10 Melhores Plataformas Gratuitas de Adoção Digital Analisadas em 2026

Análises das melhores plataformas gratuitas de adoção digital

1. 

   1

   UserGuiding

   Best for onboarding checklists

   • 14-day free trial
   • From $174/month (billed annually)

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   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   UserGuiding is a no-code digital adoption platform for SaaS products, with tools to create in-app guides, product tours, tooltips, onboarding flows, and surveys.

   Who Is UserGuiding Best For?

   SaaS product teams that need onboarding checklists to guide new users through setup tasks are a good fit for UserGuiding.

   Why I Picked UserGuiding

   I picked UserGuiding because its onboarding checklists guide new users through setup tasks, making it a fit for teams evaluating digital adoption platforms. In-app guides and tooltips can explain each step in context, while product tours introduce the broader workflow.

   UserGuiding Key Features

   • In-app surveys: Create surveys to collect user feedback inside your product.
   • Resource center: Add a menu where users can access help content and product resources.
   • User segmentation: Target in-app experiences to groups based on user attributes.
   • Analytics dashboard: Review engagement data for your in-app content.

   UserGuiding Integrations

   UserGuiding integrates with Segment, Google Analytics, Mixpanel, and Intercom. Webhooks support connections with third-party apps, and UserGuiding provides a User API.

   What's Free?

   UserGuiding offers a 14-day free trial, not a free-forever plan. You can try its features without entering a credit card.

   Pros and Cons

   Pros:

   • Tooltips explain workflows in context
   • No-code guides reduce engineering requests
   • Checklists guide users through setup tasks

   Cons:

   • Mobile app guidance has limited support
   • Complex guides can require code
   Learn more about UserGuiding:

   • Check out UserGuiding on their website
2. 

   2

   Fullstory

   Best for behavior-led analytics on a free tier

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Fullstory is a product analytics platform with a paid digital adoption add-on for no-code tours, tooltips, checklists, banners, and surveys; its free plan includes session replay and analytics, but no guidance tools.

   Who Is Fullstory Best For?

   Product teams that need session replay and behavioral analytics to investigate user journeys, understand friction, and troubleshoot issues.

   Why I Picked Fullstory

   I picked Fullstory as “Best for behavior-led analytics on a free tier” because its free plan includes session replay and basic analytics. With up to 30,000 sessions monthly and 12-month retention, I can trace where users stall or encounter friction. Tours, tooltips, and other adoption guidance require a paid add-on, so the free plan is for diagnosing behavior, not guiding users.

   Fullstory Key Features

   • Automatic data masking: Personal data is masked and excluded by default.
   • Consent-based recording: Configure recording to respect user consent choices.
   • Server-side event capture: FullstoryFree includes up to 5,000 server-side events monthly.
   • User deletion: Remove user data from Fullstory when needed.

   Fullstory Integrations

   Fullstory connects with Segment, Google Tag Manager, Adobe Analytics, Slack, Salesforce, Medallia, and Zapier. APIs and webhooks support custom integrations, but Guides and Surveys isn’t included in the free plan.

   What’s Free?

   Fullstory offers a free plan with session replay and analytics for up to 30,000 sessions monthly. It includes 12-month retention and 5,000 server-side events per month, but Guides and Surveys require a paid add-on.

   Pros and Cons

   Pros:

   • Reviewers praise behavioral insights for UX research
   • Replay helps reproduce user-reported bugs
   • Session replays reveal onboarding friction

   Cons:

   • Tours and tips require a paid add-on
   • Free tier has no in-app guidance
   Learn more about Fullstory:

   • Check out Fullstory on their website
3. 

   3

   Amplitude

   Best for advanced product analytics & cohorts

   • Free plan + free demo available
   • Pricing upon request

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For teams comparing free digital adoption platforms, Amplitude is a product analytics platform with event tracking, behavioral analysis, funnels, and cohort tools.

   Who Is Amplitude Best For?

   Product managers at digital-product teams who need to analyze user behavior, build cohorts, and identify where customers drop off.

   Why I Picked Amplitude

   I picked Amplitude for advanced product analytics & cohorts because adoption decisions need evidence of what users do after launch. Its event tracking and behavioral analysis let me trace onboarding actions, while funnels reveal where users abandon key flows. I use cohorts to compare activation patterns across user groups and focus follow-up improvements.

