Os 10 melhores softwares de crescimento orientado pelo produto de 2026

Avaliações do melhor software de crescimento orientado pelo produto

1. 

   1

   UserGuiding

   Best for tailored user onboarding workflows

   • 14-day free trial
   • From $174/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   UserGuiding is a no-code user onboarding and product adoption platform that combines in-app guides, checklists, tooltips, surveys, resource centers, and event tracking to help teams engage and activate users directly within their product.

   Who Is UserGuiding Best For?

   UserGuiding is a strong fit for product managers at small to mid-sized SaaS companies who want to build and launch in-app onboarding flows without relying on engineering resources.

   Why I Picked UserGuiding

   I picked UserGuiding as one of the best because its no-code builder lets you ship tailored onboarding flows, checklists, and tooltips without touching engineering resources. I especially like the layered segmentation, where you can target users by event data, plan type, and company attributes simultaneously, so a "Pro plan user who hasn't used the export feature" gets a different experience than a new trial user.

   UserGuiding Key Features

   • No-code event tracking: Point-and-click event capture lets you track feature usage without writing a single line of code or waiting on engineering.
   • In-app NPS surveys: Native NPS surveys collect user sentiment directly in the product, with results that can trigger automated follow-up actions in Intercom.
   • Session replay: Built-in session replay records user interactions so you can watch how people move through your product and spot friction points.
   • MCP Server: Connects your product data to AI clients like Claude or Cursor, letting you query engagement metrics and segment behavior in plain language.

   UserGuiding Integrations

   UserGuiding offers native integrations with HubSpot, Salesforce, Intercom, Slack, Segment, Mixpanel, Amplitude, Google Analytics, and Woopra. It also supports webhooks, an API, and an MCP Server for custom connectivity and AI-assisted product data queries.

   Pros and Cons

   Pros:

   • Native NPS connects feedback to adoption work
   • Segments users by behavior and company attributes
   • Tailored onboarding flows launch without engineering

   Cons:

   • Provides no dedicated product-qualified lead scoring
   • Lacks cohort, path, and retention analysis
   Learn more about UserGuiding:

   • Check out UserGuiding on their website
2. 

   2

   Userflow

   Best for no-code in-app onboarding and funnel analysis

   • 14-day free trial
   • From $240/month (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Userflow is a no-code PLG platform that combines in-app onboarding flows, product tours, checklists, surveys, and usage analytics—including funnel analysis and event tracking—in a single tool built for web apps.

   Who Is Userflow Best For?

   Userflow suits product managers and growth teams at B2B SaaS companies who want to build and optimize in-app onboarding without writing code.

   Why I Picked Userflow

   I picked Userflow as one of the best because its no-code Adoption Studio lets you build flows, checklists, and tooltips without writing a single line of code, then immediately see where users drop off using built-in funnel analysis. I especially like the FlowAI Builder, which drafts flow steps from a prompt so you can go from spotting a funnel gap to launching a targeted onboarding fix in minutes. The "Insight → Action → Impact" workflow is what sets it apart: you identify a drop-off in the funnel, then target the exact user segment with a corrective flow, all inside one tool.

   Userflow Key Features

   • FlowAI builder: Drafts the steps and structure of an in-app flow from a prompt, so you can launch guidance without writing a single line of code.
   • Adoption Agent: An AI assistant trained on your app, docs, and flow library that answers user questions, launches matching flows, or completes tasks directly inside your product.
   • HubSpot and Salesforce CRM sync: Two-way CRM integration is included on all plans, so user behavior data moves between Userflow and your revenue tools automatically.
   • Userflow MCP: Connects Userflow to AI tools like Claude and ChatGPT, letting you query flow performance and draft segments or dashboards through a conversational interface.

   Userflow Integrations

   Userflow offers six native integrations with HubSpot, Salesforce, Slack, Mixpanel, Heap, and Amplitude. It also supports REST API, webhooks, and Userflow MCP connections to Claude, ChatGPT, and Gemini.

