Skip to main content

With so many different product adoption platforms available, figuring out which one is the right fit for you is tough. You know you want to improve user onboarding experiences, increase user engagement, reduce churn rates, and gather insights into user behavior, but need to figure out which tool is best. I've got you! In this post, I'll use what I've learned from managing hundreds of product launches and being exposed to these tools with large teams as I share with you my picks of the best product adoption software.

Best Product Adoption Software Summary

This comparison chart summarizes pricing details for my top product adoption software selections to help you find the best one for your budget and business needs.

Best Product Adoption Software Reviews

Below are my detailed summaries of the best product adoption software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best product tours/walkthroughs with a feedback widget

  • Free trial available
  • From $96/month (billed annually)
Visit Website
Rating: 4.7/5

Product Fruits is a user onboarding and adoption platform that helps make the adoption process simpler and quicker for users. The software creates journeys that guide users through the product's features and functionalities. These journeys can be customized based on specific user segments and provide real-time feedback and analytics so businesses can track user behavior and identify areas for improvement.

Product Fruits has in-app walkthroughs and guided tutorials to provide users with an interactive learning environment. The walkthroughs offer a series of straightforward steps that lead users through a software's features individually, highlighting important information and how the software is meant to be used. It monitors and tracks user behavior inside the software and presents this data through intuitive analytics dashboards, enabling companies to identify trends or gaps that impact product adoption. Product Fruits also features a to-do list as a guide for new users. It allows them to check off tasks or actions as they complete them. This feature is meant to motivate users to move through the onboarding process and complete all necessary steps to fully utilize the software.

One of the coolest things about Product Fruits is that it incorporates a feedback widget in the tutorial process. This means that users can report bugs or errors, or even just make suggestions for future improvements. This sets Product Fruits apart, as it ensures that product adoption communications are a two-way street between the developer and the end user.

Integrations include Segment, Mixpanel, Heap, Customer.io, HubSpot, Sessionstack, Smartlook, and Google Analytics. If you use another platform, you can use their JS API to forward events.

Product Fruits starts from $89/month and comes with a 14-day free trial.

New Product Updates from Product Fruits

October 19 2025
New Generation Onboarding with Elvin AI

Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.

Best for onboarding checklists with progress indicators

  • 14-day free trial + free plan available
  • From $174/month (billed annually)
Visit Website
Rating: 4.7/5

UserGuiding is a walkthrough and user onboarding platform designed to facilitate user onboarding through interactive product walkthroughs and user engagement tools.

UserGuiding stands out for its ability to create code-free onboarding experiences, which is particularly beneficial for teams without extensive technical resources. Its onboarding flows are sequences of interactive guides that are designed to introduce new users to your product. They can be customized to match the user's journey and provide a structured path for users to follow.

It transforms your onboarding to-do list into a simple and interactive checklist that displays a progress bar that indicates how long the checklist is to help keep users engaged and motivated to finish the workflow setup.

Additionally, the platform enables user segmentation for targeted content delivery and provides analytics to monitor the effectiveness of the onboarding materials.

UserGuiding integrates with other tools including Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Paid plans start from $89 per month with annual billing, and a 14-day free trial is available.

Best for centralized product updates

  • 14-day free trial available
  • From $249/month (billed annually)
Visit Website
Rating: 4.9/5

LaunchNotes is a product communication platform that centralizes updates and engages your stakeholders. By aligning internal teams and keeping customers informed, it enhances product adoption through strategic communication.

I picked LaunchNotes because it excels in centralizing release notes and product roadmaps, ensuring your team and customers are always in the loop. This makes it easier to manage updates and keep everyone informed, reducing the risk of miscommunication. Additionally, it provides real-time visibility into upcoming updates, helping your team prepare and align their efforts.

Another reason for choosing LaunchNotes is its focus on customer feedback. The platform allows you to gather and track feedback, enabling you to make informed decisions about product improvements. This ensures your product evolves with customer expectations, boosting adoption rates. The ability to vote on ideas further empowers your users and fosters a sense of community.

Features include tools for managing feedback, which help you gather valuable insights from your users. The platform also offers voting on ideas, allowing your customers to have a say in the product development process. Additionally, the AI writing assistant can help you craft clear and engaging product announcements, making sure your communication resonates with your audience.

Integrations include Jira, Confluence, Loom, Slack, Microsoft Teams, LinkedIn, Intercom, Notion, Gmail, Google Sheets, Airtable, and Asana.