   Amplitude Key Features

   • Session replay: Review recordings of individual user sessions.
   • Feature flags: Control feature availability for selected users.
   • Experimentation: Run product experiments and compare variants.
   • Data integrations: Connect Amplitude with other data tools.

   Amplitude Integrations

   Amplitude’s integration directory lists 159 results, including Slack, Segment, and Snowflake; Atlassian Smart Links let you preview Amplitude charts in Jira and Confluence. Amplitude also supports HTTP API connections for custom data flows.

   What's Free?

   Amplitude’s free plan is free forever, not a time-limited trial, and includes unlimited seats and 2 million events per month. Behavioral Cohorts and custom data retention require a paid plan, while the free tier limits Guides & Surveys to one and active experiments to one.

   Pros and Cons

   Pros:

   • Session replays add journey context
   • Cohorts compare activation across user groups
   • Funnels pinpoint onboarding drop-offs

   Cons:

   • Guidance tools trail dedicated adoption platforms
   • Requires event instrumentation before insights emerge
   Learn more about Amplitude:

   • Check out Amplitude on their website
4. 

   4

   Pendo

   Best for product feedback

   • Free plan + 30-day free trial + free demo available
   • Pricing upon request

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Pendo is a digital adoption platform that combines product analytics, in-app guides, onboarding tools, and feedback collection for web and mobile applications.

   Who Is Pendo Best For?

   Product managers who want to gather in-app user feedback to inform decisions about their digital products.

   Why I Picked Pendo

   I picked Pendo as Best for product feedback because it pairs in-app surveys with product analytics. I use those tools to ask users about a confusing workflow, then compare their responses with feature usage data. That context helps product managers decide which friction points deserve attention.

   Pendo Key Features

   • In-app guides: Create walkthroughs, tooltips, and banners inside your product.
   • Session replay: Review recorded user sessions to see how people interact with your product.
   • Product roadmaps: Create visual roadmaps to communicate product direction and plans.
   • Integrations: Connect Pendo with tools such as Salesforce, HubSpot, and Slack.

   Pendo Integrations

   Pendo lists 51 integrations, including HubSpot, Qualtrics, Salesforce, Slack, and Jira. Custom integrations are available through Pendo’s API and webhooks.

   What’s Free?

   Pendo offers a free-forever plan for up to 500 monthly active users, with unlimited internal users and web and mobile app keys. Third-party integrations aren’t included, and exceeding the user limit prevents you from creating new guides, NPS surveys, or segments.

   Pros and Cons

   Pros:

   • Free plan supports product onboarding
   • Supports guides across web and mobile apps
   • Connects in-app feedback with product analytics

   Cons:

   • Feedback focus may be narrower than dedicated adoption tools
   • Monthly user caps can block new guides
   Learn more about Pendo:

   • Check out Pendo on their website
5. 

   5

   Flows

   Best for SDK-based in-app onboarding flows

   • Free plan available
   • From $30/month

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Flows is a digital adoption platform for creating and embedding in-app onboarding experiences and guided user flows within software products.

   Who Is Flows Best For?

   Flows is best for SDK-based in-app onboarding flows, especially for product teams embedding guided experiences directly into their software.

   Why I Picked Flows

   I picked Flows because its SDK-based in-app onboarding flows let product teams embed guided experiences directly in their software. I’d use those flows to walk new users through product-specific setup steps inside the app, where the guidance matches the task they’re completing.

   Flows Key Features

   • User targeting: Segment users by properties or behavior to show relevant experiences.
   • Workflow analytics: Track how users interact with workflows and where they drop off.
   • Localization: Display experience versions that match each user’s locale.
   • No-code editor: Let nontechnical teammates create and manage in-app experiences.

   Flows Integrations

   Native integrations are not clearly documented. Flows provides React and JavaScript SDKs and a component API for embedding in-app experiences in web applications.

   What's Free?

   Flows has a free-forever Hobby plan with no credit card required, limited to 100 monthly tracked users who see an experience. It’s intended for personal development, prototyping, and testing; custom components are preview-only, while unlimited workflows are included.

   Pros and Cons

   Pros:

   • Localization supports users across markets
   • Behavior targeting keeps guidance context-aware
   • SDK-based flows fit product-specific onboarding

   Cons:

   • Custom components remain preview-only on Hobby
   • Free plan limits monthly tracked users
   Learn more about Flows:

   • Check out Flows on their website
6. 

