Os 10 melhores softwares gratuitos de rastreamento de utilizadores analisados em 2026

Análises do melhor software gratuito de monitorização de utilizadores

1. 

   1

   Smartlook

   Best for rage click and drop-off detection

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smartlook is a user tracking and behavior analytics platform with session recordings, event tracking, heatmaps, funnels, and user journey analysis for websites and mobile apps.

   Who Is Smartlook Best For?

   Smartlook suits product and UX teams that need to identify rage clicks and drop-offs across websites and mobile apps.

   Why I Picked Smartlook

   I picked Smartlook because it pinpoints where users struggle before abandoning a flow. Session recordings expose rage clicks, while heatmaps show repeated clicks on noninteractive elements. Funnel analysis connects those behaviors to drop-offs, helping my team identify whether a broken interaction or confusing step blocks conversion.

   Smartlook Key Features

   • Mobile app tracking: Monitor user behavior across iOS and Android apps.
   • Event tracking: Capture clicks, taps, form submissions, and custom actions.
   • User journey analysis: Review the paths users take through your product.
   • Data integrations: Connect Smartlook with tools in your product analytics stack.

   Smartlook Integrations

   Native integrations are not clearly documented. Smartlook supports connections with tools in your product analytics stack through its data integrations.

   What's Free?

   Smartlook offers a free plan without a time-limited subscription, capped at 3,000 sessions per month, two funnel reports, and 10 events. It includes session recordings, website and mobile heatmaps, behavior flows, customizable dashboards, Google Analytics, and Slack integrations; Smartlook plans to shut down the platform on September 30, 2027.

   Pros and Cons

   Pros:

   • Supports journey analysis beyond individual sessions
   • Connects funnel drop-offs to user behavior
   • Detects rage clicks across web and mobile

   Cons:

   • Free usage limits funnel and event analysis
   • Platform shutdown is planned for 2027
   Learn more about Smartlook:

   • Check out Smartlook on their website
2. 

   2

   Plerdy

   Best for heatmaps with funnels and drop-off analysis

   • 14-day free trial + free plan available
   • From $32/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Plerdy is a user tracking and website analytics platform that combines heatmaps, session recordings, event tracking, conversion analytics, and form performance reports in one interface.

   Who Is Plerdy Best For?

   Plerdy suits growth, ecommerce, and product teams that need to connect heatmap behavior with funnel conversion and drop-off analysis.

   Why I Picked Plerdy

   I picked Plerdy because it connects visual behavior data with conversion analysis. Its heatmaps show where users click, scroll, and lose interest, while funnel reports reveal which steps drive drop-offs. I use these views together to diagnose checkout friction or prioritize product experiments.

   Plerdy Key Features

   • Session recordings : Replay individual visits to inspect real navigation paths.
   • Event tracking : Monitor custom interactions across pages and interface elements.
   • Form analytics : Review field-level engagement and abandonment in website forms.
   • User feedback surveys : Collect direct responses from visitors through on-site prompts.

   Plerdy Integrations

   Plerdy integrates with Google Analytics 4 and supports installation through Shopify and WordPress. It also supports Zapier through an API key for sending form data.

   What's Free?

   Plerdy offers a free-forever plan, not just a time-limited trial. It includes up to 100 heatmaps per day, 500 video sessions, 5,000 SEO audits, and 100 pop-up displays, so higher-volume teams will need a paid plan.

   Pros and Cons

   Pros:

   • Tracks form abandonment at field level
   • Includes session recordings for journey analysis
   • Connects heatmaps to funnel drop-offs

   Cons:

   • Pop-up displays may distract from core analytics
   • Free limits restrict higher-volume analysis
   Learn more about Plerdy:

   • Check out Plerdy on their website
3. 

   3

   Hotjar (by Contentsquare)

   Best for heatmaps with unlimited free captures

   • Free plan + 15-day free trial + free demo available
   • From $49/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Hotjar (by Contentsquare) is user tracking software for heatmaps, session recordings, feedback polls, surveys, and user behavior analytics across websites and digital products.

   Who Is Hotjar (by Contentsquare) Best For?

   Hotjar suits product and UX teams that need heatmaps with unlimited free captures to understand user behavior without a large analytics budget.

   Why I Picked Hotjar (by Contentsquare)

   I picked Hotjar (by Contentsquare) because it’s best for heatmaps with unlimited free captures. I use click, move, and scroll heatmaps to see where users engage or abandon key pages. Session recordings then help connect those patterns to specific navigation and usability issues.