Best for driving business processes and outcomes

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

Apty is an adoption platform that helps enterprise-sized organizations drive business by resolving specific application challenges. Apty helps you understand how users are leveraging your onboarding training and helps you update your material accordingly. You can track and analyze how your customers interact with your product and address any gaps within your current processes.

Apty takes a digital approach to ensure business process compliance. It works with many web-based applications and helps your customers get the most out of your software. This is especially beneficial when your product is brand new to the market. You also don’t have to bring on additional training tools.

Apty integrates with applications such as Google Forms, Jira, Mixpanel, Amplitude, and Salesforce.

Apty offers custom pricing upon request.

Best for expediting customer onboarding

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Whatfix is an adoption platform that helps organizations with customer engagement, product adoption, and onboarding. The analytics features within the platform provide you with the best insights to help you identify product adoption improvement opportunities. The platform is also a popular choice for employee training and product change management.

Whatfix allows digital product owners to create a product walkthrough and task lists to help guide and train new customers. They also offer personalized self-help features and conversational support directly to customers when they’re using your product. Whatfix’s features help improve your customer’s experience as they learn to use your product. For example, the automation feature helps increase onboarding speed and your teams’ productivity.

Whatfix integrates with applications such as Google Analytics, Salesforce, Amplitude, SurveyMonkey, and Confluence.

Whatfix offers customer pricing upon request.

Best for user-segmented onboarding tours

  • 14-day free trial
  • From $300/month (billed annually)
Visit Website
Rating: 4.7/5

Appcues is a cloud-based platform that helps product teams apply user experience design processes throughout their product. The platform enables product managers to enroll new users, monitor behavior, and create workflows. Appcues also helps organizations provide users with self-service assistance by adding hotspots, walkthroughs, and widgets throughout a product.

Appcue’s guided tours, which they call flows, allow you to improve product activation and engagement by guiding users around your product. You can segment and target customers by lifecycle stage and persona to provide custom experiences. The platform instantly provides your teams with insights into how your customers use your product’s features. You can then use this information to expand, cross-sell, upsell, and keep customers.

Appcues integrates with popular applications, such as Salesforce, Slack, Heap, and Klaviyo, to help you create and measure user experiences across multiple channels.

Appcues costs from $299/month when paid monthly or $249/month when billed annually. All plans come with a 14-day unlimited free trial.

Best for in-app live chat and chatbots

  • Free demo + 14-day free trial available
  • From $0.99/ AI resolution
Visit Website
Rating: 4.4/5

Intercom is an engagement platform that allows product owners to communicate with users directly. If customers are having any difficulties with your product, you can use Intercom’s resolution bot to automatically reply to users’ questions. The platform also provides product tours to allow you to onboard new customers to your application by providing step-by-step guidance.

When you want to create a custom chatbot, Intercom provides you with a block builder interface. From here, you can determine the content of your bot and figure out what pages you want your chatbot to show by using specific rules. In the intercom platform, you can get a complete overview of all the users who communicate with your chatbot. When you click on a username, you can see that user’s custom tags, field, and the recent pages they viewed.

Intercom integrates with over 300 third-party applications, such as Google Analytics, Outlook Calendar, Salesforce, and HubSpot.

Intercom costs from $65/month for up to a year for eligible start-ups. They also offer a 14-day free trial. You can also customize your plan with specific add-ons.

Best for in-depth product user analytics

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo is a product adoption software that mainly caters to enterprise products to help companies offer better experiences. The set of solutions that the platform provides businesses covers in-app support, user onboarding, feedback collection, product engagement, and revenue growth. Pendo is a great choice for anyone looking for a better understanding of their users.

Not only does Pendo allow your team to understand the impact of your onboarding content, but it also allows you to customize your content automatically based on your users’ feedback and their behavior when using your product. The platform provides product managers with data about various user segments, such as stickiness ratios for your product’s features and adoption rates. Pendo continuously collects user data without the need to install any trackers within your product via codes. This allows you to tag users directly from the platform and start monitoring historical data without having to get help from your development team.

Pendo integrates with many of the tools you’re already using daily, such as Jira, HubSpot, Salesforce, and Zendesk.

Pendo offers customized pricing upon request.

Best for monetization features like coupon prompts

  • 21-day free trial
  • From $499/month
Visit Website
Rating: 4.7/5

Plotline is an in-app engagement platform designed to be used for product adoption. They offer an intuitive product adoption training builder, picture-in-picture media insertion, deep customization options (fonts, backgrounds, brand colors), and the ability to target users with real-time segmentation. You can also import contacts from platforms like Amplitude, Mixpanel, and CleverTap and invite them to start using the app.

