Recensione Wrike: Pro, Contro, Caratteristiche Chiave e Prezzi Aggiornati

Wrike supera i concorrenti grazie a solide funzionalità di gestione delle attività e collaborazione del team che aiutano i team di prodotto a coordinare il lavoro trasversale in modo strutturato.

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By Andrew Lumby

Recensiamo gli strumenti in modo indipendente e le commissioni aiutano a finanziare i nostri test. Consulta la nostra politica sulla trasparenza, la nostra metodologia oppure suggerisci uno strumento.

Wrike is a product management tool built for cross-functional teams that need to plan work, track resources, and report on progress across multiple departments. I'd consider it if your team has outgrown Asana's simpler task views but doesn't need Jira's engineering-heavy setup. Wrike sits in between, with stronger workload management and reporting capabilities than Asana offers without the technical configuration overhead that Jira demands.

Wrike Evaluation Summary

Wrike's calendar view lets you see your tasks in the right context to keep things moving forward.
Customer rating

4.3/5

Pricing
  • From $10/user/month (billed annually)
  • Free plan + 14-day free trial + free demo available

Perché fidarsi dei nostri consigli sui software

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Il nostro team testa e recensisce software dal 2012. In quanto product manager noi stessi, sappiamo quanto sia difficile — e importante — scegliere il software giusto.

Per questa guida, abbiamo valutato gli strumenti attraverso test pratici e ricerche indipendenti, assegnando un punteggio agli strumenti in base ai nostri criteri di selezione.

Le nostre recensioni riflettono il nostro giudizio editoriale umano, non un discorso di vendita.

Wrike Overview

When judging Wrike against other product management software, its flexible workflow design, granular permissions, and deep reporting set it apart for teams managing complex projects. The interface is modern but can feel dense, and onboarding may require extra time for non-technical users. Pricing is competitive for mid-sized and large organizations, especially given the breadth of integrations and automation options. Support is responsive, and the platform excels in environments where cross-functional collaboration and customization are priorities.

Wrike is best suited for teams that need to tailor processes, such as marketing agencies or product development groups handling multiple concurrent projects.

Pros

  • Gantt charts: Wrike's interactive Gantt charts provide a visual timeline of tasks and dependencies to track progress.
  • Custom workflows: Users can build custom workflows and approval processes to standardize work and ensure consistency.
  • Time tracking: The software’s built-in time tracking capabilities allow teams to log hours worked on tasks and monitor productivity.

Cons

  • Learning curve: Wrike's extensive features and customization options can take time to fully learn and configure.
  • Notifications: The high volume of notifications and updates can be overwhelming and difficult to manage.
  • Mobile app: The mobile app has limited functionality compared to the web version and can be slow or buggy.

Is Wrike Right For Your Needs?

Who Would be a Good Fit for Wrike?

Wrike is best suited for organizations that need advanced workflow automation, granular permissions, and detailed reporting to manage complex projects across multiple teams. Its feature set supports industries and departments where collaboration, process customization, and visibility are essential. Teams that handle creative approvals, cross-functional projects, or resource allocation will find Wrike’s tools especially valuable.

  • Marketing Agencies
    Wrike’s proofing, approval, and campaign tracking features support creative workflows.
  • IT Project Teams
    Advanced task dependencies and workflow automation help manage technical projects.
  • Product Development
    Custom dashboards and reporting provide visibility into product roadmaps and releases.
  • Professional Services
    Time tracking and resource management support client billing and project delivery.
  • Enterprise Operations
    Granular permissions and audit trails meet compliance and security needs.
  • Remote Teams
    Real-time collaboration and document sharing enable distributed workforces.

Who Would be a Bad Fit for Wrike?

Wrike may not be the best choice for teams with simple project needs, limited budgets, or those requiring highly specialized industry features. Its complexity and pricing structure can be excessive for smaller organizations or those with straightforward workflows.

  • Small Startups
    Wrike’s advanced features and pricing exceed basic project needs.
  • Construction Firms
    Lacks built-in Gantt chart tools tailored for field scheduling.
  • Nonprofits
    Resource management and automation may be unnecessary for simple programs.
  • Freelancers
    The platform’s scale and cost are not justified for solo work.
  • Retail Operations
    Inventory and POS integrations are not core Wrike capabilities.
  • Event Planners
    Limited event-specific templates and scheduling tools compared to niche platforms.