   Hotjar (by Contentsquare) Key Features

   • Surveys: Create on-site surveys to collect targeted user responses.
   • Feedback widgets: Add widgets for users to share feedback on specific pages.
   • Funnel analysis: Review user progression across defined conversion steps.
   • User attributes: Filter behavioral data by custom user properties.

   Hotjar (by Contentsquare) Integrations

   Hotjar has documented integrations with Linear, Asana, and Unbounce, plus Zapier. Its API supports custom connections for sharing Hotjar data with other tools.

   What's Free?

   Hotjar (by Contentsquare) offers a free plan with unlimited heatmap captures, plus a 15-day free trial for paid features. The free plan’s user, session, and feature limits vary by usage level.

   Pros and Cons

   Pros:

   • Surveys connect feedback with observed behavior
   • Click, move, and scroll behavior views
   • Unlimited free heatmap captures

   Cons:

   • Advanced analysis requires paid access
   • Free limits affect users and sessions
   Learn more about Hotjar (by Contentsquare):

   • Check out Hotjar (by Contentsquare) on their website
   • Read my in-depth review of Hotjar (by Contentsquare)
4. 

   4

   Fullstory

   Best for 12-month free session replay retention

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Fullstory is a user tracking and product analytics platform that combines session replay, event tracking, heatmaps, funnels, and friction signals to analyze digital experiences.

   Who Is Fullstory Best For?

   Fullstory suits product and UX teams at growing digital businesses that need long-term session replay to investigate friction and validate product decisions.

   Why I Picked Fullstory

   I picked Fullstory because it pairs 12-month free session replay retention with event tracking and friction signals. I can review older user sessions, connect them to conversion events, and investigate recurring rage clicks or dead clicks. That makes it easier to compare product changes with historical user behavior.

   Fullstory Key Features

   • Heatmaps: Visualize clicks, scroll depth, and interaction patterns across pages.
   • Funnel analysis: Build conversion funnels to identify where users drop off.
   • Dashboards: Organize product metrics and experience insights in shared views.
   • Integrations: Connect Fullstory with other tools in your product analytics stack.

   Fullstory Integrations

   Fullstory documents integrations with Google Analytics, Google Tag Manager, Adobe Analytics, Bugsnag, and Google BigQuery. Its Developer API supports custom integrations.

   What's Free?

   FullstoryFree is a free-forever plan with up to 30,000 sessions per month, 12 months of data retention, and support for up to 10 users. It includes session replay, basic analytics, and debugging, but advanced features and paid-plan support aren’t included; new sessions pause if you exceed the monthly limit.

   Pros and Cons

   Pros:

   • Flags rage clicks and dead clicks
   • Connects replays with conversion events
   • Retains free session replays for 12 months

   Cons:

   • Advanced analysis requires a paid plan
   • New sessions pause after monthly limits
   Learn more about Fullstory:

   • Check out Fullstory on their website
5. 

   5

   Amplitude

   Best for analytics-linked session replay at scale

   • Free plan + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Amplitude is user tracking software that combines product analytics, event tracking, funnels, retention reports, cohorts, and session replay in one platform.

   Who Is Amplitude Best For?

   Product teams at growing companies that need analytics-linked session replay at scale to connect user behavior with product decisions.

   Why I Picked Amplitude

   I picked Amplitude because it’s best for analytics-linked session replay at scale. I use event streams, funnels, and retention reports to identify where users struggle, then review related session replays for the underlying behavior. Cohorts help compare those patterns across user segments before prioritizing product changes.

   Amplitude Key Features

   • User profiles: View individual users’ properties and activity history.
   • Journeys: Trace the paths users take through your product.
   • Dashboards: Assemble charts and metrics in shareable workspaces.
   • Data governance: Manage event definitions, properties, and tracking plans.

   Amplitude Integrations

   Documented integrations include Segment, Iterable, Chameleon, and Snowflake. Amplitude also provides APIs for custom event ingestion and user-property updates.

   What's Free?

   Amplitude offers a free-forever plan with no credit card required. It includes 2 million events per month, unlimited seats, and 10,000 session replays monthly, but replay data is retained for one month and some features, including experiments, Guides, and Surveys, are limited.

   Pros and Cons

   Pros:

   • Cohorts reveal behavior across user segments
   • Free plan supports substantial event volumes
   • Connects session replays to product analytics

   Cons:

   • Advanced experimentation features require paid access
   • Free replay history expires after one month
   Learn more about Amplitude:

   • Check out Amplitude on their website
6. 