You can choose from videos, spotlights, tooltips, or animations when designing your adoption product. Tooltips in particular are great for altering users to new features or popular OG features, and nudges to encourage users to make additional purchases in the app. A/B testing lets you see what types of engagement features work well and which ones fall flat. This way, you can build an experimentation engine and optimize product adoption according to what your users want and need. They also have a Slack community where you can share ideas and learn what other people are doing with the app.

Plotline has a ton of monetization features, like the make-a-purchase nudge I talked about above. For example, if your product functions on trading credits for services you can remind them to buy more when their digital wallet is running low. You can send bulk reminders via SMS or call to save time, too. You can show real-time offers, like promotions, sales, and coupon codes. This could be a great way to encourage referrals and offer something in return. The monetization tools stand out, as I've never seen a product adoption software that has a dedicated feature set for this

Integrations weren't listed on their site.

Plotline costs from $499/month and offers a 21-day free trial.

Best for creating in-app self-serve, interactive guides

  • 14-day free trial
  • From $49/month

Businesses of all sizes can use Stonly as a knowledge base management platform to help optimize the overall user experience. It offers solutions to help you educate your customers and take this responsibility off of your support teams if you’re on a smaller budget. The platform also allows you to monitor and analyze your users’ experiences with feedback surveys and a net promoter score.

Stonly allows your teams to develop custom branded, interactive, searchable, and modular product guides. Your interactive guides can initiate through tooltips and hotspots throughout your product to give your users a more hands-on experience. You can add images to your guides to illustrate your information and you can optimize these instructions based on your users’ segment and preferences. Stonly also lets you create product tours with these guides to show your customers how various elements and core features of your product work.

Stonly integrates with other applications, such as Freshdesk, Zendesk, Intercom, and Zapier.

Stonly costs from $124/month when paying monthly and $99/month when billed annually. All plans come with a 14-day free trial.

Other Product Adoption Software

Here are some additional product adoption software options that didn’t make it onto my shortlist, but are still worth checking out:

  1. Userflow

    For creating custom onboarding flows

  2. Walnut

    For creating interactive product demonstrations

  3. Airdeck

    For adding audio or video to the onboarding process

  4. Lemon Learning

    For directly integrating interactive guides into your product

  5. Compass

    For AI-driven user guidance

  6. Baton

    For building flexible, interactive implementation plans

  7. Chameleon

    Inline guidance and design flexibility

  8. Spekit

    Empower your team to be self-sufficient when learning new software.

  9. WalkMe

    Leverage data to simply user onboarding experiences.

  10. UserIQ

    Predict user behavior and develop winning product experiences.

Product Adoption Software Selection Criteria

When selecting the best product adoption software to include in this list, I considered common buyer needs and pain points like improving user engagement and simplifying onboarding processes. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Provide user onboarding
  • Create interactive walkthroughs
  • Offer in-app messaging
  • Track user engagement
  • Support user segmentation

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Multilingual support
  • Advanced analytics
  • Customizable templates
  • A/B testing
  • Contextual help

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive interface
  • Easy navigation
  • Minimal learning curve
  • Responsive design
  • Clear documentation

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Access to interactive product tours
  • Use of chatbots for assistance
  • Provision of templates
  • Availability of live webinars

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Access to a knowledge base
  • Response time for queries
  • Availability of live chat
  • Quality of support documentation

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Range of features offered
  • Cost versus benefits
  • Availability of free trials
  • Pricing transparency

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • User satisfaction ratings
  • Feedback on feature usability
  • Comments on customer service
  • Insights on product reliability
  • Overall user sentiment

How to Choose Product Adoption Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityCan the software grow with your business? Consider if it handles increasing users without performance issues, especially if you plan to expand rapidly.
IntegrationsDoes it work with your current systems? Check compatibility with tools like CRM, analytics, and communication platforms to ensure smooth data flow.
CustomizabilityCan you tailor it to your needs? Look for options to modify user interfaces and workflows to match your processes and branding.
Ease of useIs it user-friendly for your team? A simple interface can reduce training time and increase adoption rates. Test it with a small group before full implementation.
Implementation and onboardingHow long does setup take? Consider the resources required for a successful rollout. Look for tools offering guided onboarding to assist your team.
CostWhat’s the total cost of ownership? Compare initial fees, subscription tiers, and hidden costs. Ensure it fits your budget without compromising on necessary features.
Security safeguardsDoes it protect your data? Verify encryption standards and compliance with regulations like GDPR or CCPA to safeguard sensitive information.
Support availabilityWhat support options are available? Consider 24/7 support, dedicated account managers, and community forums to ensure help is available when needed.

