Os 10 melhores softwares de envolvimento do produto para 2026

Avaliações do melhor software de envolvimento do produto

1. 

   1

   UserGuiding

   Best for in-app user onboarding

   • 14-day free trial
   • From $174/month (billed annually)

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   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   UserGuiding is a no-code product engagement platform that combines in-app guidance tools—including product tours, tooltips, hotspots, onboarding checklists, and announcement modals—with feedback collection, resource centers, user segmentation, and a built-in analytics module.

   Who Is UserGuiding Best For?

   UserGuiding is a strong fit for product and customer success teams at SaaS companies that want to build and launch in-app onboarding flows without involving engineering.

   Why I Picked UserGuiding

   I picked UserGuiding as one of the best because its no-code builder lets product teams ship onboarding tours, checklists, and hotspots without writing a single line of code. I especially like how in-app surveys and NPS tools connect directly to onboarding flows, so you can collect feedback at the exact moment a user completes a key step. The built-in resource center and AI Assistant also give users a self-serve support layer that reduces drop-off during onboarding.

   UserGuiding Key Features

   • In-app surveys and NPS surveys: Collect structured user feedback and measure satisfaction directly within your product, without redirecting users to external forms.
   • Resource center and knowledge base: Give users a self-serve help hub inside the app, where they can search articles and access support content without leaving their workflow.
   • Session replay: Record and review real user sessions to see exactly how people interact with your product after completing onboarding flows.
   • Feature requests and public roadmap: Let users submit feature ideas and follow your product roadmap directly within the app, creating a transparent feedback loop between your team and your users.

   UserGuiding Integrations

   Native integrations are not clearly documented. UserGuiding’s MCP Server connects AI tools and agents to product data.

   Pros and Cons

   Pros:

   • Resource centers reduce onboarding support requests
   • Feedback connects surveys, NPS, and roadmaps
   • No-code tours launch without engineering support

   Cons:

   • Web-focused with limited mobile app support
   • Analytics lacks confirmed funnel journey visualization
   Learn more about UserGuiding:

   • Check out UserGuiding on their website
2. 

   2

   Userflow

   Best for AI-assisted in-app guidance and analytics

   • 14-day free trial
   • From $240/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Userflow is a no-code product engagement platform for web apps that combines in-app guidance tools—flows, checklists, tooltips, banners, and resource centers—with a built-in analytics suite and AI-assisted flow building.

   Who Is Userflow Best For?

   Userflow is a strong fit for web-focused product-led growth teams that want in-app onboarding, guidance, and analytics in a single tool without relying on engineering.

   Why I Picked Userflow

   I picked Userflow as one of the best because its FlowAI builder doesn't just help you create flows faster—it actively analyzes how users move through your product and surfaces drop-offs in real time, so you're not guessing where onboarding breaks down. I also love that the built-in Product Adoption Insights suite puts funnels, charts, and dashboards alongside your guidance tools, meaning you can spot a problem and deploy a targeted tooltip or checklist without switching platforms. The MCP integration takes it further, letting you query usage patterns or build segments in plain language through Claude or ChatGPT.

   Userflow Key Features

   • Localization and translation: Build flows in any language, including right-to-left scripts, with AI-assisted translation that auto-detects missing or changed text and supports CSV and XLIFF import/export.
   • No-code event tracking: Capture button clicks, page visits, and form interactions without writing a single line of code, then feed that data directly into charts and dashboards.
   • In-app surveys and NPS: Deploy targeted surveys and NPS prompts to specific user segments, with responses tied to behavioral data for richer context.
   • Funnel analysis: Map up to 10-step funnels with per-step completion rates, drop-off counts, and segment comparisons, plus CSV export of users at any step.

   Userflow Integrations

   Userflow offers native integrations with HubSpot, Salesforce, Slack, Mixpanel, Heap, and Amplitude, plus REST API and webhooks for custom integrations.

