10 mejores programas gratuitos de mapas de calor revisados en 2026

Lucky Orange is a conversion optimization tool that provides businesses with insights into user behavior through heatmaps and session recordings. It is primarily used by digital marketers and website owners who want to improve their conversion rates. 

Why I picked Lucky Orange: What makes this tool stand out is that even the free plan is functional for small sites—not just a trial. You get value up front: ability to see where real users struggle via heatmaps & recordings, analyze funnels, and understand form field drop-offs. Sure, some features—like high session volume & longer retention—are locked behind paid tiers, but the free level still lets teams test flows, find UX friction, and decide whether to invest more. Also, their pricing model emphasizes usage (session quotas & retention length) over locking features, which gives clearer predictability as you scale.

Standout features & integrations:

Features include chat support that lets you engage with visitors in real-time. You can utilize polls and surveys to gather user feedback directly from your site. The tool also provides form analytics, showing you where users drop off in the form completion process.

Integrations include Shopify, WordPress, HubSpot, Google Analytics, BigCommerce, Adobe Commerce, Squarespace, Weebly, Wix, and Joomla.

What's free? Lucky Orange has a free plan that gives you 100 sessions per month with 30-day data storage. Unlike some tools that strip down features, the free tier still lets you use essentials like heatmaps, session recordings, funnels, form analytics, and live chat—making it a solid way to test the platform without spending. On top of that, there’s a 7-day free trial of paid plans if you want to see how higher limits and extended retention could fit your needs.

Quantum Metric is a digital experience analytics platform designed for large enterprises looking to improve their digital products through continuous insights. It serves teams across industries by providing real-time analytics and session replays to understand user behavior. 

Why I picked Quantum Metric: It focuses on continuous product design, offering real-time data that helps you iterate and improve your product based on user interactions. With features like session replays, you can see exactly how users navigate your site and identify friction points. The tool also provides anomaly detection, alerting you to unexpected user behavior. This continuous feedback loop ensures your product evolves with user needs.

Standout features & integrations:

Features include anomaly detection, which alerts you to unusual user behavior that might indicate issues. Funnel analysis helps you track user paths and identify where users drop off, allowing you to optimize conversion paths. Real-time analytics provide up-to-the-minute insights into user interactions, helping you make informed decisions quickly.

Integrations include Salesforce, Adobe Analytics, Google Analytics, Optimizely, Tealium, Segment, Slack, Jira, ServiceNow, and Splunk.

What's free? Quantum Metric does not offer a free forever plan. You can request a demo or evaluation, allowing you to explore its core features with some restrictions on data access and analysis capabilities.

Smartlook is a product analytics tool designed for businesses looking to understand user behavior on both web and mobile platforms. It's ideal for teams that need detailed insights into how users interact with their product. 

Why I picked Smartlook: It offers real-time user tracking capabilities through session recordings, allowing you to see exactly how users navigate your site. Heatmaps provide visual data on user clicks and scrolls, helping you identify popular areas on your pages. Event tracking lets you monitor specific user actions, and funnel analysis shows where users drop off in the conversion process. These features make it a strong choice for understanding real-time interactions.

Standout features & integrations:

Features include session recordings that capture every user interaction, event tracking that allows you to monitor specific user actions, and funnel analysis to understand conversion paths. Heatmaps provide a visual representation of user activity, helping you pinpoint the most engaging areas of your site. Crash reports and mobile app analytics are also available to enhance your understanding of user behavior.

Integrations include Salesforce, Slack, Intercom, Zendesk, Google Analytics, HubSpot, WordPress, Shopify, Adobe Commerce, and Pipedrive.

What's free? Smartlook’s free plan includes 3,000 monthly sessions, basic product analytics, historical data in heatmaps, support for both web and mobile apps, one-month data retention, and integration with Slack. You can also try advanced plans with a free trial, no credit card required.

Plerdy is a conversion-rate optimization tool that serves digital marketers, SEO specialists, and UX teams by giving insights into both how people behave on your site and how your site shows up in search. It helps with heatmaps, session replays, pop-ups, SEO audits, event tracking, and more.

