de empatía, recorridos del usuario y tableros de ideación para agilizar las sesiones.
- Notas adhesivas y votación: Permite a los usuarios agregar aportes rápidamente y votar ideas para priorizar conceptos durante los talleres.
- Constructor de perfiles de usuario: Ayuda a crear y visualizar perfiles para que el equipo se mantenga alineado con las necesidades de los usuarios.
- Interfaz de prototipado: Permite la creación rápida de prototipos de baja fidelidad para probar y refinar soluciones desde el principio.
- Herramientas de facilitación de talleres: Incluye temporizadores, modo presentador y herramientas para grupos de trabajo que guían sesiones estructuradas.
- Historial de versiones: Realiza un seguimiento de los cambios y permite a los usuarios volver a iteraciones anteriores para gestionar ideas en evolución.
- Comentarios y retroalimentación: Soporta comentarios en tiempo real o asincrónicos para captar aportes y fomentar el diálogo.
- Opciones de exportación y compartición: Facilita compartir el trabajo con interesados mediante enlaces, PDFs o integraciones.
- Acceso multidispositivo: Asegura que los usuarios puedan acceder y contribuir a las sesiones desde laptops, tabletas o teléfonos.
Beneficios de las herramientas de Design Thinking
Implementar herramientas de design thinking aporta varios beneficios para tu equipo y tu negocio. Aquí tienes algunos de los que puedes esperar:
- Desarrollo de ideas más rápido: Las plantillas integradas y la colaboración en tiempo real ayudan a los equipos a pasar de la idea al concepto con mayor rapidez.
- Mejor alineación del equipo: Los tableros compartidos y las herramientas visuales mantienen a todos en sintonía durante los talleres y revisiones.
- Resultados más enfocados en el usuario: Las herramientas de perfiles y los mapas de empatía facilitan mantener las necesidades de los usuarios en el centro.
- Colaboración remota más sencilla: El acceso en la nube y la compatibilidad multidispositivo permiten que todos aporten sin importar dónde estén.
- Toma de decisiones más clara: Las funciones de votación y las herramientas de retroalimentación ayudan a priorizar ideas sin debates eternos.
- Riesgo de retrabajo reducido: El prototipado y prueba tempranos detectan problemas antes de gastar demasiado tiempo o dinero.
- Mayor implicación de los interesados: Compartir y exportar visualmente facilita mostrar avances y recopilar aportes.
Costos y precios de las herramientas de Design Thinking
Seleccionar herramientas de design thinking requiere comprender los diversos modelos y planes de precios disponibles. Los costos varían según las funciones, el tamaño del equipo, los complementos y más. La siguiente tabla resume los planes comunes, sus precios promedio y las funciones típicas incluidas en las soluciones de herramientas de design thinking:
Tabla comparativa de planes para herramientas de Design Thinking
| Tipo de plan | Precio promedio | Funciones comunes |
|---|---|---|
| Plan gratuito | $0 | Pizarra básica, plantillas limitadas, colaboradores limitados y opciones de exportación básicas. |
| Plan personal | $5–$15/usuario/mes | Acceso completo a plantillas, tableros ilimitados, historial de versiones e integraciones estándar. |
| Plan empresarial | $15–$30/usuario/mes | Herramientas de colaboración en equipo, permisos avanzados, controles de administración y soporte prioritario. |
| Plan corporativo | $30–$60/usuario/mes | SSO y funciones de seguridad, análisis avanzados, soporte dedicado y capacitación personalizada. |
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- Toolkit de Ideo rn t
- Toolkit de design thinking de IBM rn t
- Make my persona de Hubspot rn t
- Google Design rn
¿Qué sigue?
Si estás investigando herramientas de design thinking, conéctate con un asesor de SoftwareSelect para obtener recomendaciones gratuitas.
Solo tienes que completar un formulario y tener una charla breve donde se profundizará en los detalles de tus necesidades. Luego recibirás una lista corta de software para revisar. Incluso te acompañarán durante todo el proceso de compra, incluyendo la negociación de precios.