Come Testiamo e Valutiamo gli Strumenti

Abbiamo passato anni a costruire, perfezionare e migliorare il nostro sistema di test e valutazione del software. Il nostro metodo è stato progettato per cogliere le sfumature della selezione del software e ciò che rende efficace uno strumento, concentrandosi sugli aspetti critici del processo decisionale. Qui sotto puoi vedere esattamente come funzionano i nostri test e la nostra valutazione suddivisa in sette criteri. Questo ci consente di offrire una valutazione imparziale del software sulla base delle funzionalità principali, delle caratteristiche distintive, della facilità d’uso, dell’onboarding, dell’assistenza clienti, delle integrazioni, delle recensioni dei clienti e del rapporto qualità/prezzo.

Funzionalità Principali (25% del punteggio finale)

Il punto di partenza della nostra valutazione sono sempre le funzionalità principali dello strumento. Possiede le funzioni di base che un utente si aspetterebbe di trovare? Alcune di queste sono riservate ai piani tariffari più alti? Ci aspettiamo che uno strumento rispetti almeno le funzionalità di base dei competitors.

Caratteristiche Distintive (25% del punteggio finale)

Successivamente, valutiamo le caratteristiche distintive e non comuni che vanno oltre le funzioni di base normalmente riscontrate in strumenti simili. Un punteggio alto indica funzionalità specializzate o uniche che rendono il prodotto più rapido, efficiente o forniscono un valore aggiunto all’utente. Valutiamo anche la facilità con cui si possono integrare altri strumenti solitamente presenti nella stack tecnologica, ampliando così funzionalità e utilità del software. Gli strumenti che offrono molte integrazioni native, collegamenti di terze parti e accesso API per integrazioni personalizzate ottengono i punteggi migliori.

Facilità d’Uso (10% del punteggio finale)

Consideriamo quanto sia rapido e semplice eseguire le attività definite dalle funzionalità principali tramite lo strumento. Il software con il punteggio più alto è ben progettato, intuitivo da usare, offre app per dispositivi mobili, modelli preimpostati e semplifica anche le attività più complesse.

Onboarding (10% del punteggio finale)

Sappiamo quanto sia importante una rapida adozione da parte del team, quindi valutiamo quanto sia facile imparare ad usare lo strumento con una formazione minima. Valutiamo la velocità con cui un membro del team può configurarsi e iniziare a utilizzare lo strumento senza esperienza. Le soluzioni con punteggio più alto richiedono poco o nessun supporto.

Assistenza Clienti (10% del punteggio finale)

Osserviamo quanto sia facile e veloce ottenere supporto tramite telefono, chat dal vivo o knowledge base. Gli strumenti che offrono supporto in tempo reale ottengono punteggi più alti, mentre i chatbot ricevono i punteggi peggiori.

Recensioni Clienti (10% del punteggio finale)

Oltre ai nostri test e valutazioni, consideriamo il net promoter score di clienti attuali e passati. Valutiamo la probabilità che scelgano nuovamente lo strumento in base alle funzionalità principali. Un software con punteggio elevato riflette un net promoter score alto.

Rapporto Qualità/Prezzo (10% del punteggio finale)

Infine, considerando tutti gli altri criteri, confrontiamo il prezzo medio dei piani base con le funzionalità principali, esaminando il valore degli altri criteri di valutazione. Il software che offre di più, a meno, otterrà un punteggio maggiore.

Core Features

Custom Workflows

Design and automate multi-step processes tailored to your team’s needs. Trigger actions, assign tasks, and set approvals for any project type.

Task Dependencies

Link tasks to visualize and control project sequences. Prevent bottlenecks by ensuring work starts only when prerequisites are complete.

Dynamic Request Forms

Collect project requests with customizable forms that auto-route submissions. Standardize intake and reduce manual triage for new work.

Real-Time Collaboration

Comment, edit, and share files directly within tasks. Keep feedback and discussions centralized for easy reference.

Resource Management

Allocate team members, track workloads, and forecast capacity. Balance assignments to avoid overloading or underutilizing staff.

Advanced Reporting

Build interactive dashboards and export detailed analytics. Monitor project health, team performance, and deadlines in one place.

Wrike screenshot
Wrike lets teams build custom workflows with task routing and approvals.

Standout Features

Proofing and Approval Tools

Wrike offers built-in markup and feedback tools for images, videos, and documents, allowing teams to review and approve creative assets without leaving the platform. This streamlines creative workflows and keeps all feedback organized in one place.

Blueprints for Project Templates

Wrike’s Blueprints let you create reusable templates for projects, tasks, or folders, including pre-set assignees, timelines, and dependencies. This feature accelerates project setup and ensures consistency across recurring work.

Wrike screenshot
Wrike manages asset reviews with built-in approvals and feedback threads.