Why I picked Plerdy: Even its free plan gives you more than just a taste—you can get real UX signals without paying. With limited but usable heatmap views, some session replays, and SEO audit checks, you can already see where people click vs. scroll, what forms are ignored, and where search issues might be hiding. The free plan isn’t unlimited, and things like higher traffic, more video sessions, more pop-ups, or extended SEO audits are for paid tiers. But for testing, spotting friction, and getting early insights, it punches well above many starter tools.

Standout features & integrations:

Features include pop-up forms that help capture leads and grow your email list. Event tracking lets you monitor specific user actions, providing deeper insights into user behavior. Conversion funnels highlight drop-off points, helping you refine user journeys.

Integrations include Google Analytics, Google Tag Manager, HubSpot, Slack, WordPress, Shopify, Adobe Commerce, Wix, Drupal, and Joomla.

What's free? Plerdy offers a Free Forever plan that includes a set number of heatmap daily views (≈100), around 500 video/session replay captures, basic SEO audits, some pop-ups/forms, and limited conversion tracking. You also get a free trial of paid plans so you can explore more capacity and features before deciding.

Hotjar is a behavior analytics tool focusing on helping businesses understand user interactions on their websites. It serves marketing teams, UX designers, and product managers by providing insights into user behavior and feedback. 

Why I picked Hotjar: It integrates user feedback directly into its analytics, providing you with valuable qualitative data. With features like surveys and feedback polls, you can gather user opinions alongside heatmap data. This combination allows you to see not just what users do, but why they do it. This integration of feedback tools with analytics gives a fuller picture of the user experience.

Standout features & integrations:

Features include heatmaps that visually represent user interactions. Session recordings let you watch real user sessions to identify pain points. Conversion funnels show where users drop off in the journey, helping you optimize paths to conversion.

Integrations include HubSpot, Slack, Zapier, Optimizely, Unbounce, Google Analytics, Segment, WordPress, Shopify, and Squarespace.

What's free? Hotjar offers a free-forever plan with limited daily sessions and heatmaps, allowing you to explore its core features without any cost.

Fullstory is a heatmap software offering insights into user behavior through analytics and session replay. It caters to various industries, including retail, finance, and SaaS, helping businesses enhance user experiences and troubleshoot issues. 

Why I picked Fullstory: It excels in session replay, allowing you to watch real-time user interactions on your site. This feature helps identify user frustrations and optimize user journeys. Customer journey insights and friction detection are key components, providing a comprehensive view of user behavior. 

What’s especially neat is that even the free plan includes generous session limits and a full year of data retention—something many competitors lock behind paid tiers. These functionalities make Fullstory a strong choice for improving digital experiences and boosting engagement, whether you’re testing it on a free plan or scaling into advanced features.

Standout features & integrations:

Features include customer journey intelligence that maps user interactions across your site. Friction detection highlights areas where users struggle, allowing you to make necessary adjustments. Sentiment analysis provides insights into user emotions, helping you tailor experiences.

Integrations include Salesforce, Slack, Google Analytics, Jira, Segment, Optimizely, Zendesk, HubSpot, Shopify, and WordPress.

What's free? FullstoryFree gives you 30,000 sessions a month, 10 seats, 5,000 server-side events, and a full year of replay and analytics retention—a perk many tools only unlock in paid tiers. You can test premium features too, with a free trial and no credit card required.

UXCam is a mobile app analytics tool that helps product teams and developers understand user interactions and improve app experiences. It focuses on providing insights into user behavior through session recordings and heatmaps, primarily serving mobile app developers and UX designers. 

Why I picked UXCam: It specializes in mobile app analytics, offering features like session replays and heatmaps that show user interactions within your app. You can track user flows to understand how users navigate through your app, identifying potential friction points. The tool also provides crash analytics, helping you quickly diagnose and resolve issues. These features are essential for optimizing mobile app performance and user satisfaction.

Standout features & integrations:

Features include session replays that allow you to watch user interactions in real-time, providing valuable insights into user behavior. Heatmaps visualize where users tap and scroll within your app, helping you optimize layout and design. Crash analytics offer detailed reports on app crashes, enabling you to address issues promptly and improve stability.

Integrations include Google Analytics, Mixpanel, Segment, Firebase, Amplitude, Adjust, AppsFlyer, Optimizely, Intercom, and Slack.

