10 migliori software per il coinvolgimento dei prodotti per 2026

UserGuiding is a comprehensive tool designed for in-app user onboarding, offering a wide range of features to guide users to success, improve engagement, and personalize the user experience.

Why I picked UserGuiding: I chose UserGuiding because it provides a comprehensive suite of features specifically designed to enhance in-app user onboarding. Its standout offerings include product tours, onboarding checklists, and resource centers, which collectively contribute to a guided and personalized user experience.

UserGuiding Standout Features and Integrations:

Features include the pre-built template library, which helps you craft a survey for your customers quickly. You can also set up a custom survey easily, because the system is completely code-free. And once you've collected enough information, you can download the data to your computer so you can manipulate it in other software.

Integrations include Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Braze is a comprehensive product engagement platform built to power interactions between consumers and brands with personalized messaging and customer journey analytics. This software provides customer engagement, acquisition, and retention solutions to businesses across multiple industries, including retail, hospitality, media and entertainment, and financial services. 

Why I picked Braze: Braze is an extremely user-friendly and flexible customer engagement platform, perfect for targeting audiences at specific stages of the sales funnel. It has robust capabilities for personalization and gamification across various channels. Using the Liquid Personalization feature, you can customize emails, in-app messages, and mobile push notifications to increase product engagement through various campaigns. Users can also personalize in-app messages for gamification and boost sales conversions.

Braze also brings multi-channel components together with its Canvas Flow feature and makes it super easy to send a single-channel message in the Braze Campaigns tab. This tool is easy to set up and comes with a robust collection of learning resources and training.   

Braze Standout Features and Integrations

Features include its data-driven A/B testing capabilities. Sage AI by Braze can create compelling cross-channel customer experiences while minimizing bottlenecks, driving next-best actions, and leading to more conversions. The accessible A/B testing tools make it easy to optimize and personalize every aspect of the customer journey. Sage AI also supports real-time implementation of these changes by processing user behavior and preferences and attributing the data insights. 

Integrations include 140+ tools, such as ActionIQ, Blueconic, Clarisights, Databricks, Extole, Gimbal, Google Cloud, Iterate, Kubit, Microsoft Dynamics 365, Pinterest, and Rokt Calendar.

Medallia is a robust product experience management platform that helps proactively capture feedback to uncover granular customer insights from various digital experiences. This software is cloud-based and grants a 360-degree visibility into your customers, which automatically surfaces meaningful insights, elevating the effectiveness of your product engagement.  

Why I picked Medallia: Medallia is an enterprise feedback management platform. It helps every business stakeholder become customer-aware, reveal customer loyalty trends, and define the highest impact measures. Medallia enables users to gather feedback anytime, anywhere, through multiple different channels. These include email marketing tools, websites, apps, mobile messaging, IoT-connected devices, software applications, calls, chat, social review sites, and more.

Once you gather the feedback data, you can blend digital behavior with direct feedback and social and operational insights for a single, complete view. Medallia also provides predictive and prescriptive AI analytics models that identify customers on the verge of churning. This alerts your sales team to provide personalized service, orchestrate omni-channel reach-outs, and create more relevant campaigns powered by experience-based segmentation. 

Medallia Standout Features and Integrations

Features include its self-service capabilities, which include survey program creation, change management, role-based reporting, data imports, user access controls, and release management controls. Medallia offers a range of templates and an expansive knowledge base to help make the learning curve easy. Moreover, dynamic dashboards and comprehensive workflow escalation capabilities are handy features as well.

Integrations include 90+ tools, like Fivetran, G2, Jira, Rybbon, ServiceNow, Slack, Tableau, Trustpilot, Twilio, Veeva CRM, Zendesk, and Zipline.

LaunchNotes is a product engagement platform designed to keep teams and customers aligned around product updates, announcements, and roadmaps. The software helps enterprises manage release notes, collect user feedback, and share personalized communications across multiple channels.

Why I picked LaunchNotes: I picked LaunchNotes because it centralizes release notes, changelogs, and roadmaps into a single hub, giving teams and customers real-time visibility into product development. This transparency helps reduce miscommunication and keeps stakeholders informed on upcoming changes. I also liked its personalized announcement features, which allow you to segment communications and deliver relevant updates that drive stronger engagement and feature adoption.

LaunchNotes Standout Features and Integrations

Features include roadmap visualization with stage change notifications, an in-app widget for embedding updates into customer workflows, and an AI writing assistant for generating announcement drafts. Feedback management tools let you collect and organize user input, while analytics provide insights into engagement levels.

