Product Testing (with Erin Hess from Crema)
Michael Luchen is joined by Erin Hess from Crema, a senior test engineer in the PM world. Listen to learn…
Product Development
Product Testing
AI in A/B Testing: How AI Improves Experiment Results
Traditional A/B testing is falling behind. Using AI in A/B testing is faster, more accurate, and helps get deeper insights.…
By Hannah Clark
Tree Testing: Can Your Users Find What They Need?
After spending countless hours staring at our own product's UX, we sometimes fail to see the forest for the trees.…
By Cori Widen
Hotjar Review: Pros, Cons, Features, and Pricing Explained
Hotjar stands out for its user-friendly heatmaps and session recordings, making it ideal for teams seeking actionable insights, though advanced…
By Andrew Lumby
Podcast
How-to Guides
Preference Testing: An 8-Step Guide to Understanding Users
No one is debating that analytics are crucial, but most tools leave out a critical piece—the "why" behind your users' behavior. Preference testing is the best way to mine for those golden nuggets of user insights—and here's how to do it.
By Cori Widen
Your Complete Guide To Navigation Testing
Navigation testing is a simple-to-execute method for verifying that your product is truly intuitive—especially to users who have never seen it before. Steal these best practices and watch your KPIs climb!
By Cori Widen
First-Click Testing: A Complete Guide
The best way to make sure your user experience is truly intuitive is to let users go in blind—then watch what they do next.
By Cori Widen
Five-Second Testing: A Complete How-To Guide
A full explanation of what five second testing is, what it’s useful for, and a step-by-step guide for executing it.
By Cori Widen