   6

   Intro.js

   Best lightweight option for quick tutorials

   • Free plan available
   • From $9.99 (lifetime purchase)

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   Intro.js is a JavaScript library for digital adoption that adds interactive product tours, step-by-step walkthroughs, and contextual tooltips to web applications.

   Who Is Intro.js Best For?

   Product teams with developer support who need to guide users through key workflows in a web application will find Intro.js a practical fit.

   Why I Picked Intro.js

   I picked Intro.js as the Best lightweight option for quick tutorials because its step-by-step tours guide users inside a web app. I like that tour steps can target specific interface elements and show contextual tooltips, such as explaining where to set a report filter while users work through the product.

   Intro.js Key Features

   • Progress indicator: Show users how far they’ve advanced through an introduction.
   • Keyboard navigation: Let users move between steps with keyboard controls.
   • “Don’t show again” option: Add a checkbox that saves a user’s preference in a cookie.
   • Lifecycle callbacks: Run code when an introduction completes, exits, or changes steps.

   Intro.js Integrations

   Native integrations are not clearly documented. Intro.js provides a JavaScript API for adding custom tour behavior to web apps.

   What's Free?

   Intro.js is free under the AGPLv3 for open-source, personal, and noncommercial projects, with no time limit. Commercial applications, themes, or plugins require a paid commercial license.

   Pros and Cons

   Pros:

   • Callbacks support custom tour behavior
   • Tooltips target specific workflow controls
   • Lightweight tours suit focused tutorials

   Cons:

   • Native integrations aren't clearly documented
   • Requires JavaScript implementation and maintenance
   Learn more about Intro.js:

   • Check out Intro.js on their website
7. 

   7

   Bytes Route

   Best for web tour creation with unlimited users

   • Free plan + 15-day free trial available
   • From $19/month

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bytes Route is a digital adoption platform for creating guided web tours, with tools to design and deliver walkthroughs on websites.

   Who Is Bytes Route Best For?

   Bytes Route is a good fit for product teams creating website walkthroughs, especially those needing web tour creation with unlimited users.

   Why I Picked Bytes Route

   I picked Bytes Route because it fits “Best for web tour creation with unlimited users.” Product teams can create guided web tours and deliver walkthroughs on websites, such as showing visitors the steps in a new feature flow. I like its focused fit for website adoption work.

   Bytes Route Key Features

   • Chrome extension: Create and edit tours through the Bytes Route Chrome extension.
   • Tour analytics: Review analytics for published tours.
   • Code-free setup: Connect the platform to your web domain without writing code.
   • Cookie-free operation: Run Bytes Route without cookies.

   Bytes Route Integrations

   Native integrations are not clearly documented.

   What's Free?

   Bytes Route offers a $0 Free plan and a 15-day trial of its paid plans, with no credit card required. The Free plan is limited to one team member and three active tours, with basic analytics and a basic text editor.

   Pros and Cons

   Pros:

   • Walkthroughs support in-app user onboarding
   • Built-in statistics show tour performance
   • Tours are quick to set up

   Cons:

   • Occasional lag can skip tour steps
   • Guide design options are limited
   Learn more about Bytes Route:

   • Check out Bytes Route on their website
8. 

   8

   Shepherd.js

   Best open-source library for fully custom tours

   • Free plan available
   • From $50/lifetime

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   Customer Rating:2.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Shepherd.js is a developer-focused digital adoption tool for creating in-app product tours with configurable steps, tooltips, and overlays in web applications.

   Who Is Shepherd.js Best For?

   Product and engineering teams building bespoke web onboarding will find Shepherd.js a fit as the Best open-source library for fully custom tours.

   Why I Picked Shepherd.js

   I picked Shepherd.js as the Best open-source library for fully custom tours because its step API lets me anchor guidance to specific interface elements and tailor tooltip content and buttons. I can add a modal overlay and guide users through a multi-screen setup, such as configuring permissions.

   Shepherd.js Key Features

   • Keyboard navigation: Configure keyboard controls for moving through tour steps.
   • Lifecycle events: Respond to tour and step events with application logic.
   • Scroll-to-step behavior: Scroll target elements into view when a step begins.
   • CSS theming: Customize tour styling with CSS.