Integrations include Jira, Confluence, Loom, Slack, Microsoft Teams, RSS, LinkedIn, Intercom, Notion, Gmail, Google Chrome, and Google Sheets.

Mixpanel is an advanced product analytics platform that helps businesses capture and understand user action data. Its interactive reports and in-depth analytics help differentiate your audience into segmented cohorts and highlight the most engaged users.

Why I picked Mixpanel: Mixpanel operates from an event-based data model. Mixpanel records each interaction a customer has with your digital product. Its various capabilities can help you better understand which product features are doing best with different audience cohorts. Mixpanel monitors product engagement through the steps taken by a user once they enter your website or application.

The software’s “data-science models” can help you predict users’ actions and identify any correlations. This helps you further refine your product development.

Mixpanel Standout Features and Integrations

Features include its Signal capability, which finds user behaviors corresponding to higher engagement. With Mixpanel’s in-app notifications feature, you can communicate targeted messages to specific users. It even allows you to A/B test your messaging templates. Moreover, you can freely explore data in Mixpanel without SQL. This helps extract granular insights to uncover valuable user trends.

Integrations include 115+ tools, such as Apphud, Batch, CleverTap, Fivetran, HappyFox, HubSpot, Mailchimp, Meya, Plotline, Segment, UserGuiding, and Zoho Desk. Mixpanel also integrates with Zapier to build workflows with thousands of additional apps. 

Hotjar is a powerful user behavior analytics tool that helps you improve product experience and engagement. The software enables you to monitor what users are doing on your website or application and collect data that transforms raw user behavior analytics into actionable insights.

Why I picked Hotjar: I picked Hotjar because of its accuracy and transparency in measuring product engagement. You can literally witness where users scroll, stop, or click in real-time. This is possible owing to Hotjar’s robust capabilities, such as heatmaps, session recordings, feedback surveys, and interviews.

You can record and replay user sessions, annotate recordings with your comments, and share them with other team members. Hotjar also enables you to bring your customer voice into decision-making through surveys. The feedback can further measure customer satisfaction and validate your roadmap ideas. 

Hotjar Standout Features and Integrations

One standout feature includes funnels, which indicate where and why your users are dropping off your conversion funnel. It helps you identify conversion blockers, size up issues easily, and double down on the success of your highest-converting flows. You can also compare funnels by segments and unravel the behavior behind your churn rate. Hotjar also allows you to collect feedback by adding a suggestions portal or using NPS surveys. Moreover, its free dashboard allows users to stay on top of user metrics, analyze the impact of product changes, and quickly check user sentiments.  

Integrations include 20+ tools, such as AB Tasty, Contentsquare, Google Analytics, Google Tag Manager, HubSpot, Jira, Kameleoon, Microsoft Teams, Omniconvert, Rudderstack, Slack, and  Unbounce. Hotjar also integrates with Zapier to allow you to build workflows with thousands other web services.

WalkMe is essentially a digital adoption platform (DAP) that provides the visibility and insights you need to deliver frictionless digital experiences. The software can help you build powerful on-screen experiences that guide users through every step of a process, from user onboarding to change management. 

Why I picked WalkMe: I picked WalkMe owing to its robust capabilities that supercharge product adoption, elevate user productivity, and reduce security risks. These capabilities include application, workflow, and form analytics that relay the extent of product usage and identify friction points resulting in drop-offs. WalkMe also walks you through business workflows within and across applications using in-app guidance, automation, and a conversational self-service content editor.

This tool also provides configurable and application-specific templates for the more difficult actions. WalkMe’s DAP also streamlines omnichannel user experiences on any web, mobile, or desktop software product for personalization, using hyper-automation and in-app guidance and engagement.

WalkMe Standout Features and Integrations

Features include its powerful AI-driven analytics and reporting capabilities. The tool displays user behavior, such as how long users use your product and where they struggle. You can use this to identify under-utilized features and create support processes to boost engagement and feature adoption. WalkMe’s no-code platform allows anybody on your team to create learning sessions. The UI intelligence feature makes all this information available on a simple and intuitive dashboard. Additionally, you can reduce time-to-value and increase reliability throughout the WalkMe building process using pre-configured templates. The Solution Accelerator feature helps you design frictionless workflows that speed up deployment timelines while still delivering top-notch results.