   6

   Inspectlet

   Best for session replay with AI-flagged friction

   • Free plan available
   • From $39/month

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Inspectlet is user tracking and behavior analytics software that combines session recordings, heatmaps, event tracking, funnels, and form analytics for product and website analysis.

   Who Is Inspectlet Best For?

   Inspectlet suits product teams and growth marketers who need session replay to spot user friction and improve website experiences.

   Why I Picked Inspectlet

   I picked Inspectlet for Best Free User Tracking Software Reviewed because it pairs session replay with AI-flagged friction. I use recordings and heatmaps to verify where visitors struggle, then review funnel and form analytics to connect those issues with drop-offs. This helps product teams investigate confusing flows, abandoned forms, and failed conversions.

   Inspectlet Key Features

   • Live visitor monitoring: Watch active visitors navigate your site in real time.
   • JavaScript API: Send custom data and control tracking through JavaScript.
   • Privacy controls: Mask sensitive fields and limit recorded visitor data.
   • VIP tracking: Get notifications when sessions match selected criteria.

   Inspectlet Integrations

   Inspectlet documents integrations and installation options for HubSpot, Google Tag Manager, WordPress, and Shopify. Its JSON-based REST API supports custom integrations.

   What's Free?

   Inspectlet offers a free-forever plan with no credit card required or time limit. It includes 2,500 recorded sessions monthly across up to three websites, plus session replay, heatmaps, and A/B testing; data retention is limited to one month, and Inspectlet stops recording new sessions after you reach the monthly limit.

   Pros and Cons

   Pros:

   • Combines recordings, heatmaps, and funnels
   • Free plan supports three websites
   • AI flags friction within session replays

   Cons:

   • Recording stops after monthly session limit
   • Free data retention lasts one month
   Learn more about Inspectlet:

   • Check out Inspectlet on their website
7. 

   7

   PostHog

   Best for open-source product analytics

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   PostHog is a product analytics and user tracking platform that combines event tracking, funnels, session recordings, feature flags, and experimentation in one developer-focused workspace.

   Who Is PostHog Best For?

   Product teams and developers seeking open-source analytics with event tracking, session recordings, feature flags, and experimentation in one workspace.

   Why I Picked PostHog

   I picked PostHog because it’s my choice for best for open-source product analytics. I use event tracking and funnels to connect user behavior with product outcomes, then review session recordings to understand friction behind the numbers. Feature flags and experimentation help me validate changes before wider rollout.

   PostHog Key Features

   • User cohorts: Group users using shared properties or behavioral criteria.
   • Retention reports: Compare returning users across selected time periods.
   • SQL editor: Query product data with customizable SQL statements.
   • In-app surveys: Create and target surveys within your product.

   PostHog Integrations

   PostHog supports 50+ documented CDP destinations, including HubSpot, Slack, Microsoft Teams, Braze, Customer.io, Snowflake, and BigQuery. Its API and webhooks support custom integrations.

   What's Free?

   PostHog offers a free-forever plan with no credit card, including 1 million product analytics events and 5,000 session recordings monthly. The free plan includes unlimited team members but limits you to one project, one-year data retention, and dropped usage above monthly allowances unless you switch to pay-as-you-go.

   Pros and Cons

   Pros:

   • SQL access supports tailored product analysis
   • Combines tracking, recordings, and experimentation
   • Open-source foundation supports data control

   Cons:

   • Broader workspace increases navigation overhead
   • Instrumentation demands developer involvement
   Learn more about PostHog:

   • Check out PostHog on their website
8. 

   8

   Mixpanel

   Best for funnel drop-off and rage click analysis

   • Free plan available
   • From $140/month

   Visit Website

   

   Mixpanel is a product analytics and user tracking platform that captures event data, maps user journeys, and provides reports for cohorts, retention, and product usage.

   Who Is Mixpanel Best For?

   Mixpanel suits product teams at digital businesses that need event-based insights into user behavior, retention, and feature adoption.

   Why I Picked Mixpanel

   I picked Mixpanel because it’s best for funnel drop-off and rage click analysis. Its event-based funnels show where users abandon signup or checkout, while Session Replay reveals the screens behind repeated clicks. The free plan gives product teams a practical way to investigate friction before prioritizing fixes.

   Mixpanel Key Features

   • Retention reports : Compare returning users across selected time periods.
   • Cohort analysis : Build cohorts from shared properties or user actions.
   • Impact reports : Measure how events influence conversion or retention.
   • Data warehouse connectors : Export Mixpanel data to supported warehouse systems.