   Pros and Cons

   Pros:

   • Reviewers praise fast, helpful support
   • FlowAI drafts onboarding steps quickly
   • Funnel drop-offs trigger targeted onboarding

   Cons:

   • Flows require upkeep after interface changes
   • Analytics lack retention and cohort views
   Learn more about Userflow:

   • Check out Userflow on their website
3. 

   3

   Whatfix

   Best for enterprise in-app guidance and adoption

   • Free trial available
   • Pricing upon request

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Whatfix is an enterprise digital adoption platform (DAP) that combines no-code in-app guidance tools—including walkthroughs, tooltips, and checklists—with product analytics featuring AutoCapture event tracking, funnel reporting, and AI-driven usage insights.

   Who Is Whatfix Best For?

   Whatfix fits enterprise teams that need to drive software adoption across large, complex deployments—especially where internal tooling spans multiple platforms.

   Why I Picked Whatfix

   Whatfix earns its spot on my shortlist because its no-code in-app guidance suite is genuinely best-in-class for enterprise teams trying to drive adoption at scale. I love how AutoCapture lets you track feature usage and drop-off points without touching a single line of code, then respond with targeted Flows or Smart Tips built in the same platform. The AI Insights Agent takes it further, letting you ask plain-language questions about user behavior and surfacing trends before they become problems.

   Whatfix Key Features

   • Real-time cohorts: Automatically segments users by live behavioral signals, so you can target in-app content to specific groups without manual list-building.
   • Session Replay: Records user sessions with built-in PII masking, letting you watch exactly where users struggle inside your product.
   • NPS and usability surveys: Built-in survey tools collect user feedback directly in the product, with AI-powered analysis of open-ended responses.
   • Multi-platform deployment: Runs across web, desktop, mobile, and VDI environments, covering your full software stack from a single platform.

   Whatfix Integrations

   Whatfix offers documented integrations with Amplitude, Mixpanel, Segment, Google Analytics, Salesforce, Heap, FullStory, Power BI, Google Sheets, and Microsoft Excel. Standard supports two integrations, while Premium supports more and Enterprise supports unlimited integrations.

   Pros and Cons

   Pros:

   • Supports complex multi-application deployments
   • AutoCapture connects adoption data to guidance
   • No-code onboarding changes require no engineering

   Cons:

   • Enterprise setup can require ongoing maintenance
   • No native PQL scoring for growth teams
   Learn more about Whatfix:

   • Check out Whatfix on their website
   • Explore best alternatives to Whatfix
4. 

   4

   Fullstory

   Best for session replay tied to in-app guidance

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Fullstory is a digital experience analytics platform that combines autocapture session replay, heatmaps, behavioral analytics, funnel and retention reporting, and no-code in-app guides and surveys.

   Who Is Fullstory Best For?

   Fullstory is a strong fit for product and growth teams who want to watch real user sessions and immediately act on what they see by launching targeted in-app guides—without switching tools.

   Why I Picked Fullstory

   I picked Fullstory as one of the best because it's the only tool on my list where session replay and in-app guidance share the same data layer. When a user rage-clicks or drops off a funnel, I can launch a targeted tooltip or checklist using the exact same behavioral segment, no rebuilding required. Survey responses even link back to the session replay, so I can see precisely what a user experienced before submitting NPS feedback.

   Fullstory Key Features

   • Fullcapture™ autocapture: Records every user interaction on web and mobile apps automatically, with no manual event tagging required.
   • StoryAI summaries: AI-generated summaries that explain why users behave the way they do, available across all plans.
   • Anywhere: Activation: Streams real-time behavioral signals—like rage clicks and drop-offs—to CRM, support, and marketing tools instantly.
   • Funnel and retention analysis: Customizable funnel reporting with drop-off diagnostics and retention analysis, available on Advanced and Enterprise plans.

   Fullstory Integrations

   Fullstory offers integrations with Salesforce, Intercom, Zendesk, Braze, Adobe Experience Platform, Segment, Tealium, and RudderStack. It also supports custom integrations through its open API, warehouse sync with Snowflake, BigQuery, and Amazon Redshift, and Zapier.