   Pros and Cons

   Pros:

   • Localization supports RTL and translation workflows
   • Built-in funnels connect guidance with adoption data
   • AI-assisted flow building reduces launch time

   Cons:

   • Funnel analysis stops at ten steps
   • Web-only support excludes native mobile apps
   Learn more about Userflow:

   • Check out Userflow on their website
3. 

   3

   Appcues

   Best for no-code in-app experiences at scale

   • Free trial available
   • Pricing upon request

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   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Appcues is a product engagement platform that combines no-code in-app experience building, product usage analytics, user segmentation, and behavioral messaging across in-app, email, and push channels.

   Who Is Appcues Best For?

   Appcues is a strong fit for mid-size SaaS product teams that want to build, target, and measure in-app experiences without relying on engineering resources.

   Why I Picked Appcues

   Appcues earns its spot on my shortlist because it lets product teams build and publish in-app experiences—flows, checklists, pins, banners, and launchpads—without writing a single line of code. I especially like that you set your brand once and every experience inherits it automatically, which matters when you're publishing across dozens of segments at scale. The AI layer is genuinely useful too: it drafts experiences from plain-language prompts and flags broken links in live flows before users hit them.

   Appcues Key Features

   • Behavioral segmentation: Target users by their attributes and in-product actions, drawing in data from your CRM, data warehouse, or CDP for precise audience targeting.
   • Impact and uplift reporting: Measure whether a specific experience drove a meaningful outcome and whether users who saw it performed better than those who didn't.
   • In-app NPS and surveys: Deploy targeted feedback surveys inside your product, scoped to specific segments, with responses routed directly to Slack or your CRM.
   • Mobile SDKs: Extend tracking and in-app experiences to iOS, Android, React Native, Flutter, and Ionic apps from the same platform you use for web.

   Appcues Integrations

   Appcues offers native two-way integrations with Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap. It also supports Segment, API and event webhooks, and Zapier.

   Pros and Cons

   Pros:

   • Measures uplift beyond basic interaction metrics
   • AI drafts flows and flags broken links
   • No-code experiences across web and mobile

   Cons:

   • Account-level adoption scoring isn't available
   • No native session replay for investigations
   Learn more about Appcues:

   • Check out Appcues on their website
4. 

   4

   Amplitude

   Best for unified analytics, replay, and in-app guides

   • Free plan + free demo available
   • Pricing upon request

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Amplitude is a product analytics platform that combines behavioral analytics, session replay, in-app guides and surveys, and experimentation in a single product.

   Who Is Amplitude Best For?

   Amplitude is a strong fit for product managers and growth teams who want analytics, session replay, and in-app guides in one place rather than stitching together separate tools.

   Why I Picked Amplitude

   Amplitude earns its spot on my shortlist because it pulls analytics, session replay, and in-app guides into a single platform, so the behavioral data you analyze directly powers the guides you deploy. I especially like that its Guides & Surveys product supports tours, checklists, tooltips, and modals with behavior-based triggers and built-in frequency rules that prevent over-messaging. Session Replay goes further on Growth and Enterprise plans with AI summaries that flag friction points and surface user sentiment automatically.

   Amplitude Key Features

   • Behavioral cohort targeting: Build cohorts from user behavior and use them to target guides, surveys, and experiments without any SQL or engineering support.
   • Cross-platform session replay: Capture high-fidelity replays on web, iOS, Android, and React Native, with the option to run replay as a standalone SDK alongside tools like Segment.
   • A/B testing for guides: Run A/B tests on in-app guides and surveys on Growth and Enterprise plans to compare which version drives better engagement.
   • AI Feedback: Automatically analyze up to 2,000 feedback records per month on every plan, including Free, to surface patterns in user responses.

   Amplitude Integrations

   Amplitude connects to Segment for Session Replay and supports MCP connections with Claude, Cursor, Lovable, and Figma Make. It also supports cohort syncs and real-time streaming to other tools.