   Mixpanel Integrations

   Mixpanel integrates with BigQuery, Snowflake, Amazon Redshift, Segment, and partner tools such as ConfigCat and Marketo. It also provides APIs for custom event collection and integrations.

   What's Free?

   Mixpanel has a free-forever plan with unlimited seats and no credit card required. It includes up to 1 million events and 10,000 session replays per month, with 30-day replay retention and limits on saved reports, alerts, experiments, and feature flags.

   Pros and Cons

   Pros:

   • Free plan supports meaningful event volumes
   • Session Replay reveals rage clicks
   • Funnel reports pinpoint signup abandonment

   Cons:

   • Replay retention limits historical analysis
   • Event setup requires disciplined instrumentation
   Learn more about Mixpanel:

   • Check out Mixpanel on their website
9. 

   9

   Matomo

   Best for self-hosted, consent-free tracking

   • Free plan + free trial available
   • From €275/month

   Visit Website

   

   Matomo is a user tracking and web analytics platform with event tracking, session recordings, heatmaps, campaign attribution, and customizable reports for websites and products.

   Who Is Matomo Best For?

   Product teams and privacy-conscious organizations needing self-hosted, consent-free tracking will find Matomo a practical fit.

   Why I Picked Matomo

   I picked Matomo because it supports self-hosted, consent-free tracking without sending product data to a third-party analytics vendor. I use event tracking, session recordings, and heatmaps to connect user behavior with product decisions. Its customizable reports also help teams analyze customer journeys under their own data governance rules.

   Matomo Key Features

   • Campaign attribution: Tracks visits and conversions across marketing campaign sources.
   • Goal tracking: Measures visitor actions against defined conversion goals.
   • Tag Manager: Adds and manages tracking tags without editing site code.
   • Ecommerce analytics: Records product views, orders, revenue, and cart activity.

   Matomo Integrations

   Matomo integrates with 100+ technologies, including WordPress, WooCommerce, Shopify, Drupal, Magento 2, and Jira Cloud. Its Analytics and Tracking APIs support custom integrations, while the Matomo Marketplace adds plugin-based connections.

   What's Free?

   Matomo On-Premise’s Community edition is free forever, with unlimited users and hits, but you handle hosting and maintenance while premium plugins and support require payment. Matomo Cloud offers a 21-day free trial with full core features and no credit card, after which pricing depends on monthly traffic.

   Pros and Cons

   Pros:

   • Custom reports support product decision-making
   • Consent-free tracking supports privacy-led measurement
   • Self-hosted deployment keeps data in-house

   Cons:

   • Advanced reporting can require analytics expertise
   • Hosting and maintenance remain your responsibility
   Learn more about Matomo:

   • Check out Matomo on their website
10. 

    10

    LogRocket

    Best for debug-focused session replay

    • 14-day free trial + free plan available
    • From $176/month (billed annually)

    Visit Website

    

    LogRocket is a user tracking and product analytics platform that combines session replay, event analytics, error tracking, and frontend performance monitoring in one workspace.

    Who Is LogRocket Best For?

    Product and engineering teams that need to connect frontend errors with user sessions will find LogRocket a practical fit.

    Why I Picked LogRocket

    I picked LogRocket because its debug-focused session replay connects frontend errors with the user sessions behind them. I use session recordings, event analytics, and error tracking to trace issues such as failed checkout flows or broken navigation. Its frontend performance monitoring adds context when slow experiences affect product behavior.

    LogRocket Key Features

    • Console logs: Captures browser console output alongside each user session.
    • Network monitoring: Records requests, responses, errors, and timing details.
    • Rage click detection: Identifies repeated clicks on the same interface element.
    • Redux inspection: Displays Redux actions and state changes during sessions.

    LogRocket Integrations

    LogRocket offers integrations with Zendesk, Intercom, BugHerd, Jira, and Linear for connecting session replays with support and issue workflows. It also supports webhooks and a Web API for custom integrations.

    What's Free?

    LogRocket offers a 14-day free trial rather than a free-forever plan, with no credit card required. The trial includes access to all features, but you’ll need a paid plan after it ends, with pricing based on captured sessions.

    Pros and Cons

    Pros:

    • Captures console, network, and Redux activity
    • Connects frontend errors to user sessions
    • Debug-focused session replay

    Cons:

    • Session capture can become costly at scale
    • No free-forever plan
    Learn more about LogRocket:

    • Check out LogRocket on their website