   Pros and Cons

   Pros:

   • Autocapture reveals friction without event tagging
   • Links survey responses to session context
   • Connects session replay with in-app guidance

   Cons:

   • Guides currently support web experiences בלבד
   • Advanced insights require higher-tier access
   Learn more about Fullstory:

   • Check out Fullstory on their website
5. 

   5

   Heap (by Contentsquare)

   Best for retroactive user journey analysis

   • Free plan available
   • Pricing upon request

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   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Heap (by Contentsquare) is a product analytics platform that autocaptures every user interaction across web and mobile, letting you build funnels, journey maps, retention reports, and engagement analyses without pre-tagging events in advance.

   Who Is Heap (by Contentsquare) Best For?

   Heap is a strong fit for product teams that need to analyze user behavior retroactively without relying on engineers to pre-tag every event.

   Why I Picked Heap (by Contentsquare)

   Heap earns its spot on my shortlist because its autocapture engine records every user interaction automatically, so I can build funnels and journey maps around events that were never tagged in advance. That retroactive analysis capability means if a feature ships and adoption stalls three weeks later, I can reconstruct the full user path without waiting on engineering to instrument anything. Heap's Engagement Matrix layers on top of that by surfacing which features users actually adopt versus ignore.

   Heap (by Contentsquare) Key Features

   • Autocapture: Heap automatically records every user interaction on web and mobile without requiring pre-instrumented events.
   • Heap Illuminate: An AI-driven layer that surfaces behavioral patterns and insights you didn't know to look for.
   • Account-based analytics: Tracks product usage and adoption trends at the account level, not just the individual user level.
   • Heap Activate: Pushes Heap behavioral data to third-party engagement tools to trigger email and in-app messaging campaigns.

   Heap (by Contentsquare) Integrations

   Heap lists integrations with Split, Statsig, Segment, Census, Userlist, Product Fruits, Userflow, Candu, CommandBar, and Intercom. Heap also offers APIs and Heap Connect for warehouse synchronization.

   Pros and Cons

   Pros:

   • Reveals feature adoption and retention patterns
   • Autocapture reduces engineering instrumentation work
   • Retroactively analyzes untagged user journeys

   Cons:

   • Autocaptured data can overwhelm analysis
   • No native in-app onboarding builder
   Learn more about Heap (by Contentsquare):

   • Check out Heap (by Contentsquare) on their website
   • Explore best alternatives to Heap (by Contentsquare)
6. 

   6

   Userpilot

   Best for AI-guided product adoption insights

   • 14-day free trial
   • From $299/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Userpilot is a product-led growth platform that brings together product analytics, no-code in-app engagement, user segmentation, session replay, and feedback tools in one place.

   Who Is Userpilot Best For?

   Userpilot is a strong fit for product managers and product marketing managers at B2B SaaS companies who need analytics, in-app engagement, and user feedback in one place.

   Why I Picked Userpilot

   I picked Userpilot as one of the best because its AI Agent Lia genuinely changes how product teams interpret adoption data. Instead of manually digging through funnels and cohort reports, I can ask Lia a direct question about feature adoption and get a predictive answer in seconds. The retroactive event autocapture is also a standout for PLG workflows, since it means you're never locked out of historical analysis just because you defined a new event late.

   Userpilot Key Features

   • No-code in-app engagement builder: Create multi-step flows, tooltips, checklists, and banners without writing a single line of code.
   • NPS and in-app surveys: Collect user feedback directly inside your product using NPS, CSAT, and custom survey formats.
   • Session replay with frustration signals: Watch recorded user sessions that automatically flag rage clicks and errors tied to funnel drop-offs.
   • User segmentation: Build segments from behavior, user attributes, and company data to target in-app content in real time.

   Userpilot Integrations

   Userpilot offers six documented native integrations, including Segment, Mixpanel, Amplitude, Heap, Intercom, and Slack. Enterprise adds HubSpot and Salesforce integrations, while Growth and above include an HTTP API and webhooks for custom connectivity.