   Pros and Cons

   Pros:

   • Behavior-based targeting limits message fatigue
   • AI replay surfaces friction patterns
   • Unifies analytics, replay, and guidance

   Cons:

   • Complex dashboards slow initial analysis
   • Analytics depth can overshadow engagement workflows
   Learn more about Amplitude:

   • Check out Amplitude on their website
5. 

   5

   MoEngage

   Best for AI-driven omnichannel user engagement

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   MoEngage is a data insight-led product engagement platform that helps you provide a personalized user experience across the entire customer journey to build strong customer relationships. The software powers digital experiences with advanced segmentation, omnichannel engagement, customer journey analytics, and AI-powered forecasts.

   Why I picked MoEngage: I picked MoEngage for its AI-driven omnichannel capabilities that help improve customer engagement and brand experience. This includes smart A/B testing experiments that help drive results and build customer loyalty on email, in-app, push, and other channels.By knowing which channels your customers respond to the most, you can maximize engagement and set up events in real time. 

   MoEngage Standout Features and Integrations

   One standout feature is its AI-driven Customer Journey Builder, which creates and automates your campaigns with zero-code seamlessly across multiple channels. Using this feature, you can onboard individual users with welcome offers, personalize 1:1 comms for relationship building, and utilize predictive capabilities for upsell & cross-sell opportunities. Additionally, you can deliver the messages in their preferred channels. Consumer insights powered by AI can help you visualize customer journeys through every stage and detect any points of friction to re-engage them—all from one single dashboard. This ultimately optimizes your product adoptions, subscriptions, and conversions.

   Integrations include 110+ tools, such as Airtable, Amazon S3, EduMe, Freshdesk, Growthbook, LeadSquared, Mailmodo, Open Weather, Shopify, Smashpops, Typeform, and Vizard.

   MoEngage also integrates with Zapier to allow you to build custom workflows in 5000+ apps.

   Pros and Cons

   Pros:

   • Real-time analytics and insights for creating automated customer journeys
   • Easy segment creation through ingestion of attributes and events
   • Multi-channel communication support through SMS, WhatsApp, and email

   Cons:

   • UX could use improvement in terms of ease of use
   • Formatting inconsistencies in database reports
   Learn more about MoEngage:

   • Check out MoEngage on their website
6. 

   6

   Userpilot

   Best for analytics-backed in-app engagement

   • 14-day free trial
   • From $299/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Userpilot is a product engagement platform that combines no-code in-app experiences, usage analytics, user segmentation, session replay, and feedback collection tools like NPS and CSAT surveys.

   Who Is Userpilot Best For?

   Userpilot is a strong fit for product managers and customer success teams who need to connect in-app engagement directly to usage data.

   Why I Picked Userpilot

   Userpilot earns its spot on my shortlist because it ties in-app engagement directly to product usage data in a way most tools don't. I love that you can build a targeted walkthrough or checklist, then immediately pull funnel and path reports to see whether it moved adoption. Features like autocapture and session replay with rage-click indicators let me pinpoint exactly where users drop off before I even build a fix.

   Userpilot Key Features

   • NPS and CSAT surveys: Collect in-app feedback on all plans using NPS, with advanced survey types including CSAT available on Growth and above.
   • AI agent (Lia): Ask questions about your product data, analyze user feedback, and build in-app guides using a conversational AI agent included on every plan.
   • User and company segmentation: Build segments for individual users or accounts using behavioral and attribute data, then apply those segments across analytics, messaging, and feedback.
   • Resource center: Give users a self-serve help hub inside your product, built without code, to surface guides, announcements, and support content on demand.

   Userpilot Integrations

   Userpilot offers six documented native integrations, including Segment, Mixpanel, Amplitude, Heap, Intercom, and Slack. It also supports webhooks and an HTTP API for custom integrations, with HubSpot, Salesforce, and data warehouse sync available on Enterprise.