   Shepherd.js Integrations

   Shepherd.js provides framework wrappers for React, Ember, Angular, and Vue.js, with support for ES modules and plain JavaScript; it doesn’t document native integrations with third-party platforms.

   What’s Free?

   Shepherd.js is free for open-source, personal, and non-commercial projects under AGPL-3.0, while evaluation and testing are free for up to 30 days. Commercial or closed-source use requires a paid license; under AGPL-3.0, distributing or providing software over a network requires making its complete source code available under a compatible license.

   Pros and Cons

   Pros:

   • Keyboard controls let users navigate tour steps
   • Lifecycle events let teams trigger app logic
   • Tour steps can target specific interface elements

   Cons:

   • No documented analytics for measuring tour completion
   • Teams must build bespoke tours in code
   Learn more about Shepherd.js:

   • Check out Shepherd.js on their website
9. 

   9

   Usertour

   Best for self-hosted web app onboarding flows

   • Free plan available
   • From $59/month

   Visit Website

   

   Usertour is an open-source digital adoption platform with a visual builder for in-app tours, checklists, surveys, banners, and resource centers, plus user targeting and flow analytics.

   Who Is Usertour Best For?

   Usertour’s fit: Best for self-hosted web app onboarding flows, especially for product teams that need to manage onboarding within their own web applications.

   Why I Picked Usertour

   I picked Usertour for Best Free Digital Adoption Platform Reviewed because it’s Best for self-hosted web app onboarding flows. Its open-source visual builder lets me create in-app tours and checklists, then target them to specific users. Flow analytics help me spot where people stop during onboarding.

   Usertour Key Features

   • In-app surveys: Add surveys to your web app to collect user feedback.
   • Banners: Display announcements and updates inside your product.
   • Resource centers: Give users an in-app place to access helpful resources.
   • Open-source codebase: Review and adapt the platform’s source code.

   Usertour Integrations

   Usertour offers five native analytics integrations: Amplitude, Heap, Mixpanel, PostHog, and Segment. It also supports Zapier and provides a REST API for custom integrations.

   What's Free?

   Usertour offers a $0/month Hobby plan rather than a time-limited trial, with unlimited end users and up to 5,000 sessions per month. It includes one team member, one environment, and one-year data retention.

   Pros and Cons

   Pros:

   • Community users praised checklist-driven onboarding
   • Visual builder covers tours, checklists, and surveys
   • Open-source code enables self-hosted control

   Cons:

   • Self-hosting puts deployment upkeep on your team
   • Flow activation and selector bugs needed fixes
   Learn more about Usertour:

   • Check out Usertour on their website
10. 

    10

    Tango

    Best for click-through SOP guides on free

    • Free plan available
    • From $15/user/month (billed annually)

    Visit Website

    Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Tango is a digital adoption platform centered on browser-based workflow capture, with step-by-step guides and Guide Me walkthroughs for web apps.

    Who Is Tango Best For?

    HR and training teams documenting repeatable software processes for employee onboarding can use Tango to create and share step-by-step guides.

    Why I Picked Tango

    I picked Tango for click-through SOP guides on free because it turns browser workflows into annotated, step-by-step instructions. Guide Me can then highlight each next click as a colleague follows a process in a web app such as a CRM. The free plan caps shared workflows at five, so I see it as a fit for a small set of internal guides, not a full-featured adoption platform.

    Tango Key Features

    • Link and embed sharing: Share workflows by link or embed them in other tools.
    • Chrome and Edge support: Capture web workflows with the browser extension.
    • Free workspace limits: Add up to 10 users and share up to five workflows.
    • Viewer analytics: See limited viewer data for up to three unique viewers.

    Tango Integrations

    Tango’s browser extension works with web apps including Salesforce, HubSpot, Workday, NetSuite, Epic, and Gmail. You can embed Tango guides in Confluence and Notion.

    What’s Free?

    Tango offers a $0 free plan, not just a time-limited trial. It allows up to 10 users and five shared workflows, with viewer data limited to three unique viewers.

    Pros and Cons

    Pros:

    • Works across web apps without app-side code
    • Guide Me highlights each next in-app action
    • Rapid capture turns workflows into guided SOPs

    Cons:

    • Free lacks Pins, branching, and targeting
    • Five shared workflows constrain free deployments
    Learn more about Tango:

    • Check out Tango on their website