   Pros and Cons

   Pros:

   • No-code flows launch without engineering support
   • Retroactive capture preserves missed event history
   • AI answers clarify adoption trends quickly

   Cons:

   • Reviewers report occasional freezes and glitches
   • Advanced analytics require higher-tier access
   Learn more about Userpilot:

   • Check out Userpilot on their website
7. 

   7

   Appcues

   Best for no-code onboarding with day-one results

   • Free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Appcues is a no-code product-led growth platform that combines in-app engagement tools—flows, checklists, tooltips, banners, and surveys—with product analytics and AI-assisted experience building.

   Who Is Appcues Best For?

   Appcues is a strong fit for product managers and product marketing managers at SaaS companies who need to launch onboarding flows and in-app experiences without pulling in engineering.

   Why I Picked Appcues

   I picked Appcues as one of the best because its no-code builder genuinely delivers day-one results: most teams ship their first onboarding flow within 24 hours of installation, with no engineering involvement. I love how brand assets load once and carry across every flow, checklist, and tooltip automatically. The AI drafts experiences based on your product data and flags broken links in live flows, so your onboarding stays accurate without constant manual audits.

   Appcues Key Features

   • Behavior-based segmentation: Target users by specific in-app actions and attributes, enriched with data from your CRM, CDP, or data warehouse.
   • Email and push targeting: Trigger email and push campaigns alongside in-app experiences from one platform, using the same segmentation rules.
   • Uplift analysis: Measure whether a specific experience changed user behavior for the people who saw it, compared to those who didn't.
   • MCP server integration: Query live Appcues product data directly from AI tools like Claude, ChatGPT, and Cursor using natural language.

   Appcues Integrations

   Appcues offers native two-way integrations with Salesforce, HubSpot, Segment, Mixpanel, Heap, Intercom, and Slack for connecting product engagement with growth and revenue workflows. It also provides API and webhooks, plus Zapier.

   Pros and Cons

   Pros:

   • Targets activation milestones with contextual experiences
   • Measures uplift beyond feature adoption
   • Launches onboarding without engineering

   Cons:

   • Session replay requires another product
   • No built-in PQL scoring
   Learn more about Appcues:

   • Check out Appcues on their website
8. 

   8

   Amplitude

   Best for unified analytics and in-app guidance

   • Free plan + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Amplitude is a product-led growth platform that combines behavioral analytics, in-app guides and surveys, session replay, heatmaps, and experimentation in a single unified toolset.

   Who Is Amplitude Best For?

   Amplitude is a strong fit for product teams that want a single platform to analyze user behavior, run in-app guides, and test product changes without juggling separate tools.

   Why I Picked Amplitude

   Amplitude earns its spot on my shortlist because it's the only tool here that lets you analyze user behavior and act on it—through in-app guides and surveys—without ever leaving the platform. I love that the same behavioral cohorts powering your funnel and retention reports can instantly trigger a targeted onboarding checklist or NPS survey for that exact user segment. In practice, that means my team can run a no-code guide, A/B test it through Amplitude Experimentation, and measure adoption lift all in one place.

   Amplitude Key Features

   • Behavioral cohorts: Build dynamic user segments from real-time event data and share them across analytics, guides, surveys, and experiments without any duplication.
   • Session replay: Watch recorded user sessions to see exactly where users hesitate or drop off, with up to 50K replays per month on Enterprise.
   • Feature experimentation: A/B test product changes and in-app guides directly within Amplitude and measure adoption impact against your existing retention and funnel data.
   • Web analytics: Deploy web tracking with a single line of code to get automated insights on visitor behavior alongside your in-product event data.

   Amplitude Integrations

   Amplitude offers native cohort sync with HubSpot and Salesforce Marketing Cloud. These integrations connect behavioral segments with downstream marketing workflows for targeted product-led growth campaigns.

   Pros and Cons

   Pros:

   • Session replays expose onboarding friction
   • Funnels connect adoption to retention outcomes
   • Shared cohorts trigger targeted in-app guidance

   Cons:

   • Guide allowances constrain multi-flow onboarding programs
   • No native PQL scoring model
   Learn more about Amplitude:

   • Check out Amplitude on their website
9. 