   Pros and Cons

   Pros:

   • No-code guides support rapid rollout
   • Session replay reveals rage-click friction
   • Analytics links funnels to engagement outcomes

   Cons:

   • Some reviewers report freezing during builds
   • Mobile engagement requires enterprise access
   Learn more about Userpilot:

   • Check out Userpilot on their website
7. 

   7

   Whatfix

   Best for in-app guidance across web and desktop apps

   • Free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Whatfix is a digital adoption platform that combines in-app guidance tools, product usage analytics, and cross-platform support across web, desktop, mobile, and virtual desktop environments.

   Who Is Whatfix Best For?

   Whatfix suits large enterprises with UX or L&D teams managing guidance across web, desktop, and virtual desktop environments.

   Why I Picked Whatfix

   Whatfix earns its spot on my shortlist because no other tool I've tested covers web, desktop (Windows and Mac), Citrix, and Azure Virtual Desktop guidance under one roof. I especially like Flows and Smart Tips, which let UX teams build step-by-step walkthroughs and field-level tooltips without writing a line of code. Auto Testing automatically checks that those Flows still work after an app update, which saves hours of manual QA across complex enterprise environments.

   Whatfix Key Features

   • Session Replay: A paid add-on that records user sessions with privacy controls built to enterprise compliance standards.
   • Mirror: A simulation environment where users can practice workflows in a cloned app, complete with AI roleplay, quizzes, and SCORM export.
   • Adoption Health Dashboard: A built-in dashboard that tracks feature adoption trends and surfaces usage patterns over time.
   • Self Help: An embedded knowledge base with AI-powered search, summaries, and contextual content recommendations surfaced directly in the app.

   Whatfix Integrations

   Whatfix integrates with Mixpanel, Amplitude, and Segment for mobile apps. Standard DAP supports two enterprise-app integrations, but Whatfix doesn’t identify those apps on its pricing page.

   Pros and Cons

   Pros:

   • Governed authoring supports approvals and localization
   • Automatic flow testing catches broken walkthroughs
   • Guidance spans web, desktop, and virtual desktops

   Cons:

   • Mobile segmentation remains basic
   • Desktop analytics omit some user properties
   Learn more about Whatfix:

   • Check out Whatfix on their website
   • Explore best alternatives to Whatfix
8. 

   8

   Fullstory

   Best for session replay tied to behavioral analytics

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Fullstory is a behavioral analytics and product engagement platform that combines session replay, heatmaps, funnel analysis, and in-app guides with automatic event capture across web and mobile.

   Who Is Fullstory Best For?

   Fullstory is a strong fit for product and UX teams that need to connect session replay directly to behavioral analytics without stitching together separate tools.

   Why I Picked Fullstory

   Fullstory earns its spot on my shortlist because it's the only tool where session replay and behavioral analytics aren't separate workflows—they're the same dataset. I love that Fullcapture automatically records every click, scroll, and rage-click without manual tagging, so when a funnel drop-off appears in your analytics, you can jump straight into the session replay to see exactly what happened. Pair that with StoryAI's session summaries, and you get the "what" and the "why" without digging through hours of footage.

   Fullstory Key Features

   • Fullcapture: Automatically records every click, scroll, and rage-click on web and mobile without any manual event tagging.
   • Page flow analysis: Visualizes the actual paths users take through your product, showing where they navigate before and after each step.
   • In-app surveys and NPS: Deploys surveys directly inside your product and links each response to the user's live session recording.
   • Segment alerts: Notifies you when a defined user segment's behavior changes, so you can act on shifts in engagement without manually checking dashboards.

   Fullstory Integrations

   Fullstory offers integrations with Adobe Analytics, Google Tag Manager, and Segment, plus an open API, webhooks, and data export for custom connectivity.

   Pros and Cons

   Pros:

   • Surveys link responses to session recordings
   • Automatic capture removes manual event tagging
   • Session replay connects directly to behavioral analytics

   Cons:

   • Customer-facing health scoring isn’t available
   • Native mobile guides remain unavailable
   Learn more about Fullstory:

   • Check out Fullstory on their website
9. 