What's free? On its free plan, UXCam gives you a surprisingly usable toolkit for early-stage mobile apps. You get session replays, heatmaps, and basic UX issue detection (crash, rage tap, UI freeze etc.), which lets you spot where users struggle almost immediately. The free session quota is enough to test hypotheses, debug flows, and see real user behavior without paying. A free trial of premium features is available as well.

LiveSession is an analytics tool designed for businesses that need in-depth insights into user interactions on their digital platforms. It serves ecommerce companies, SaaS providers, and digital agencies by providing detailed session recordings and user behavior analysis. 

Why I picked LiveSession: The free plan is actually usable for small teams or smaller sites, not just a short trial—so you can gather real insights without paying. You get detailed session recordings and advanced filters that let you go beyond “who clicked where” to pinpoint frustrations or drop-offs. Segmentation tools add another layer of depth, helping you test flows and spot problem areas. The free plan’s 1,000-session cap with 30-day retention means you’ll outgrow it quickly if you have high traffic. But as a proof-of-concept or early-stage option, it’s more capable than many competing free offerings.

Standout features & integrations:

Features include advanced filtering, which lets you narrow down sessions based on specific criteria. Custom tags help you organize and categorize sessions for easier analysis. The tool also offers error tracking, allowing you to identify and fix issues that users encounter.

Integrations include Slack, Google Analytics, Intercom, HubSpot, WordPress, Shopify, Squarespace, Zendesk, Jira, and Salesforce.

What's free? LiveSession’s free forever plan includes 1,000 sessions per month, support for up to 3 users across 2 projects, and 30-day data retention. It covers core features like session replay, clickmaps, and filters, giving small teams a genuine opportunity to explore user behavior before deciding whether to scale into paid plans. If you want to explore premium features like dashboards, custom events, and longer retention, there’s also a free trial of paid plans.

Crazy Egg is a website optimization tool that provides insights into user behavior through heatmaps and A/B testing. It caters to marketers and website owners looking to enhance their site's performance and user engagement. 

Why I picked Crazy Egg: It excels in A/B testing, allowing you to experiment with different versions of your site to see what works best. Heatmaps offer visual insights into user interactions, showing where visitors click and scroll. The tool also includes a confetti feature that breaks down clicks by referral sources, helping you understand traffic patterns. You get a full-feature experience during the free trial—heatmaps, recordings, experiments, plus different visual tools like confetti or overlay—to see how visitors click, scroll, and navigate. It’s a great way to test what’s actually useful for your site without paying upfront.

Standout features & integrations:

Features include scrollmaps that show how far down the page users scroll, providing insights into content engagement. Overlay reports highlight clickable elements and their effectiveness. The tool also offers user recordings, which allow you to watch real-time interactions on your site.

Integrations include WordPress, Shopify, Wix, Adobe Commerce, Squarespace, Weebly, BigCommerce, HubSpot, Google Analytics, and Optimizely.

What's free? Crazy Egg offers a 30-day free trial, allowing you to explore its core features with some limitations on the number of snapshots and users.

Sprig is a research platform aimed at product and UX teams who need feedback, behavior tracking, and insight tools to improve user experience. It helps with long-form surveys, in-product feedback, behavior replays, and heatmaps, all tied together with AI to speed up insight generation.

Why I picked Sprig: The Free Plan is more than just a teaser. You get “study units” that let you run small-scale replays, surveys, heatmaps—even feedback responses—so you can already see what users are doing and saying. It gives enough to test hypotheses, spot friction, and get early qualitative data. Of course, paid plans unlock higher limits, more responses, advanced targeting, and mobile delivery, so if you want to scale or go deep, you’ll outgrow the free layer. But for early-stage work, it’s surprisingly capable.

Standout features & integrations:

Features include micro-surveys that capture user feedback at key touchpoints. Video interviews allow for in-depth conversations with users, providing qualitative insights. Concept testing helps you validate ideas and designs before full-scale implementation, ensuring alignment with user expectations.

Integrations include Adobe Analytics, Mixpanel, Slack, Figma, Jira, Looker, Optimizely, Segment, Google Analytics, and Amplitude.

What's free? Sprig’s Free Plan includes limited monthly quotas: 50 replay clips, about 25 survey responses, 100 heatmap captures, and some feedback responses. It gives access to the basic tools—surveys, feedback, replays, and heatmaps. If you want more responses, more clips, more units, or mobile & integrations, there’s a free trial of the paid tiers.