Ease of Use

Wrike offers a modern, feature-rich interface, but its depth can feel overwhelming for new users or teams with simple needs. Many users appreciate the customization and flexibility, yet navigating advanced features like workflow automation and resource management often requires training. The platform’s onboarding guides and help resources are helpful, but teams with limited technical experience may find setup and daily use more complex than expected for basic project tracking.

Wrike screenshot
Wrike provides customizable dashboards that make tracking tasks and progress easier.

Onboarding

Wrike’s onboarding experience is thorough, offering interactive tutorials, a knowledge base, and live chat support to help new users get started. Many users note that initial setup can be time-consuming due to the platform’s depth, but the guided walkthroughs and onboarding checklists help teams configure workflows and permissions. Dedicated customer success resources are available for larger accounts, which can accelerate adoption and reduce confusion during the first weeks of use.

Wrike screenshot
Wrike offers onboarding guides, tutorials, and chat support to get teams started.

Customer Support

Wrike provides responsive customer support through live chat, email, and a detailed help center, with many users reporting quick and helpful responses. Premium support tiers offer faster response times and dedicated account managers for enterprise clients. The platform’s resource library, webinars, and community forums give users multiple ways to find answers and share best practices. However, some users mention delays during peak times or with complex technical issues.

Wrike screenshot
Wrike offers live chat, email, and help center resources for user support.

Integrations

Wrike integrates with Microsoft Teams, Google Drive, Salesforce, Slack, Jira, Adobe Creative Cloud, Dropbox, Box, Outlook, and Zoom, among others.

Wrike also offers an open API and connects with third-party integration tools like Zapier for expanded connectivity.

Wrike screenshot
Wrike connects with popular business tools and offers an open API for automation.

Value for Money

Wrike’s pricing reflects its advanced feature set, with many users finding strong value in its customization, automation, and reporting tools—especially at higher tiers. However, smaller teams or those with basic needs may find the cost high for features they won’t use, and some advanced capabilities are only available on premium plans.

  • Free: Basic task and project management for small teams.
  • Team: Adds dashboards, interactive Gantt charts, and up to 25 users.
  • Business: Includes custom workflows, advanced reporting, and resource management.
  • Enterprise: Offers advanced security, permissions, and scalability for large organizations.
  • Pinnacle: Adds advanced analytics, budgeting, and more granular controls beyond Enterprise.
  • Apex: Adds enterprise AI workflows, advanced automation, and tools designed to power human- and AI-led operations at scale.
Wrike screenshot
Wrike offers scalable plans with automation, analytics, and workflow controls.

Wrike Specs

  • API: Yes
  • Batch Permissions & Access: Yes
  • Budgeting: Yes
  • Calendar Management: Yes
  • Collaboration Support: Yes
  • Contact Management: Yes
  • Contact Sharing: No
  • Customer Management: No
  • Dashboard: Yes
  • Dashboards: Yes
  • Data Export: Yes
  • Data Import: Yes
  • Data Visualization: Yes
  • Dependency Tracking: Yes
  • Document Sharing: Yes
  • Expense Tracking: Yes
  • External Integrations: Yes
  • File Sharing: Yes
  • Gantt Charts: Yes
  • Kanban Boards: Yes
  • Multi-User: Yes
  • Notifications: Yes
  • Project Management: Yes
  • Resource Management: Yes
  • Scheduling: Yes
  • Task Scheduling/Tracking: Yes
  • Third-Party Plugins/Add-Ons: Yes
  • Time Management: Yes
  • Travel Management: No
  • Workflow Management: Yes

Wrike FAQs

Wrike Company Overview & History

Wrike is a project management and collaboration software company that offers cloud-based solutions for teams and organizations to manage projects, tasks, and workflows. Headquartered in San Jose, California, Wrike has offices in Dublin, Melbourne, and Tokyo, with over 1,000 employees worldwide. 

Launched in 2006, Wrike's flagship product includes features like Gantt charts, time tracking, custom dashboards, proofing and approval, and integrations with over 400 other apps. Notable clients include Google, Dell, Airbnb, Snowflake, Siemens, Okta, and Nickelodeon.

Wrike Major Milestones

  • 2006**:** Andrew Filev founded Wrike
  • 2007**:** Wrike project management software officially launched
  • 2013**:** Released new version with redesigned interface and proofing/approval features
  • 2015**:** Raised $26 million in Series B funding
  • 2016**:** Opened EMEA headquarters in Dublin
  • 2022**:** Reached $1 billion valuation and 20,000 customers worldwide
  • 2025: Named a Leader in the Gartner Magic Quadrant for Collaborative Work Management for the third time.