   9

   WalkMe

   Best for guiding users through enterprise workflows

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   WalkMe is essentially a digital adoption platform (DAP) that provides the visibility and insights you need to deliver frictionless digital experiences. The software can help you build powerful on-screen experiences that guide users through every step of a process, from user onboarding to change management. 

   Why I picked WalkMe: I picked WalkMe owing to its robust capabilities that supercharge product adoption, elevate user productivity, and reduce security risks. These capabilities include application, workflow, and form analytics that relay the extent of product usage and identify friction points resulting in drop-offs. WalkMe also walks you through business workflows within and across applications using in-app guidance, automation, and a conversational self-service content editor.

   This tool also provides configurable and application-specific templates for the more difficult actions. WalkMe’s DAP also streamlines omnichannel user experiences on any web, mobile, or desktop software product for personalization, using hyper-automation and in-app guidance and engagement.

   WalkMe Standout Features and Integrations

   Features include its powerful AI-driven analytics and reporting capabilities. The tool displays user behavior, such as how long users use your product and where they struggle. You can use this to identify under-utilized features and create support processes to boost engagement and feature adoption. WalkMe’s no-code platform allows anybody on your team to create learning sessions. The UI intelligence feature makes all this information available on a simple and intuitive dashboard. Additionally, you can reduce time-to-value and increase reliability throughout the WalkMe building process using pre-configured templates. The Solution Accelerator feature helps you design frictionless workflows that speed up deployment timelines while still delivering top-notch results.

   Integrations include 20+ tools, such as Amazon S3, Azure Active Directory, Gainsight, Google Suite, Intercom, LiveAgent, LiveChat, Okta, Segment, Slack, Webhooks, and Zendesk. 

   Pros and Cons

   Pros:

   • Provides the right amount of help at different points in the product use workflow
   • Conditional shoutouts feature for seamless customer communications
   • Smart walkthroughs with trigger steps and conditions

   Cons:

   • Lack of in-built templates and advanced reporting features
   • Lacks help version management from one version to the next
   Learn more about WalkMe:

   • Check out WalkMe on their website
10. 

    10

    Pendo

    Best for creating in-app guides and feature requests

    • Free plan + 30-day free trial + free demo available
    • Pricing upon request

    Visit Website

    Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Pendo is an all-in-one product engagement platform that helps you deliver a best-in-class digital user experience. The software combines retroactive analytics and qualitative feedback to develop a complete understanding of how your customers feel about your product.

    Why I picked Pendo.io: I picked Pendo because of its robust targeted walkthroughs and in-app guides that provide personalized onboarding, guidance, and support. The tool enables you to deliver the right messages to the right users to drive feature adoption.

    Pendo helps you capture, prioritize, and manage feature requests. As a result, you gain access to several real-time product insights from sources such as user interviews, support tickets, beta testing, etc. Combining this with Pendo’s robust low-code product analytics metrics (like PES), you can improve roadmap planning and build the right product. 

    Pendo.io Standout Features and Integrations

    Features include its native feedback module. This enables users to submit feature requests and leave feedback. You can then connect these requests to your roadmap initiatives for real-time product design and development. Moreover, Pendo also offers a sentiment analysis feature. Using this, you can add an NPS survey or other polls to newly launched features and gauge your customers’ satisfaction.

    Integrations include 50+ tools, such as Algolia, BigQuery, Breadcrumbs, Calendly, Catalyst, Gainsight, HubSpot, Integrately, Intercom, Salesforce, Slack, and Tableau. You can access thousands of additional apps using a paid subscription with Zapier.

    Pros and Cons

    Pros:

    • Offers onboarding walkthroughs, information tooltips, and feedback forms
    • Data Explorer tool is great for its reporting capabilities
    • Helps organize all feature improvement requests in a single place

    Cons:

    • Custom reports are not available on the mobile app
    • Roadmapping capabilities need improvement
    Learn more about Pendo:

    • Check out Pendo on their website