What Is Product Adoption Software?

Product adoption software is a tool designed to help users effectively onboard and engage with new software products. Professionals like product managers, customer success teams, and UX designers typically use these tools to enhance user experiences. Features like user onboarding, interactive walkthroughs, and in-app messaging help with guiding users and collecting feedback. Overall, these tools make it easier for users to understand and use new software, improving satisfaction and retention rates.

Features

When selecting product adoption software, keep an eye out for the following key features:

  • User onboarding: Guides new users through the initial steps to help them get started quickly and effectively.
  • Interactive walkthroughs: Provides step-by-step instructions within the application to enhance user understanding and engagement.
  • In-app messaging: Allows direct communication with users for updates, tips, or support, improving overall user experience.
  • User segmentation: Enables targeting of specific user groups with tailored content to meet their unique needs and preferences.
  • Analytics dashboards: Offers insights into user behavior and engagement to help teams make data-driven decisions.
  • Customizable templates: Allows teams to create personalized user experiences that align with their brand and workflows.
  • A/B testing: Provides a way to test different user flows and optimize them for better engagement and conversion.
  • Self-service support: Empowers users to find answers independently through resources like FAQs or knowledge bases.
  • Multilingual support: Ensures that users from different linguistic backgrounds can access the product in their preferred language.
  • Compliance tracking: Helps monitor and ensure adherence to necessary regulations and procedures within the software.

Benefits

Implementing product adoption software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved user engagement: Interactive walkthroughs and in-app messaging keep users engaged and informed, enhancing their overall experience.
  • Faster onboarding: User onboarding features guide new users efficiently, reducing the time it takes for them to become productive.
  • Data-driven decisions: Analytics dashboards offer insights into user behavior, helping you make informed decisions to boost product success.
  • Personalized experiences: Customizable templates and user segmentation allow you to tailor content to specific user needs, improving satisfaction.
  • Self-sufficiency: Self-service support empowers users to find answers on their own, reducing dependency on your support team.
  • Global reach: Multilingual support ensures your product is accessible to users worldwide, expanding your market presence.
  • Regulatory compliance: Compliance tracking helps your team stay on top of regulatory requirements, reducing risks associated with non-compliance.

Costs & Pricing

Selecting product adoption software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in product adoption software solutions:

Plan Comparison Table for Product Adoption Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic onboarding, limited analytics, and community support.
Personal Plan$5-$25/user/monthUser onboarding, interactive walkthroughs, basic analytics, and email support.
Business Plan$30-$75/user/monthAdvanced analytics, customizable templates, user segmentation, and priority support.
Enterprise Plan$100-$250/user/monthComprehensive analytics, multilingual support, compliance tracking, dedicated account manager, and custom integrations.

Product Adoption Software FAQs

Here are some answers to common questions about product adoption software:

How do I know if my team needs product adoption software?

If your team struggles with onboarding new users or if users aren’t fully engaging with your product, then product adoption software could help. It provides tools and insights to enhance user experiences and ensure they get the most out of your product. Consider it if you want to improve user retention and satisfaction.

How can product adoption software improve user satisfaction?

Product adoption software improves user satisfaction by providing tailored onboarding experiences and real-time support. With features like interactive walkthroughs and in-app messaging, users receive guidance and help when they need it. This personalized approach makes users feel valued and increases their likelihood of continued product use.

What metrics should I monitor to determine if the adoption software is working?

Key metrics include adoption rate, time-to-value, feature usage, churn rate, and support ticket volume. You can also track how guided users perform compared to non-guided ones. Look for signs of improvement in user engagement, retention, and satisfaction. Monitoring these indicators regularly will show whether the software is delivering results.

When might product adoption software not be the right move yet?

If your product is still early in development or you haven’t defined clear onboarding goals, it may be too soon to use adoption software. Without a solid understanding of your users’ journey, the tool may not add much value. It’s better to focus first on understanding user behavior and refining your core onboarding process. Once that’s in place, adoption software can help you scale and improve it further.

What’s Next:

If you're in the process of researching product adoption software, connect with a SoftwareSelect advisor for free recommendations.

You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.

Hannah Clark
By Hannah Clark

Hannah Clark is the Editor of The CPO Club. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.

Interested in being reviewed? Find out more here.