   9

   Pendo

   Best for cross-app onboarding with AI-guided flows

   • Free plan + 30-day free trial + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Pendo is a product-led growth platform that combines product analytics, no-code in-app guides, session replay, user segmentation, feedback collection, and AI-driven engagement tools across web and mobile apps.

   Who Is Pendo Best For?

   Pendo is a strong fit for product managers and customer success teams at mid-market to enterprise companies managing onboarding and retention across multiple web and mobile apps.

   Why I Picked Pendo

   Pendo earns its spot as one of the best on my shortlist because it handles onboarding across multiple apps without requiring a separate SDK for each one. I love that Guide Branching lets you build conditional flows that adapt in real time based on what a user actually does, so a trial user who skips a setup step sees a different path than one who completes it. Leo AI can also draft those guides from a plain-language prompt, which means my team can test and iterate on onboarding flows without waiting on engineering.

   Pendo Key Features

   • Product Engagement Score (PES): A single metric that combines adoption, stickiness, and growth to give you a snapshot of overall product health.
   • Session replay: Records and plays back real user sessions so you can see exactly where users hesitate or drop off.
   • Predict AI: An add-on that uses usage data to flag accounts at risk of churning or ready for an upsell conversation.
   • Native NPS and CSAT surveys: Built-in feedback surveys that tie sentiment data directly to behavioral analytics in the same platform.

   Pendo Integrations

   Pendo lists 85+ integrations, including Salesforce, HubSpot, Gainsight, Intercom, Jira, Snowflake, BigQuery, Slack, and Zapier. It also offers an API and MCP server for custom connectivity and AI-assisted product data queries.

   Pros and Cons

   Pros:

   • Retroactive analytics reveal adoption trends quickly
   • Branching guides adapt to user behavior
   • Cross-app onboarding supports complex product journeys

   Cons:

   • Predictive signals lack dedicated PQL scoring
   • Manual tagging can delay implementation
   Learn more about Pendo:

   • Check out Pendo on their website
10. 

    10

    PostHog

    Best for open-source product analytics depth

    • Free plan available
    • Pricing upon request

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

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    PostHog is an open-source product-led growth platform that combines product analytics, session replay, feature flags, A/B testing, surveys, and a built-in CDP under one account.

    Who Is PostHog Best For?

    PostHog is a strong fit for technical product teams—especially those with developer resources—who want deep analytics, session replay, and experimentation in one open-source platform.

    Why I Picked PostHog

    PostHog earns its spot on my shortlist because of how deep the analytics go out of the box. I'm talking HogQL queries, path analysis, lifecycle reports, and stickiness metrics all in one place, which means my team can diagnose exactly where users drop off and why. I particularly like how session replays tie directly to funnel drop-off points, so instead of guessing, you're watching real users hit real friction.

    PostHog Key Features

    • Feature flags: Control which users see new features or changes, letting you roll out product updates to specific segments without a full release.
    • A/B testing: Run built-in experiments that measure how product changes affect activation, retention, and conversion outcomes.
    • NPS and feedback surveys: Collect in-product user feedback through built-in survey templates, including NPS, directly tied to behavioral data.
    • CDP with 50+ destinations: Pipe behavioral data to tools like Salesforce, HubSpot, and Customer.io using real-time transformations and webhook delivery.

    PostHog Integrations

    PostHog’s CDP connects to 50+ destinations, including Salesforce, HubSpot, Braze, Customer.io, Vitally, Gainsight, Slack, and PagerDuty. It also connects to Snowflake and BigQuery, with real-time transformations and webhook delivery through Hog functions.

    Pros and Cons

    Pros:

    • Cohorts power targeted experimentation and surveys
    • Session replays connect friction to behavior
    • Deep funnels expose activation drop-offs

    Cons:

    • PQL scoring requires manual signal building
    • Product tours remain immature for onboarding
    Learn more about PostHog:

    • Check out PostHog on their website