Integrations include 20+ tools, such as Amazon S3, Azure Active Directory, Gainsight, Google Suite, Intercom, LiveAgent, LiveChat, Okta, Segment, Slack, Webhooks, and Zendesk. 

Pendo is an all-in-one product engagement platform that helps you deliver a best-in-class digital user experience. The software combines retroactive analytics and qualitative feedback to develop a complete understanding of how your customers feel about your product.

Why I picked Pendo.io: I picked Pendo because of its robust targeted walkthroughs and in-app guides that provide personalized onboarding, guidance, and support. The tool enables you to deliver the right messages to the right users to drive feature adoption.

Pendo helps you capture, prioritize, and manage feature requests. As a result, you gain access to several real-time product insights from sources such as user interviews, support tickets, beta testing, etc. Combining this with Pendo’s robust low-code product analytics metrics (like PES), you can improve roadmap planning and build the right product. 

Pendo.io Standout Features and Integrations

Features include its native feedback module. This enables users to submit feature requests and leave feedback. You can then connect these requests to your roadmap initiatives for real-time product design and development. Moreover, Pendo also offers a sentiment analysis feature. Using this, you can add an NPS survey or other polls to newly launched features and gauge your customers’ satisfaction.

Integrations include 50+ tools, such as Algolia, BigQuery, Breadcrumbs, Calendly, Catalyst, Gainsight, HubSpot, Integrately, Intercom, Salesforce, Slack, and Tableau. You can access thousands of additional apps using a paid subscription with Zapier.

MoEngage is a data insight-led product engagement platform that helps you provide a personalized user experience across the entire customer journey to build strong customer relationships. The software powers digital experiences with advanced segmentation, omnichannel engagement, customer journey analytics, and AI-powered forecasts.

Why I picked MoEngage: I picked MoEngage for its AI-driven omnichannel capabilities that help improve customer engagement and brand experience. This includes smart A/B testing experiments that help drive results and build customer loyalty on email, in-app, push, and other channels.By knowing which channels your customers respond to the most, you can maximize engagement and set up events in real time. 

MoEngage Standout Features and Integrations

One standout feature is its AI-driven Customer Journey Builder, which creates and automates your campaigns with zero-code seamlessly across multiple channels. Using this feature, you can onboard individual users with welcome offers, personalize 1:1 comms for relationship building, and utilize predictive capabilities for upsell & cross-sell opportunities. Additionally, you can deliver the messages in their preferred channels. Consumer insights powered by AI can help you visualize customer journeys through every stage and detect any points of friction to re-engage them—all from one single dashboard. This ultimately optimizes your product adoptions, subscriptions, and conversions.

Integrations include 110+ tools, such as Airtable, Amazon S3, EduMe, Freshdesk, Growthbook, LeadSquared, Mailmodo, Open Weather, Shopify, Smashpops, Typeform, and Vizard.

MoEngage also integrates with Zapier to allow you to build custom workflows in 5000+ apps.

Heap is a digital insights platform that provides a holistic understanding of end-to-end customer digital journeys. The software is compatible with both web browsers and mobile applications and tracks user behavior to make customer experiences intuitive and delightful.

Why I picked Heap.io: Heap is great in terms of usability. Other similar software needs users to learn coding, but Heap can capture and analyze all user interactions without data or shipping code. This means it’s extremely easy to set up within minutes. Once you embed the software into your website or platform, it begins automatically collecting all of your product data. You can use this tool to track any event, such as page views, gestures, clicks, form submissions, and so on.

You also do not need to add tracking code to new features and developments manually as Heap does it for you! This enables you to collect customer insights faster by yourself without relying on your developers. Heap also allows you to integrate web and mobile sessions and attribute it to every individual user.  

Heap.io Standout Features and Integrations

Features include its Illuminate and analytics features. Illuminate is a powerful data science-backed layer that identifies hidden points of friction and opportunity and helps avoid confirmation bias. This feature also comes with attributes such as journey maps, path comparisons, and step suggestions that measure the impact of optional steps in a funnel and justify product improvements.

Additionally, Heap’s product analytics provide an overview of product usage by different segments. You can also analyze every individual user based on their customer data, such as their age, gender, email address, payment plan, and total income. 

Integrations include 70+ tools, such as Attribution, BigQuery, Census, Clearbit, Flagship, Intercom, Klaviyo, Marketo, Redshift, Shopify, Stitch, and Userlist. Heap.io also integrates with Zapier to allow you to build workflows with thousands of apps.