GrowthPanel
How to Use AI to Supercharge Product-Led Growth
with Hannah Clark, Ramli John, Dani Grant & Anuj Adhiya
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Description
Referenced during this episode…
Books
- Product-Led Onboarding by Ramli John
- Growth Hacking for Dummies by Anuj Adhiya
- The Personal MBA by Josh Kaufman
Links
- ProductLed.com (Referenced in relation to PLG strategies and resources)
- ThisWeekInJavaScript.com (Dani Grant mentioned it for weekly JavaScript updates)
SaaS Tools
- Appcues: A tool for product adoption and user onboarding.
- Jam.dev: Used for bug reporting and user feedback.
- PartyClick: Mentioned in the context of event coordination.
- Amplitude: Product analytics tool for retention and user behavior insights.
- June: Analytics tool for understanding user activation and retention.
- Mixpanel: Another product analytics platform.
- Heap Analytics: Mentioned for its diversity-focused AI training features.
- Castmagic: For podcast transcription and content repurposing.
- Opus Clip: A tool for creating video snippets and highlights from longer content.
- Gong: An AI tool for analyzing sales and customer interaction data.
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AI is changing everything; and it’s no different when it comes to product-led growth. This live panel is designed to help you learn about AI’s potential for growth throughout every phase of the user journey.
In this session, you’ll learn:
- How AI can amplify each phase of the user journey: from acquisition through retention and expansion.
- Real-world examples from panelists on integrating AI into their PLG strategies.
- Common pitfalls and misconceptions about using AI in PLG—and how to avoid them.
Host
Hannah Clark is the Editor of The CPO Club. Following six years of experience in the tech industry, she pivoted into the content space where she's had the pleasure of working with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.
Interested in being reviewed? Find out more here.
Guest
Founder of Delight Path, Ramli John is a leading expert in product-led onboarding for B2B SaaS companies. As the bestselling author of Product-Led Onboarding, which has sold over 35,000 copies, Ramli empowers product teams to design onboarding experiences that drive activation and customer retention. With a background in marketing, UX design, and software development, he has advised companies like Zapier, Appcues, and Mixpanel, creating actionable strategies that boost MRR and customer success.
Guest
Dani Grant is the co-founder and CEO of Jam.dev, a developer tool that allows for faster communication between product and engineering about bugs and fixes. Today, Jam has captured the hearts of huge clients like Unilever, Staples, T-Mobile, and Dell.
Guest
Anuj Adhiya is a growth expert and author of Growth Hacking for Dummies, with deep experience guiding SaaS companies on implementing product-led growth strategies. Known for his data-driven approach, Anuj has helped startups scale by building growth frameworks that drive user acquisition, retention, and long-term engagement. He’s a frequent speaker on growth and PLG, and his insights help product teams unlock sustainable growth by aligning data, experimentation, and strategy.